TAG Heuer has been creating a strong brand of sports watches and chronograph since 1860. The experts behind the new TAG Heuer designs continually develop the best in men's and women's watches, always standing up to the “Swiss avant-garde” approach that the company was founded on. When there is a demand for watches with style, class, and reliability, the TAG Heuer never under delivers. The TAG Heuer Company has come a long way since its creation by Edouard Heuer in Switzerland, but the quality of the product remains the same. With a history spanning more than 147 years, it's no surprise that TAG Heuer is where it is today. From premium sports watches to fashionable formal wear, From Carrera to Formula 1, this Swiss brand has a watch for every occasion and personality.