Zenith Espada Reaches for the Stars

You can always trust Zenith to be at the top of its game. With the Zenith Espada, the famous watch maker continues their upward climb with their latest release in their El Primero line.

Powered by the El Primero 4650b with a whopping fifty hour power reserve, the Zenith Espada packs a powerful punch. The automatic movement makes keeping this watch running right on time as effortless as the design of the timepiece.

Zenith has always relied on its sterling, yet simple, design principles to craft watches that are stunning in its effortless style. Offered in four variations, all of the versions are easy to read with accented indexes in rose gold and silver and your choice of stainless steel or alligator bracelets.

The solid hands of the watches are easy to spot in the polished dials of the timepieces, while the starred accent on the second hand add a subtle detail to the watch. One version even features diamond indexes—Zenith’s only accession to opulence. Whatever the accents, each variation still features the same elegantly understated design.

The watch also has a date function, which is easily visible, but won’t distract you while telling the time. The Zenith Espada crafts their whole watches to fit together like an elegant puzzle piece—nothing juts out of place but all works together to create a pleasing picture.

Zenith needs no limited editions, no over-hyped products sold by celebs to sell their watches.  With a dedication to fine watches and years of delivering on their ideals, Zenith watches practically sell themselves.

Their secret? Zenith is one of the few watch makers that manufacture all their pieces from top to bottom. With scratch resistant sapphire for the dial window and a 24 month warranty, you won’t have to worry about this watch being high maintenance.  The watch is also water resistant up to 100 meters, or 330 feet, making it a good choice for those who want a more durable watch.

By committing themselves to great movement, easy readability, and classic design, the Zenith lines stand out above the rest.  For those who are looking for quality that’s one-of-a-kind and a reputation as sterling as their watches themselves, Zenith is the answer.

The Zenith Esapada is no exception to the watch designer’s legacy with solid simplicity and flawless technology.  With a few more watches like this, Zenith’s name is sure to be written in the stars.

Elegance Simplified in the Zenith Elite Captain

In today’s world of overloaded, gaudy accessories, the Zenith Elite Captain stands out for its striking simplicity. Zenith watches, founded in 1865, have taken a sure but steady road to the top of Swiss watch making. Praised for their mechanical precision and flawless finishing, the watch designer is certainly among the top watch makers in the world.

Zenith’s Elite series has outdone itself with the intelligent design and forward thinking. Their previous designs have sported invisible windows to reveal the inner mechanics of the watch, but the Zenith Elite Captain removes the distracting elements of the watch and presents the flawless execution of their design in its place.

For most watches, this simple design would be boring, but the extreme attention to the flawless, graceful lines of the watch turn simplicity into a work of art. The silver sunray dial meshes perfecting with rose gold accents for the indexes and the curved sapphire glass, treated for anti-reflection on both sides provides a clear window into the time.

The automatic movement is crafted with the same excellence included in all Zenith watches and includes hours, minutes, central seconds, and date functions. The fifty hour power reserve adds to the functionality of this watch, though the low water resistance (only 50 m/165 ft) means that you won’t want to take this watch swimming, or even a heavy rain.

However, the dark brown rubberized alligator strap is sure to outlast whatever activities you put it through. If the alligator strap isn’t your type, you can swap it for the stainless steel bracelet. The alternative colors on the steel bracelet provide a subtle effect on the eye. In the stainless steel version of the watch, the rose good accents are replaced with silver and the silver sunray dial is replaced with a black sunray version.

Both versions provide a subtle contrast that complements the simplicity of the watch, but also maintains the readability of the watch. If you prefer numerals on your dial, the watch may have some issues, but the clearly marked indexes on the open face combined with the bold hands of the watch make this watch not only easy to read, but a pleasure as well.

The Zenith brand is continually producing watches at the very highest of standards. The Zenith Elite Captain is no exception to Zenith’s rule of outstanding products. Whether this brand is at the pinnacle of their success is hard to say—for the Zenith’s past 150 years prove that the brand may still be on its way up.

Zenith is Third Most Searched Brand Behind IWC and Patek Philippe


One of the world’s most recognized and sought after luxury watch brands is Zenith Watches. The recent addition of the annual WorldWatchReport, which is based on reports of anonymous consumer searches on Google, Bing, Yandex, and Baidu, found that Zenith is the third most searched brand behind IWC and Patek Phillipe. Zenith accounted for 11% of the demand. Zenith’s innovative and desired designs get a new contender this year in the one of the brand’s newest pieces, the El Primero Chronomaster 1969. Zenith’s position as one of the world’s most searched watch brands is certainly helped by the addition of this timepiece to the brand’s collection.

Zenith Logo
Zenith is a Swiss Watchmaker


The three most searched watch brands, IWC (23 % share), Patek Philippe (16%), and Zenith (11%), accounted for 50% of all of demand for high-end watch brands. Part of this demand is due to the rise in demand from Chinese consumers. China has the highest digital demand for watches, overtaking the United States.


Zenith is a Swiss watch manufacturer that was started in 1865 by Georges Favre-Jacot. Known for their quality, Zenith is the winner of many watchmaking awards. Most recently the brand won the Geneva Watchmaking Grand Prix for Best Complicated Watch of the Year for their Christoph Colomb Equation of Time watch. In addition to the quality craftsmanship, Zenith has the distinction of being one of the few remaining Swiss watch manufacturers that still produces their own movements. One of the company’s most famous movements is the El Primero chronograph.


The El Primero chronograph, one of the first automatic chronograph movements, was initially released in 1969. This movement is characterized by it’s high positional accuracy, with 36,000 alternations per hour, compared with the standard 28,000 alternations. While being a newly designed watch, the El Primero Chronomaster 1969 is a nod back to that original release.


The new model features vintage-style round push buttons on the side. The design has an opening on the watch face that shows the El Primero movement at work. Water-resistant to 100 meters, the El Primero Chronomaster 1969 gives a nod back to the original 1969 model by retaining the three different colored counters and the red seconds chronograph hand on the watch face. The two 30-second counters at 3 o’clock are midnight blue and the 12-hour counter at 6 o’clock is anthracite. The watch is complete with an alligator leather strap.


Will the new El Primero Chronomaster 1969 cause consumers to search for Zenith at a higher rate or win awards like other Zenith models? Will this timepiece make it’s mark in the fastest growing market, China? It is too soon to tell. What is clear, though, that with this new piece Zenith gives a nod to it’s past while looking toward it’s future.

El Primero Chronomaster 1969
Zenith’s El Primero Chronomaster 1969