Giancarlo Stanton & TAG Heuer Celebrates 100 Years

TAG Heuer was proud to celebrate 100 Years of Innovation at the Aventura Mall in Miami on August 10 with brand ambassador, Giancarlo Stanton, right fielder for the Miami Marlins. Stanton became a spokesman for TAG Heuer in September of 2015, connecting the world of baseball with the premier Swiss luxury sports watch brand.


Established in 1860, TAG Heuer has excelled as a luxury sports brand by perfecting the chronograph movement and crafting watches that guarantee unwavering precision despite extreme conditions.  TAG Heuer’s commitment to excellence under pressure finds kinship with Giancarlo Stanton, who thrives in the high stakes and competitive environment of Major League Baseball. During the event, Stanton wore one of the newest pieces in the Carrera collection, the Heuer 01.


At the exhibit, TAG Heuer showcased historical timepieces celebrating 100 years of advancements in watchmaking, displaying the brand’s past alongside its future to highlight TAG Heuer’s heritage of innovation. The brand presented the 1916 Mikrograph and the 2016 re-edition, the 1963 Carrera and its evolution to the Heuer 01 and Heuer 02, and most strikingly, the first 1916 wristwatch alongside the Connected Watch.


Guests were able to virtually experience the history of the Carrera watch from the 1960’s to the present time in a two-minute video with 360-degree views. To further celebrate the Carrera, an original 1953 Studebaker souped up with a NASCAR engine, an homage to the famous Mexican Carrera Panamericana race remake of the 1953 Studebaker was displayed to pay homage to driver Hilaire Damiron and the Mexican Carrera Panamericana race which inspired the Carrera collection name. TAG Heuer has a long connection to racing, notably since 1963 when Jack Heuer designed the Carrera, a revolutionary chronograph designed specifically for racing drivers, which has since become a symbol of the brand. TAG Heuer has continued its support of the legendary competition and recently signed a two-year partnership as the official timekeeper and the official timepiece for the race. Karen Leon, daughter of Eduardo Leon, President of the Carrera Panamericana, was also in attendance at the Aventura Mall to celebrate the history of TAG Heuer and the Carrera Panamericana.


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LIV Watches Wins On Kickstarter, Again

It is no small feat to have the claim to being the most backed Swiss Watch Project on Kickstarter, yet the small, boutique company, LIV, has managed to earn that title twice. Their latest project, the LIV Genesis X1-A (Automatic), was fully funded on Kickstarter within 34 minutes, quickly surpassing the LIV Genesis X1 Chronograph in popularity. Over a quarter of a million dollars has been pledged by more than 550 backers, with over 20 days remaining on Kickstarter.

These numbers come as no surprise, considering the LIV Genesis X1-A (Automatic) boasts the specs and craftsmanship of a Swiss watch, whilst uncompromising the affordable retail price unique to the LIV company. The Brooklyn-based brand successfully created a watch purely with the consumers in mind, allowing for a starting price of $390 on Kickstarter; the only Swiss Automatic watch ever launched on Kickstarter under $500.


The aesthetically beautiful, rugged appearance of the LIV Genesis X1-A, coupled with expert craftsmanship, is apparent through clean design with its’ three-dimensional multi layered construction and high quality anti-reflective sapphire crystal on the front and back. Created for “the man who won’t be told what to do,” with scratch-proof stainless steel casing, IP coating and water resistance up to 100 meters, the watch is unrivaled in its high caliber.

The LIV Genesis X1-A is a pioneer in revolutionizing the expenditure of quality watches. With its quiet emerge onto the commercial stage, it has subtly infiltrated into the scene and within an outstanding 34 minutes of skyrocketing support, ensured that it is not going anywhere.

IWC Schaffhausen Legendary Portugieser Collection Celebrates 75 Years

IWC Schaffhausen Portugieser Collection transcends 75 years of time celebrating aesthetic charm and technical brillance with two commemorative watches that toasts its Legendary new Portugieswer Collection.

The Portugieser Collection includes six new and improved Portugieser models and two historical commemorative watches designed by IWC to embody it’s “75th Anniversary” celebration of the  collection. These limited edition timepieces are the Portugieser Perpertual Calendar Digital Date-Month and Portugieser Hand-Wound Eight Days Editions.


Portugieser Perpertual Calendar Digital Date-Month Edition (Reference 3972) tauts IWC’s innovative technical manufactured features unveiled in a perpetual calendar, large digital date and month displays, leap year indicator, chronograph with innovative display and flyback function, along with IWC’s proprietary 89801 calibre with quick-action switch and efficient double-pawl winding.




Portugieser Perpertual Calendar Digital Date-Month other prominent aesthetic features include an arched edged front glass sapphire crystal dressed with a Santoni alligator leather strap. along. It also houses a distinguished new calibre design. The watch is available in a limited edition of 25 watches in platinum, and 75 watches each in 18-carat red gold with black or silver-plated dial versions.

Portugieser Hand-Wound Eight Days

Portugieser Hand-Wound Eight Days Edition (Reference 5102) captures the historical essence of the Portugieser line. The fully hand wound watch possesses the capacitiy to run precisely and reliably for eight consecutive days before the IWC-manufactured 59215 calibre automatically stops.



IWC Portuguese Hand-Wound Eight Days Steel Black Santori Strap


IWC Portuguese Hand-Wound Eight Days Steel Caseback


In keeping with Hand-Wound Eight Days historical origins, IWC designed  it to showcase the company’s logo which is practically identical to the original. One of the exceptions of the original watch design is that a new date display is located at 6 o’clock as well as the power reserve display which is meticulously positioned on the movement side of the watch.

IWC Portuguese Hand-Wound Eight Days Steel

Two versions of the watch are available, both featuring an inner chapter ring, hour indices and Arabic numerals, as well as an ornate arched edged sapphire glass crystal. Available versions are:

– Red gold model (Reference IW510206) with a silver-plated dial finished in bold gold-brown detailed in black, 30 jewels and features calibre 59215, dressed with a dark brown Santoni alligator strap. Limited edition of 175 watches. $21,200

– Stainless steel (Reference IW510205), displays a matte black dial finished in pale green, 30 jewels and features calibre 59215, dressed with a black Santoni alligator strap. Limited edition of 750 watches. $11,400