Gucci Goes To The Grammys

The 54th Grammy Awards ceremony held Sunday, February 2 at the Staples Center in Los Angeles to once again honor outstanding achievements by music industry professionals. Performances, parties, publicity and promotions will undoubtedly abound in the California performing arts mecca this weekend. In its second year partnering up with the National Academy of Recording Arts and Sciences (aka The Recording Academy) even the Gucci fashion house has contributed to the hype with a third addition to its I-Gucci GRAMMY® collection.

Designed by Gucci Creative Director, Frida Giannini, the watch is a variation on the I-Gucci XXL Sport. Proceeds will go toward the preservation and restoration program of music milestones at The Grammy Museum, established in 2008, an interactive and education museum dedicated to the history of the Grammy Awards and its winners.

Gucci Timepieces and Jewelry signed a three-year collaboration agreement with The Recording Academy in September 2010 and have produced three signature timepieces since: the I-Gucci GRAMMY in yellow gold PVD, the I-Gucci Latin Grammy in pink gold PVD and the latest, the I-Gucci Grammy Museum.

It is easy to see why this collaboration works. Giannini herself colluded with Jay-Z last year before the Grammys to host a star-studded brunch celebrating both the music and the Gucci collection associated with the ceremonies. “As a designer,” she said. “I always say I find an incredible inspiration from musicians who are in the music industry. Fashion and music, they have always been together because I think we are looking to musicians and musicians are looking to fashion.”

Gucci, a well-established fashion icon with a history of unifying the complimentary natures of haute couture and everyday street fashion – especially for industry superstars such as Rihanna, Mary J. Blige and Lenny Kravitz –  is perfectly positioned to embody this inevitable dovetailing of high fashion and popular culture. As Madonna sang at the SuperBowl earlier this month, “Music makes the people come together.”

Selling for $1,395 online, it’s unlikely that this watch will end up on the arm of your typical ‘99 percent’ street fashionista, but it is symbolic of a partnership that will endure for as long as fashion and talented musicians are a celebrated part of popular culture.

With a large 49mm face, the dial is black and yellow and the rubber strap is covered in soft patent calf leather imprinted with the Grammy gramophone. It has a digital, dual time-zone display, including date and alarm. It comes with dual chronograph movement and all the bells and whistles – even a sailing option for timing regattas. No diamonds or gems for this simple piece, however; it could easily be worn with a fur coat, a leather jacket, a tailored suit or a pair a thrashed jeans.

The I-Gucci Grammy Museum Watch

Glam Rock Watches Featured in Harper’s Bazaar Magazine

Written by: Lisa Pearson

Harper’s Bazaar magazine has been in publication since 1867 covering the latest in pop culture, beauty, and fashion. The magazine considers itself to be the style resource for “women who are the first to buy the best, from casual to couture.” It is aimed at individuals of the upper-middle and upper classes and gathers photographers, artists, designers and writers to deliver a “sophisticated” perspective into the world of fashion, beauty and popular culture to its readers every month. Harper’s Bazaar covers everything from interviews with celebrities to high fashion to health and wellenss. In the January issue with singer Madonna as their cover girl; Harper’s Bazaar featured premium items in a segment titled Fanciful Finds: Choose Exquisite Extras with Timeless Appeal. The piece featured luxury items such as diamond jewelry, fur vests, champagne, handbags, and last but not least, Glam Rock watches.

Glam Rock timepieces have been essentials in celebrity and Hollywood socialite wardrobes for years. Established in 2005, Glam Rock creates beautiful and chic timepieces for glamorous men and women all over the world. Glam Rock prides itself in using only Swiss made movements and handcrafting each piece in France. Each watch has a unique changeable stainless steel case cover wrap and changeable watch strap which allows you to instantly change the style and colors of the watch and customize each look. Glam Rock uses only the finest leather in their watch straps which are made from alligator, python, or lizard skins. The back of each body case is curved for comfort and made to provide the best fit possible.  Due to the careful craftsmanship and the trendy and chic look of the watches, it is no wonder that Glam Rock is a celebrity favorite and is featured in a magazine such as Harper’s Bazaar.

Collage of celebrities with their Glam Rock watches
Celebrities love their Glam Rock watches

Vanity Fair’s feature showcased a rose gold plated timepiece from the SoBe Collection calling it All-Out Glamour. The segment highlighted Glam Rock’s take on the classic gold watch with a more modern and lavish appeal. The watch features a diamond encrusted face a patented interchangeable watch cover. Glam Rock describes it as a perfect complement any look with a subtle stainless steel case cover which is ideal for the daytime and a metallic, diamond embellished cover for a more dramatic look in the evening. The SoBe collection features “Just Click” technology where you are able to change the strap and case cover of the watch by a simple click of the finger. All Glam Rock watches are customizable however, only the watches from the SoBe collection have the exclusive “Just Click” feature. Glam Rock recently expanded their collection to include jewelry and sunglasses.

The Glam Rock Sobe watch featured in Harper's Bazaar magazine
The Glam Rock Sobe watch featured in Harper’s Bazaar magazine