Does charity giving by watch brands sway us to buy their watches?

With more and more watch companies practicing “Corporate Social Responsibility” (CSR), and opening their hearts, and bank accounts, to the less fortunate and to causes that change the world, it is a good time for to consider whether these practices increase their bottom lines. When a watch manufacturer gives to charity, does it convince you to consume more of their watches? 

In other words:

When they give more do you buy more?

Well, the answer could be yes, no, or maybe…Here’s what the experts say:

No way…

(…because you’re too selfish to care.)

If you are selfish enough to spend  the money on a luxury watch, you don’t really care about the less fortunate, and therefore the watch company’s giving won’t make a difference to you.

While individuals can be both ‘selfish’ and ‘selfless’ depending on the circumstances, they can never be both at the same time…

-Carlos Torelli, Associate Professor of Marketing at the
University of Minnesota’s Carlson School of Management
(Source: Financial Times )

Yes…

(…because you can never go wrong with the thought of giving.)

There can’t be anything wrong with a good cause. Indeed, you might be the type to be impressed by a watch manufacturer’s engagement with Corporate Social Responsibility.

Any CSR is better than no CSR… it may be easier to persuade [people]…to give a small percentage of their purchase price to good causes.

-Catherine Walker, Directory of Social Change Researcher
(Source: Financial Times) 

Double yes…

(…because you find it meaningful when watch companies are passionate about stuff you care about.)

You’re the type who wants to change the world. You are sold to  a watch manufacturer when you see them act altruistically.

Companies in all industries are aware that their potential customers are socially aware and are attracted by companies that share their passions, whatever they might be…

-Stephen Urquhart, President of Omega
(Source: Financial Times )

Cartier Posts 7 New Arrivals for 2014 On Its Website

Great news! 

Cartier has posted 7 selections of New Arrivals 2014 on its website.

We’ve tabulated the New Arrival 2014 watch collection for you (see below)…

According to the table below, we have come up with the most common size/movement/case material used in the New Arrival 2014 Collection:

  • Most common size: 43.5 mm, 45 mm
  • Most common movement used: Manual
  • Most common case material: Pink Gold
New Arrival 2014 Size Movement Case
Tank Louis Cartier XL Model Manual White Gold
Rotonde De Cartier 47 mm Manual Platinum
Rotonde De Cartier 45 mm Manual Pink Gold
Rotonde De Cartier 45 mm Automatic Platinum
Rotonde De Cartier 43.5 mm Automatic Pink Gold
Rotonde De Cartier 43.5 mm Automatic Palladium
Tank MC Large Model Manual Pink Gold

Tank Louis Cartier

Tank_Louis_Cartier
Tank Louis Cartier

Rotonde de Cartier

Rotonde_de_Cartier_45_mm_automatic
Rotonde de Cartier 45mm Automatic Platinum

Rotonde_de_Cartier_43.5mm
Rotonde de Cartier 43.5mm Automatic Pink Gold
Rotonde_de_Cartier_43.5_mm,_automatic,_palladium
Rotonde de Cartier 43.5mm Automatic  Palladium

Rotonde_De_Cartier_47_mm_Manual_Platinum
Rotonde de Cartier 47 mm Manual Platinum

 Tank MC

Tank MC
Tank MC

Kobe Bryant Hublot Power King Black Mamba Brings a Come Hither Appeal that’s Venomous

 

Hublot has ventured into the competitive courts of Kobe Bryant and captured his fierce competitive persona in the Power King Black Mamba watch, to the extent that it brings a come hither appeal that’s so venomous it’s sure to visually stun the fellas.

Kobe Bryant Hublot Power King Black Mamba (Reference 748.CI.1119.PR.KOB13) authoritatively entered the Hublot King Power Collection and has quickly gained profound respect that the black mamba is even present on the dial.

hublot-king-power-kobe-bryant

Power King Black Mamba venomously charms with a 48mm micro-blasted black ceramic case and a micro-blasted ceramic and titanium bezel secured with six black PVD H-shaped relief titanium screws. The open-works dial reveals a silver/black colored Mamba that flamboyantly slithers around the counter at 9 o’clock and Kobe’s court number “24” at 6 o’clock. The dial has been designed based on an elaborate layering concept to reveal the fusion of its aesthetic DNA.

Power King Black Mamba’s outer dial features purple numerals in five minute increments, four zones of 12 minutes in black and gold satin-finishes and hour indexes with 3N gold plated and black Superluminova™. The hour/minute hands also have 3N gold plating with black Superluminova™.

hublot-620x465

Power King Black Mamba is Swiss Made and has Hublot’s HUB 4248 mechanical self-winding chronograph movement which consists of 249 components. It has 28 jewels, a frequency of 4Hz with a power reserve of 42 hours, and it is water resistant up to 10 ATMs. Black Mamba is adorned with, of all things, a python snake strap that is sewn on black rubber, and it has a clasp deployant buckle that is micro-blasted black PVD titanium and ceramic.

hublot-kobe-bryant-caseback view

Kobe Bryant Power King Black Mamba is a limited edition series timepiece of 250 numbered pieces, and is said to be inspired by Kobe’s personality and long standing basketball career. Hublot formally announced Kobe Bryant as one of their newest brand ambassador on March 20, 2013. Bryant a 5-time NBA Champion and team member of the Los Angeles Lakers was pleased to join the ranks of Hublot’s other notable ambassadors Olympian Usain Bolt,  basketball star Dwyane Wade, and soccer legend Diego Maradona.

Kobe-Bryant-Hublot-Celebrates-New-Brand-Ambassador

Hublot also announced that sales of Hublot King Power Black Mamba will also help support the Kobe and Vanessa Bryant Family Foundation whose focus is to help families in need regain self-sustainability through financial solutions.

Hublot Power King Black Mamba will not be around long so Kobe Bryant fans should move quickly to purchase Power King Black Mamba as mentioned earlier there are only 250 watches available.

Written by Chaz Nash

Vacheron Constantin Patrimony Traditionelle 14-Day Tourbillon goes Platinum

Vacheron Constantin has included Patrimony Traditionelle 14-Day Tourbillon to its Collection Excellence Platine.

Platinum Patrimony Traditionelle 14-Day Tourbillon is one of Vacheron’s elegant timepieces featuring both a tourbillon, at 6 o’clock, and a 14-day power reserve indicator, at 12 o’clock. It has a minimalist dial presentation with Vacheron Constantin signature Maltese Cross emblem to the left of its 3 o’clock hour indication mark.

VC_Platinum_14-Day_Tourbillon_front

However, an element that makes this version of the Patrimony Traditionelle 14-Day Tourbillon so distinguished is not only its platinum 42mm case and dial, but its dark blue Mississippi alligator leather strap which is hand-stitched with silk and platinum thread – talk about sparing no expense.

The platinum dial is sandblasted, synonymous of the Collection Excellence Platine, and also houses the Vacheron’s Calibre 2260 manually wound manufacture movement. The platinum caseback frame bears the Vacheron Constantin name, No. 1/50 and PT950 which is inscribed between 4 and 5 o’clock.

 

VC_Platinum_14-Day_Tourbillon_caseback

 

Patrimony Traditionelle 14-Day Tourbillon impressive 14 day power reserve uses four barrels that are interconnected and discharge concurrently, which is responsively slower than a single barrel system. Its tourbillon carriage is also shaped in Vacheron’s signature Maltese Cross, which is visible through the dial and partially from the sapphire crystal caseback. Its meticulous craftsmanship and design characteristics have afford it the Hallmark of Geneva award.

Platinum Patrimony Traditionelle 14-Day Tourbillon is a limited edition timepiece of only 50 pieces and is said to set to retail for $323,500.

Written by Chaz Nash

Bremont Watch Company Giles English Hailed a Hero after Crash Landing Biplane

Giles English, UK co-founder of the Bremont Watch Company, is being hailed a hero after successfully crash-landing his vintage 1930 Gipsy Moth when its engine stalled on August 12 around 11:45am.

English, 39, exceptional flying skills were credited with saving both his life and that of 11 year old passenger, Oliver Nuttall, when he crash landed the vintage two-seater biplane in the rough terrain of the National Trust grounds near Canons Ashby House near Northampton.

Witnesses say they saw the biplane whirling around as if attempting to perform a loop, when its engine suddenly cut out and it began spiraling 100 feet to the ground. The biplane appeared to regain control when it suddenly hit the ground with what witnesses referred to as a “thud”.

Both English and Nutall had to be airlifted to hospitals; English to Walsgrave Hospital in Coventry and Nutall to Birmingham Children’s Hospital. Both have been reported to be well on the road to recovery.

Fortunately no one else was injured. The wreckage of the plane was loaded onto a lorry and transported away from the rugged terrain of the National Trust gounds.

The Bremont Company clients include famous thespians Hugh Laurie, Orlando Bloom and Tom Cruise.