In 2011, Swiss luxury watch brand Ebel had a lot to celebrate. The brand celebrated a momentous event in their history, their centennial. Ebel released a number of fantastic new watches into its already strong collection, delighting fans and proving that the company’s longevity was no coincidence. As the year drew to a close, the company decided that their final message for the year should not be about their own affairs, but rather one of hope and caring for others.
In a simple Youtube video, the company announced that “in the Spirit of the Season, Ebel has chosen to share its wishes and support with a people touched by deep tragedy in 2011. Ebel is sending the nation of Japan a holiday gift to help fund the work of reconstruction. To you, our cherished friends, colleagues and customers, we offer our very best wishes for a peaceful 2012.” After such a momentous year for Ebel, fans were surely taken aback– in a positive way– when they saw these words on the screen as the brand’s final words of 2011.
This video is still the most recent Facebook update Ebel has made, and the video is captioned there equally thoughtfully: “the EBEL team wishes you a Happy holiday Season! At this joyous time of the year, we look to share not only special gifts but also a generosity of heart and consideration for those in need.”
On March 11, 2011, a 9.0 magnitude underground megathrust earthquake occurred off the coast of Japan and triggered a devastating tsunami that would decimate much of T?hoku and several other eastern regions of the island. The disaster resulted in more than 15,000 deaths, nearly 6,000 injuries and extensive structural damage. Roads and houses were completely destroyed in many areas, and the Fukushima Daiichi nuclear plant, heavily damaged, released a large amount of radioactive chemicals into the surrounding area. In December 2011, the plant was declared stable, but it will be years before the surrounding area will recover.
The World Bank estimated the economic cost of the tsunami at approximately $235 billion U.S. dollars. This estimation places the disaster as the world’s most expensive to ever occur.
Ebel has not released information regarding the exact nature or value of their gift to Japan.