Bvlgari Bvlgari Womens Watch BB33WGLDAUTO/N Review

by Erin Brogan

Do you want to appear as ageless as Demi Moore in Margin Call? Start by purchasing the Swiss-made, classic Bvlgari Bvlgari Womens Watch BB33WGLDAUTO/N.

Pros:

  • 18k yellow gold
  • Water-resistant
  • Anti-reflective crystal
  • Calendar
  • Power Reserve
  • Brown Crocodile Bracelet
  • Easy to read
  • Automatic movement

The flashy yellow gold of the bezel and crown will immediately catch your eye as it glistens in the sunlight. The bezel is engraved with Bvlgari’s signature double name encircling the dial. The concept for the Bvlgari-bvlgari unforgettable design began in 1977.

Inside of the bezel houses a sapphire, scratch-resistant crystal covering the dial. You can be sure, with its anti-reflective nature, that you aren’t unknowingly blinding the driver next to you on the highway.The whitish silver textured dial displays the date in a small square box in place of the three o’clock marking. Large golden, very legible numbers are presented at the 12:00 and 6:00. The other digits are notched with giant yellow-gold rectangular lines with smaller, thin, black markings indicating the in between minutes read by two gold stick hands for the hours and minutes and a thinner second hand. In the middle of the dial, Bvlgari bares its logo and the movement of the watch.

The watch is powered by a 42-hour power reserve using an automatic movement. This prevents you from having to reset the timepiece if you forget to wind it. This wristwatch is also water-resistant. It aids with every day spillage or when you are running to catch the train and forget your umbrella in the middle of a downpour.

Wrap the 7-inch bracelet around your wrist and feel its smooth, textured touch. Brown crocodile leather makes up the bulk of the treated straps. They connect in the back using a simple, resizeable gold clasp to adjust to your bone structure.

Bvlgari hosted an event, funding several non-profit agencies, in which many celebrities attended. Demi Moore, the timeless choice movie star, ceasing to age from the start of her career to her recent big breakup with Ashton Kutcher. Several other celebrities came out to support the night including Spiderman‘s girl-next-door, Kirsten Dunst, and P.S. I Love You‘s Scottish hottie, Gerard Butler.

Cons:

  • 30/100ft water resistant
  • Automatic-Only if you are a frequent user
  • Price

A negative turn to the water resistancy of this watch is that you cannot take it swimming or diving or surfing. The resistancy is not meant for beach recreations, so if you are a water-sports aficionada, you may want to look elsewhere or leave this fashion piece at home.
Listed at $9400, this watch falls smack dab in the middle of Bvlgari’s usual wristwatch prices. It is on the high-end, but you are purchasing the name, assurance of quality and a designer look.

The other downfall lies in the automatic movement the watch is based off of. If you tend to purchase many timepieces as more of a fashion statement and swap them as often as you change your socks, you will have to reset the clock when you go to wear it again. The automatic, self-winding feature works while you are wearing the watch. A weight transferred around and starts the rewind process. If it is left in a drawer, the automatic reset will not be able to function as it was made to do. Keep this in mind when you make your final purchasing decision.

Overall the Bvlgari Bvlgari Womens Watch BB33WGLDAUTO/N is that classic, pearl-matching, age-old look you can count on to begin your own Demi Moore transformation into an ageless temptation towards your fans. The downfalls are few, and the quality of the manufacturer is top-notch.

Chanel Advertises J12 Through iPad

Chanel is using the new iPad to market its latest diving luxury watch series, the J12 Marine. For those who have the free New York Times Editor’s Choice application for the iPad, the bottom of the page will now show a scrolling advertisement for the J12 Marine.

Screenshot
Screenshot of NY Times app featuring J12 ad

The campaign actually incorporates three unique different ads that scrolls across a banner on one’s iPad screen. The ad gives the option of launching a submarine-esque ninety second video as well.

Eric Litman, founder and chairman of advertising agency Medialets, hired by Chanel, says the company used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative.”

 

J12 Marine 1
J12 Marine

The ad allows users to control the Chanel content they see by sliding down over the banner to observe the different J12 models from different angles. After the iPad user has viewed each of the three available models, the option to find a Chanel store locator is presented.

 

As Mobile Marketer online describes, “The ad features a barrage of aquatic imagery – highlighting the J12 Marines Series’ underwater capabilities – and renders the visual of Chanel watches coalescing as their parts burst forth from a hydrothermal ocean vent.”

 

The watches themselves are fitted with specially sand-blasted ceramic and steel on the case and clasp. There is a steel notched rotating bezel and a steel, screw-down crown with ceramic cabochon. The watch face is sapphire crystal, with blue anti-reflective coating on each side to ensure no glare. The dial shows a black lacquer with luminescent hands for better readability in the dark.

 

The J12 Marine is a self-winding, mechanical Swiss movement with a 42-hour power reserve, and is available in black, blue, and white.

The watch is further designed to withstand a descent up to 300 meters, or 984 feet.

Litman further explains that the advertisement for the J12 is being marketed through the iPad application because iPad users fall into about the same consumer demographic as Chanel buyers. “We’re seeing early adopters who want the best of the best, whether it be the latest and greatest jewelry accessory or the newest and most technologically advanced tablet computer,” said Mr. Litman on the matter.

This advertising method allows for luxury brand Chanel to maintain their aura of lavishness and comfort while adding to the appeal of the new and convenient Apple products being rapidly launched each year.

J12 in white
J12 in white

The purpose of the ad is really to get users to spend as much time exploring the interactive method as possible. These expansions in the advertising industry should be expected to increase in the near future, especially with luxury brands such as Chanel wanting to push hot new products, but wanting to keep the consumer interested and not annoyed.