Chopard Watches, founded in 1860 by 24 year-old Louis – Ulysse Chopard, the company left the family hands in 1963 when it was sold to the Scheufele family, under whose direction it has remained and flourished. Watchmaking companies that manufacture their pieces in-house are a rare breed; Chopard is one of them. The name Chopard conjures up images of lavish opulence and grandiose magnificence. A perfect example of Chopard's salute to luxury is the Happy Diamonds watch, where diamonds float freely between two transparent sapphire crystals. The Happy Diamonds watch is one of the most iconic and desired watches ever created.