Ebel Offers Help to Japan for the Holidays

An Ebel watch
Ebel spent 2011 thinking about more than its anniversary

In 2011, Swiss luxury watch brand Ebel had a lot to celebrate. The brand celebrated a momentous event in their history, their centennial. Ebel released a number of fantastic new watches into its already strong collection, delighting fans and proving that the company’s longevity was no coincidence. As the year drew to a close, the company decided that their final message for the year should not be about their own affairs, but rather one of hope and caring for others.

http://www.youtube.com/watch?v=IZ_rSeJh6eE

In a simple Youtube video, the company announced that “in the Spirit of the Season, Ebel has chosen to share its wishes and support with a people touched by deep tragedy in 2011. Ebel is sending the nation of Japan a holiday gift to help fund the work of reconstruction. To you, our cherished friends, colleagues and customers, we offer our very best wishes for a peaceful 2012.” After such a momentous year for Ebel, fans were surely taken aback– in a positive way– when they saw these words on the screen as the brand’s final words of 2011.

This video is still the most recent Facebook update Ebel has made, and the video is captioned there equally thoughtfully: “the EBEL team wishes you a Happy holiday Season! At this joyous time of the year, we look to share not only special gifts but also a generosity of heart and consideration for those in need.”

On March 11, 2011, a 9.0 magnitude underground megathrust earthquake occurred off the coast of Japan and triggered a devastating tsunami that would decimate much of T?hoku and several other eastern regions of the island. The disaster resulted in more than 15,000 deaths, nearly 6,000 injuries and extensive structural damage. Roads and houses were completely destroyed in many areas, and the Fukushima Daiichi nuclear plant, heavily damaged, released a large amount of radioactive chemicals into the surrounding area. In December 2011, the plant was declared stable, but it will be years before the surrounding area will recover.

The World Bank estimated the economic cost of the tsunami at approximately $235 billion U.S. dollars. This estimation places the disaster as the world’s most expensive to ever occur.

Ebel has not released information regarding the exact nature or value of their gift to Japan.

 

Ebel Luxury Watchmaker Sends Holiday Wishes for 2012

Written by: Lisa Pearson

E.B.E.L. or Ebel, which stands for Eugene Blum et Levy in honor of the founders of the company, Swiss watchmaker Eugene Levy and his wife Alice Levy. The luxury watch company has long referred to themselves as the “Architects of Time.” From their early beginnings in 1911 in La Chaux-de-Fonds, Neuchâtel, Switzerland; Ebel has been creating elegant and classic timepieces with their extensive link to the world of architecture and design. Ebel created and released their first timepiece in 1912. In 1935, they became the first Swiss watchmaker to introduce the Western Electric precision and quality control standards. They became most famous for their 1911 line of sports watches that debuted in 1986.

Photo of Ebel 1911 watch
Photo of Ebel 1911 BTR watch

Regarding their rich history, the Ebel website states, “At the heart of EBEL watches beat an incredible artistic signature. One that shares with the finest architects a tireless quest for absolute beauty and perfection; one that honours know-how and talent…the EBEL brand has built its reputation upon cardinal values uniting classical elegance and sculptural designs with a passion for fine workmanship and watchmaking mastery. Faithfully preserved and yet constantly reinterpreted, these values are the fingerprint of the Architects of Time.”

Ebel has created timeless pieces which attract watch connoisseurs as well as everyday watch snobs alike. They set themselves apart from competitors by creating quality and premium pieces that are at a lower price point than other luxury watchmakers.

Ebel exudes class, elegance, and above all, they are philanthropic. In March 2011, the people of Fukushima, Japan as well as other nearby cities endured a horrible earthquake and tsunami. Many people lost their loved ones, homes, farms, cars, pets, and many other important things in their lives. Many people were also in danger of exposure to radiation as the Fukushima power plant was affected by the earthquake.

While many non-profit groups as well as celebrities as well as people from all over the world reached out to help the citizens of Japan, Ebel also stepped in to help.

In December 2011, Ebel released a short but touching video on their website titled Ebel Seasons Greetings for 2012 that simply yet powerfully says:

“In the Spirit of the Season, Ebel has chosen to share its wishes and support with a people touched by deep tragedy in 2011.Ebel is sending the nation of Japan a holiday gift to help fund the work of reconstruction. To you, our cherished friends, colleagues and customers, we offer our very best wishes for a peaceful 2012.”

http://youtu.be/IZ_rSeJh6eE

Eloquently and humbly stated, Ebel shares their wishes for a peaceful 2012 for the world. Ebel, who has long made a name for themselves with their creative and quality timepieces will undoubtedly continue the legacy of Eugene Blum and Alice Levy.