Flight or Knife Fight? Swiss Army Victorinox’s Fight To Stay Trendy

It is simple combat decorum that reminds us to never bring a gun to a knife fight. That same sort of decency is evident in Swiss Army Victorinox‘s new collection of trendy watches that reach toward the urban audience. Does Victorinox hit the target?

Victorinox Originals
Swiss Army Victorinox Original Collection

When paying any price, you should get what you pay for and at  $300 each, you don’t get much with the Victorinox Original, but it’s not without trying. The Original features a militaristic dual dial that offers military time within the inner ring and stenciled numerals at nine, six and three. The backdrop of the dial is fashioned to look like brushed steel, but unfortunately is not. The 40mm nylon fiber case is topped with an aluminum bezel that’s been (poorly) ion-plated with each color (from left to right, black, desert beige, khaki-green and navy grey) and the watch is finished off with a NATO nylon strap that was met with complaints of “material fuzzing.” Not something you’d expect from a watch that demands $300 when Armani Exchange is offering similar chronograph styles, with more of a following, for about the same price.

Victorinox Infantry
Swiss Army Victorinox Entry-level Infantry

After scouring the Victorinox website for a suitable replacement that might actually find a place in the urban realm, I found the Infantry collection, a more classic series of watches with varied prices based on features and materials. Staying as close to the starting $300 price, I found a very clean design that still incorporated a militaristic nature and was able to perform without faltering on the first wear. For an additional $75, you get a genuine leather strap, a stainless steel case and top ring, a scratch-resistant sapphire crystal, water resistance up to 330 feet (10ATM) and  a three-o’clock date window peering out of a black dial with a military time markings within the inner ring and seconds along the outer. To top it all off, the watch has large luminous hands that make telling time a cinch and the piece is equipped with an end-of-life indicator that warns the wearer of a dying battery by stopping the second hand for 4 seconds and then speeding up to the correct time. The watch will warn you of its impending death a whole week in advance.

Fossil Flight
For $135, FLIGHT, don’t fight!

The other Infantry styles offer more sleek designs and increased functionality, but of course, they’re more expensive. For my money, I’d much rather avoid the knife fight and stick with a solid Fossil, aviation-inspired Flight watch. Or span out to Diesel for the avant-garde approach to design that the Victorinox Original claims, but fails to live up to.

Victorinox Swiss Army Makes Watches That Last

Victorinox Swiss Army XLT

Victorinox Swiss Army Watches are quality and ingenuity combined.  The Swiss Army name has a well-deserved reputation for excellence and for being a name you can trust.  Their timepieces are reliable and sturdy, but they have come a long way since the days of the Swiss Army.  These watches now come in many varieties.  Let’s look at the active line.

The Summit XLT Chrono is a great men’s watch by Victorinox.  For right around $400.00 you get a fantastic precision Swiss made watch, with analog quartz movement.  The glass is constructed of a hardened mineral crystal and the sturdy case is all stainless-steel with a screw-in case back.  The Victorinox Swiss Army Summit XLT features luminous hands and hour markers, and a unidirectional rotating bezel, wheew that’s a mouthful! This watch by Victorinox is a reliable, very functional Chronograph, with 30 minute, 60 second, and 1/10 second abilities.  It is an authentic Swiss Army Watch, and is water resistant to 330 feet.  That’s a lot of bang for your buck, and with the Victorinox Swiss Army name on it…you can be sure you’re getting a quality crafted timepiece.  Victorinox has been doing what they do best for decades, with great success.  Check out all the amazing watches from Victorinox Swiss Army.  It’s hard to beat quality at a great price.

Compare All Victorinox Swiss Army Watches

Find Your Victorinox Swiss Army Watch

From Fashion to fragrances and cutlery to truly reliable timepieces…Victorinox Swiss Army never disappoints.  Always striving for excellence, Victorinox has made a name for themselves as master craftsmen and innovators in the world of watchmaking.  With that reputation for putting out such quality creations, it’s no wonder Victorinox’s business has thrived, even through these tough times.


Their lines include Chronographs, with Titanium case and bracelets, self-winding Mechanical Chronographs, made from highly polished stainless-steel, and collector pieces such as the 125th Anniversary and the Susan G. Komen Special Edition timepieces.

All of Victorinox Swiss Army timepieces are crafted with Swiss precision, which has only improved with age…125 years to be exact.  Whether you’re looking for a watch to fit your active lifestyle, like the 241330 Basecamp men’s watch, which is a water-resistant chronograph with a synthetic strap…or going for a more professional look, such as the 241191 Ambassador Clous De Paris Chrono men’s edition, that comes in high-shine stainless-steel with sleek lines…Victorinox has the watch for you.

Victorinox Swiss Army watch for the cure

Victorinox Swiss Army is one of the most recognizable watch companies in the world.  Susan G. Komen for the Cure is the largest breast cancer organization in the world.  So what happens when the two join forces?  Create a watch for the cause, of course.  The result of this partnership is the Susan G. Komen Special Edition Alliance Sport.

Victorinox Swiss Army Susan G KomenThis special watch contains all of the high quality attributes found in all Victorinox Swiss Army watches.  It features a fine silver dial matched with luminous silver hands and dials.  At the 6 o’clock position is a date window.  Above the date window is the ubiquitous pink ribbon logo, the symbol for breast cancer awareness.

Other features of the watch include Victorinox Swiss Army’s accurate Swiss quartz analog movement.  The watch’s case and bracelet are stainless steel.  It features a two piece unidirectional bezel and an anti-reflective sapphire crystal.  It is also water resistant up to 10 ATM.

Victorinox Swiss Army donates 10% of every sale of this watch to Susan G. Komen for the Cure.  Additionally, Victorinox Swiss Army has promised a $50,000 minimum donation to the organization.  This watch won’t be available for long, though, as it is only available until May 31st.