Every fall, Mexico City welcomes the world’s most influential watch brands and names during the SIAR (Salon Internacional Alta Relojeria). Brands, retailers, collectors, creators, and few others come together during this event to showcase very best of the luxury world and haute horlogerie art. The SIAR allows for the launch of new products and showcases technological breakthroughs. The conferences by world-renowned personalities is also a great learning opportunity for those visitors who want to delve in to the world of watchmaking.
Audemars Piguet is one of the brands that will participate in the 2012 SIAR and has participated since its beginnings in 2007. This year, Audemars Piguet will be celebrating 40 years of its Royal Oak model and also showcasing a number of Grande complications. The Royal Oak celebrates its 40th anniversary with a contemporary-styled watch. Created by designer Gerald Genta in 1972, this piece is now sold in Grande Complications version and features powerful design and aesthetic. Other brands showcased during this event from October 2nd to 4th of 2012 include Cartier, Piaget, Bvlgari, and Hublot Geneve.
The Fondation de la Haute Horlogerie (FHH) also traveled to Mexico with a historically themed exhibition called “The Mastery of Time” for the sixth edition at the SIAR fine watch fair in Mexico City. Founded in 2005 in Geneva, the FHH “lead dissemination of information and training on the innovation and technical expertise that are the foremost values within the tradition of fine Swiss watchmaking.” With 27 partner companies, the foundation is recognised globally with its mission to educate and train against counterfeiting.
The exhibition will feature about hundred historically significant timepieces. The exhibition has been designed to take its participants in the journey of six chapters. They will explore the defining moments on man’s quest for mastery of time. They will touch on the different states of development that made lasting impact. This informative exhibition that travels through different ages is also expected to cross continents and be presented at SalonQP in London and Belles Montres in Paris.
As stated in its mission, the FHH exhibition aims to promote and spread the culture of watchmaking in all its form and the history of time measurement. The six parts that will be presented in the exhibition will catalogue man’s quest to capture time, from the first gnomons to the micromechanical contemporary. In addition, catalogs and books are used to support this exhibition.