
Bedat celebrated its 2011 collection. on December 9th, 2011 at Starhill Gallery in Kuala Lumpur, Malaysia. The celebration at Starhill Gallery is an annual event at Asia’s biggest luxury watch and jewelry fair, with royalty, social leaders, celebrities and members of the press all present. The event included a project called the ‘Women of Caliber 2011,’ a pictorial project in celebration of women and of Bedat’s philosophy and identity as a Swiss luxury watchmaker that creates watches specially for women.
Bedat at the same time also announced the launch of its very first App for the iPhone to enhance the lifestyle of users.
The Bedat watch company was founded on October 8 1996 in Switzerland by Christian and his mother Simone Bedat. They presented their first collection of watches in 1997. In 2000 the Gucci Group acquired 85% of Bedat and incorporated the company within Gucci Group Watches. The founders departed in 2006 at which time the Gucci Group owned 100% of the company. In 2007, the company celebrated its 10 year anniversary by launching a Bedat and Company Confidential Concierge service. In 2009, the Bedat Company was acquired by Luxury Concepts, a company established in 2005 by a team of watch enthusiast who focus on introducing and managing highly specialized watch and jewelry brands to East Asia.
Bedat names its watches by numbers rather than names for a number of reasons:
- To differentiate the company from other watch companies.
- Calling the watches by numbers also represents a unique phenomenon within the watch business and gives the watch lines a definite form of cohesion.
- The numbers are easier to remember than names.
- Numbers are universal.
- The numbers are also easily pronounceable in any language.
The collection numbers include listed below:
- No 1
- No 2
- No 3
- No 7
- No 8
The company has offices in Switzerland, Malaysia, Japan and Hong Kong.