TAG Heuer MIKROGIRDER Hauls Best Technical Innovation Award

TAG Heurer MIKROGIRDER hauled the Best Technical Innovation Award at the 9th edition of the Middle East Premier Watches, Jewellery and Pens Award ceremony held in Bahrain.

Amer Al Ansari, Managing Partner for Trafalgar General Trading – TAG Heuer Middle official retailer in Kuwait, oversaw the 9th edition of the Middle East Premier Award ceremony, also coined the ‘Industry Oscars’, which presents award categories: 10 watch, five jewelry and five pens. The award ceremony, by invitation only, welcomed over 300 high profile guests, all party to a luxurious dinner reception in the Al Noor Ballroom at the Ritz Carlton Hotel in Bahrain November 19, 2013.

Distinguished guests applauded and congratulated industry watch makers recognized for their distinct creativity and skill to incorporate both beauty and technology in the designs of their luxury watches. TAG Heuer MIKROGIRDER’s haul of the Best Technical Innovation award came with some of the most notable industry watch makers vying for the prestigious award. MIKROGIRDER’s A-List watch contenders included Cartier Rotonde de Cartier Astrotourbillon Carbon Crystal watch and Van Cleef & Arpels Lady Arpels Ballerine Enchantée, brands known for seamlessly incorporating elaborate complications with innovative movements in the technical design of their watches.

TAG Heuer Mikrogirder
TAG Heuer Mikrogirder – Receives Best Technical Innovation Award

TAG Heuer MIKROGIRDER is impervious to gravity reducing isochronous error. It is capable of precisely measuring time to 5/10,000th of a second . Mikrogirder also features a new mechanical regulator – cultivated from three centuries of hairspring/balance wheel mechanical regulators. TAG Heuer’s latest introduction of its impressive 5/10,000th of a second chronograph beats at 7,200,000 beats per hour – such amazing technical features that undoubtedly contributed to its win for the Best Technical Innovation Award.

TAG Heuer’s MONACO Calibre 12 Chronograph 39mm Automobile Club de Monaco Black Edition Sports Watch- Ref: CAW211M.FC6324

Written by Debra Stoddard


TAG Heuer’s MONACO collection allures watch and sports enthusiasts around the world.  Their new MONACO Chronograph races ahead of the pack with its midnight black opalin dial, titanium carbide coated case, and a transparent smoked sapphire case back flashing the ACM logo.  The tradition of the Automobile Club de Monaco began in the late 1890’s.  The current name was adopted on March 29, 1925, and the first Monaco Grand Prix was held on April 14, 1929.  The new MONACO collection holds true to the notorious Steve McQueen MONACO in shape, but that is where it stops.


While Steve McQueen’s MONACO version made the collection a must have, this version appeals to the edgier sports enthusiast. The hand-applied, rhodium-plated indexes and white, luminescent markers on the minute and hour hands contrast skillfully against the black dial.  The titanium carbide coating hugs the steel case like a racecar on the final lap. The second hand has an orange tip making it easy for timing purposes.  The chronograph push buttons are high polished, and they have titanium carbide coated protectors.  At the finish line, the watch wraps around your wrist with a black leather strap with an orange “Sahara” lining matching the second hand’s tip.  The steel folding buckle completes the look, and its added protection includes a safety push button release on the clasp.


  • Light weight
  • Edgy appearance
  • Limited in quantity
  • Water resistance up to 100 meters
  • Transparent smoked sapphire case back
  • Steel folding clasp helps lengthen the life of the leather strap
  • Cool contrast on the interior of the strap
  • Very easy to read


  • The earliest availability will be May of 2013.
  • If the strap is not fitted properly, the watch will not keep time as accurate as if it is sized to your wrist. (This is true for all automatic movements.)
  • It is not meant for small wrists.

Things to Avoid:

  • Wear:
    • Do not leave the watch siting for long periods of time without wearing it.  The automatic movement needs to stay lubricated.  Just like a car that sits in the garage for a long time stalls before starting and parts get worn out, your watch is the same.  The movement needs to be oiled by wearing or winding it.  If you don’t, the seals break down over time, and the movement dries out.
    • Make sure the watch fits on your wrist properly.  If it doesn’t then it will not be able to keep accurate time.  Automatic movements are powered by the movement of your wrist.  If you watch circles around on your wrist, then the movement is not getting the power it needs to keep the watch wound.  It will lose time if it is not sized correctly.


The new MONACO Calibre 12 Chronograph is a 39 mm timepiece.  This means the watch looks best on a medium build or larger.  It’s a very cool looking watch that attracts attention from all generations of men, but the limited availability and $8,200 price TAG Heuer keeps it just out of reach for many watch fans.  Overall, it is a great timepiece to own as a collector, sports or watch enthusiast, or to gift to someone celebrating a grand accomplishment.



Tag Heuer Formula 1 Ladies Steel and Ceramic Diamonds Ref: WAH1213.BA0861

By Debra Stoddard


Diamonds that dazzle and a snow white ceramic bezel display a crisp and cool personality, showing Tag Heuer hasn’t forgotten the ladies this year.  Tag Heuer’s Formula 1 Steel and ceramic diamond bezel is a beauty that Maria Sharapova calls her favorite watch.  On top of being an amazing athlete, she is an ambassador for Tag Heuer.  She is regularly seen out sporting her own Formula 1 watch.


The beauty of this watch is that it is sporty and fun.  It’s not overly embellished with diamonds or ornate décor; it’s an everyday watch that has true functionality.  The ceramic bezel displays the seconds’ counter, while the interior of the dial has a date window at the three o’clock position, the traditional TAG logo at the twelve o’clock position, and the Formula 1 stamp at the six o’clock position.  Another nice feature that shows this watch is more than just a pretty face is the hands and indexes are luminescent.  This makes the watch easy to read, day or night.  The bracelet is polished steel with the inner links being white ceramic.  It has a butterfly folding clasp which is very user friendly.

Tech Specs:


200 m water resistance

Steel case

Quartz movement

Luminescent hands and indexes

Scratch resistant sapphire crystal

60 diamond weighing .35 ct on the bezel

Date window at the 3 o’clock position



This is a beautiful watch created by Swiss watchmakers in the heart of Geneva.  The design aspect is functional and beautiful.  The watch is easy to read at any time.  The white ceramic is very popular and great for any outfit.  Diamonds accent the bezel, though it won’t prove too flashy for everyday use.  Maria Sharapova wears this watch regularly.  The bracelet is comfortable on your wrist.  As long as the crown on the watch is screwed down, this is a watch you can go swimming in without worrying.  Above all, it’s a great watch with a modest price.


The size of the watch maybe be too large for some wrists. The diamonds are beautiful, but some women do not want diamonds on their everyday watch.  It depends on the type of lifestyle you live and what you want out of your watch.


The Tag Heuer ladies Formula 1 watch is a great watch for ladies with an active lifestyle that want a little bit of diamonds in their daily wardrobe.  It is functional and fashionable combining the best of both worlds for women on the go.


Tag Heuer a Favorite of Mick Jagger

Written by Sarah Peel


When you think of designer watches, you don’t typically don’t think of guys like Mick Jagger of The Rolling Stones. However, it turns out the rock  legend is a fan of Tag Heuer watches. For years now we have seen  him wearing iconic watches from the brand, as a sort of photographic record of his Heuer history. The rocker has been collecting the designer watches since the 70’s at least, and has worn several different styles throughout the years. Here we will take a closer look at past watches that he’s worn.
The two most well-documented favorites are the Autavia Collection and the Carrera Collection. Both classic watches have their own unique style, making it easy for Tag Heuer collectors to identify Mick’s picks. While we haven’t seen more recent photos documenting his watches, we can talk about the two classics mentioned. Around the early 70’s he was seen wearing the Carrera Collection often. The well known watch is spotted by its blue face and orange & white hands. He has been seen wearing a few different models, as well as multiple different models of the Autavia Collection.
As for what models he wears now, it remains unclear- the rocker leads a pretty private life compared to his well photographed 70s’ days. However, Tag Heuer watches can certainly enjoy being such a steadfast and high-profile favorite with such famous faces of the past cementing them throughout history. No word on if they will ask him to be a spokesperson or not, but we think they’d see much success with such a campaign!