Written by Chaz Nash
N.O.A may have been on a watch design hiatus for about a minute; however, the pioneering brand has made a spirited return with an enigmatic Ghost Watch Collection whose time presentation is more than a meager “Boo!”
N.O.A (acronym for none of the above) distinctive watch design has garnered quite a following over the last 10 years, so much so that a competing watch brand bearing a striking resemblance sort of distracted some of N.O.A’s followers. This resembling rivalry amid the two brands may have led to N.O.A’s brief hiatus in turn fueling a strategic, so to speak, “going to the mattresses” design revamp for N.O.A, which led to its new limited edition Ghost watch collection.
Whatever contributed to the design revamp for the Ghost watch collection, N.O.A has permitted only one of its five ghostly timepieces to dare make an appearance in broad day light – it is after all a ghost. Familiar of the N.O.A. Ghost timepiece is the round case and scalloped edge dial. The dial is recessed with an openworked skeleton revealing its mechanical craftsmanship. Lumed hour markers surround the dial making it very readable thanks in part to its open-framed hour/minute and seconds lumed-tipped hands. The watch movement is Swiss Made as is the watch.
As mentioned earlier N.O.A manufactured five watches in the Ghost Collection all of which are limited editions. At present details about the watches are scarce; however, the watches will make their ethereal appearance at BaselWorld 2013, April 25 – May 2, Hall 2.2 – Booth C33, where all the details will be revealed including available quantities and prices.
Eerie about the revealed N.O.A Ghost timepiece is its skull in the center of the dial, which has a similar likeness to that of the skull in the movie “The Punisher,” which begs to asks, “Is there a subtle message being inferred to N.O.A’s competitor?” I’m just saying.