Baselworld (Switzerland) is a global staging event held annually for industry watch, jewellery and precious-stone manufacturers to showcase their innovative novelties and creative jewellery designs. Baselworld, opens March 8 to 15, is anticipating 100,000 visitors, 3000 journalist and between 1800 to 1900 prestigious luxury vendors to bring their signature designs and exhibit in a spirit of ‘innovative show and tell,’ and Philippe Charriol is expecting to do just that.
Philippe Charriol recently returned from Hong Kong where he showcased his latest Eau de Toilette perfume “Show Off,” at Harlan’s, a trendy western restaurant in The One Mall on February 16. It appears Charriol’s fragrance may suggest a subtle hint of his intent at Baselworld – to show off.
Philippe Charriol plans to bring the ‘oh la la factor’ with modern introspective designs intertwined in classism and sophistication. Charriol has re-mastered his designs using new materials and vibrant colors; and Charriol’s patented Celtic cable design promises to feature a stunning new herringbone concept, called “Chevron” in French, new features include designs of the St. Tropez™, the Rotonde by Charriol™, the Parisii™, the Alexander™, and the Colvumbvs® models.
Philippe Charriol is forging ahead competitively in men’s accessories, jewellery, eyewear, writing instruments and leather goods, establishing his brand as a trailblazer in the luxury goods and fashion industry.
Philippe Charriol has been immersed in Swiss timepiece development, creation and production since he founded his Geneva based company in 1983. Many of his designs are inspired by his love for the arts and history. Charriol is quoted having said, “I have composed my style as an alchemist: marrying classicism and modernity together, as a pleasant balance of sobriety and exuberance, but always attentive to quality and never losing sight of the functional aspect.”
Last year’s Baselworld showcase was indeed an articulate display of this perfect marriage of classicism and modernity in which Charriol’s marked genius was exhibited when he presented both the Celtic XL Automatic and Celtica Chrono Stealth timepieces. Who knew Charriol’s patented cable designs re-visited and re-mastered could assert such glamorous and dramatic styling? Charriol of course.
If last year’s unveiled designs provide any clues as to what to anticipate at Baselworld 2012, Philippe Charriol’s devoted clients voices may be heard echoing the sentiment, “Oh la la how beautiful it is!”
Charriol’s booth will be in the same location as last year’s: Booth 4.1 – D07, on the second floor of Hall 4 – Hall of Inspiration; and as is synonymous of Charriol’s brand moto, all are invited to visit and experience “l’Art de Vivre La Différence,” translation “The Art of Living the Difference.”