Written by: Vanessa Formato
In a smart move toward increased connectivity, popular luxury watch, jewelry and fragrance brand Bvlgari has launched a new app to connect fans with their brand on a whole new level.
The “One Touch Luxury” app brings together everything that Bvlgari fans value about the brand’s website and products in a mobile format. It features frequent news and collection updates and easy access to all of their company’s social media– Youtube, Facebook and Twitter– all in one place. Users of the app will be able to stay abreast of the company’s actions without spending too much time surfing the net for updates on various websites, and if anything is valuable nowadays it is certainly time.
“When news breaks, you’ll be the first to know,” read an update about the app on Bvlgari’s Facebook page.
The Bvlgari app also allows users to keep updated on the very latest products, important for enthusiasts looking to catch deals on luxury products.
The iPhone and iPad app does not limit itself to matter of business, however. Even on the company’s Facebook, one of the main features that seems to be advertised is the chance to download icons and wallpapers to your phone and computer. From a marketing standpoint, it is an excellent move: thought Bvlgari hardly needs the help becoming a household name, more people with Bvlgari backgrounds and user icons might spark conversation about products. Considering how visually impressive many of Bvlgari’s watches, rings and other accessories are, even the virtual versions are sure to be conversation pieces.
Bvlgari is no newcomer to harnessing the power of the Internet. Fans of the brand seem to be incredibly engaged and many are likely already staying up to date by checking the luxury brand’s Twitter and Facebook, which stay well-updated with photographs, news and inspirational messages. Bvlgari has used its online presence to promote their extensive work with Save the Children. Buying Bvlgari is something that many lovers of luxury goods can feel good about because of the brand’s dedication to giving back.
The “One Touch Luxury” app is available in seven languages and can be used on the iPhone and iPad.