Spectacular Diver Watches of 2014: IWC Re-Engineers Aquatimer Deep Three

(Part four of a four part series on luxury diver watches)

IWC Schaffhausen Aquatimer Collection established the watchmaker’s focus on diver’s watches for 2014 which was introduced in its re-engineered design of the Aquatimer Deep Three revealing dual mechanical depth gauges.

IWC Aquatimer Deep Three impressive design beckons divers to explore the watery depths wearing the largest watch ever produced in the Aquatimer collection. IWC’s re-mastered design of Aquatimer Deep Three builds upon previous versions of Aquatimer Deep One and Deep Two with a re-engineered mechanical addition of two depth gauges.

IWC Aquatimer Deep Three Underwater

IWC presented the second redesign of the Aquatimer Deep Two in 2009, which spring boarded from the original design of Aquatimer Deep One watch presented in 1999. IWC engineered the Aquatimer Deep watches to specifically appeal to professional divers wanting a diving instrument that would work in conjuction as a mechanical support the event the dive computer system malfunctioned.

IWC Aquatimer Deep Three Lumiscent view

Deep Three’s developed pressure metering system functionality is impressive as it is powerful. Two mechanical depth gauges (one red, the other blue), glide along a depth scale located on the left side of the watch’s dial. A mechanical pressure metering system inside of the case, allows water to enter thru miniature holes in the cover of the pressure converter creating water pressure which acts on a spring membrane that pushes a shaft towards the interior of the watch case. A system of levers are enacted moving the gauge’s of the two indicators. The blue depth gauge indicates the current dive depth whereas the red depth gauge or maximum depth indicator indicates the overall depth achieved on a given dive up to 50 meters. (The maximum depth gauge can be reset by merely pressing a push-button next to the pressure converter.)

IWC Aquatimer Deep One

IWC Aquatimer Deep Three - caseback

Aquatimer Deep Three dial show cases with a generous 46 mm titanium case which is 16.5 mm thick. Yes, this watch is exceptionally large, however that is the whole point of this professional diving instrument. Deep Three’s dial, internal bezel and hour/minute hands have luminescent treatments making it readable in the dark. It also has an external/internal rotating bezel and houses the automatic mechanical IWC caliber 30120 movement.  It is available with a black rubber strap and an optional stainless steel bracelet.

Aquatimer Deep Three retails for $19,100 and is by far one of IWC’s most spectacular timepieces.

To view a selection of IWC visit watchesonnet.com

Antiquorum Auctions Unique IWC Pilot’s Watch Spitfire Chronograph Edition “Tribeca Flilm Festival 2014” for $55K

Antiquorum New York Auctioned a unique IWC Pilot’s Watch Spitfire Chronograph Edition especially made for “Tribeca Flilm Festival 2014”. The unique timepiece was auctioned April 9th at the Antiquorum’s Madison Avenue Showroom where it received a winning bid of $55,000.

The winning bidder will receive not only the amazing IWC Pilot’s Spitfire Chronograph Edition Tribeca Film Festival 2014 timepiece but also:

  • VIP access to the Tribeca Film Festival,
  • Accommodation at a luxury hotel, and
  • An invitation to IWC’s “For the Love of Cinema” private dinner

The Pilot’s Spitfire Chronograph Edition Tribeca Film Festival 2014 (Ref. IW387811) is a one of one timepiece valued at $25,000. Its unique features presented in a 43mm 18k red gold case complimented by a slate-colored dial which is contrasted by two bordeaux colored subdials, said to evoke the inspired images of the legendary red carpet of Hollywood.  It houses IWC’s in-house self-winding Calibre 89365 movement and has a power reserve of 68 hours.

Unique Piece Tribeca 2014-front-and-back

IWC Pilot’s Watch Spitfire Chronograph Edition “Tribeca Flilm Festival 2014” has the same color scheme that was found on the dial of last year’s IWC Portuguese Tribeca watch which fetched a winning bid of  $60,000, again double its value.

The proceeds of the watch will be donated to the Tribeca Film Institute and the IWC Filmmaker Award, a grant dedicated to the next upcoming generation of filmmakers. Last year’s inspiring film winner was Jeff Malmberg for his documentary “Teatro”. Malberg will be present at this year’s “For the Love of Cinema” private dinner where he will share the progress of his documentary “Teatro”.

A selection of IWC watches can be found at watchesonnet.com.

Luxury Watchmakers Maneuver to the Emerging Market of Brazil

Luxury watchmakers are piloting their financial sights towards South America to target one of the largest emerging markets – Brazil.

According to a report released February 2008 by Citigroup Analyst Geoffrey Dennis, he predicted Brazil was gaining headway as one of the world’s largest emerging markets per a measured leading index of its state-run oil companies. So what exactly is drawing watchmakers to setup marketplaces in Brazil, while the country steadily pole vaults into emerging market status? The 2014 FIFA World Cup.

Hublot Big Bang FIFA - Dial View

Hublot Big Bang FIFA - Caseback View

The FIFA World Cup is a major soccer sporting event scheduled to be hosted by Brazil from June 12 to July 13, it is expected to attract television advertisers and billions of viewers from around the world. Another drawing factor for watchmakers is the 2016 Olympic Games slated to be in Rio de Janeiro. These highly publicized events are expected to heighten Brazil’s local economy as well as attract a plethora of worldwide visitors and sport fans, raising the stakes for watchmakers to capitalize on watch sales.

Major watch brands have been announcing new store openings or expansion projects in the country, which is known for its shopping enthusiasts. At the forefront of this inbound migration of watchmakers is Hublot, who is also the Official Timekeeper of the 2014 FIFA World Cup. Hublot is opening a new store in Rio de Janeiro and just announced its release of the Official Watch of the 2014 FIFA World Cup Brazil – Big Bang UNICO Bi-Retrograde Chrono watch. It is Hublot’s first production of a bi-retrograde function watch with a central chrono and a movement with patent pending. Hublot also just welcomed Brazilian native Gustavo Kuerten, aka Guga, to their family of brand ambassadors last year.

Luxury watchmakers IWC, Omega, Piaget and Vacheron Constantin are brands that have opened or are moving to open new stores in Brazil, all of whom are banking on the prospect that local consumers and event visitors will help increase their profit margins, provided that the country’s rising taxes takes a downward spiral over the next few years. Despite the country’s high taxes Stephen Urquhart, Omega CEO, views a store opening as a profitable opportunity that it plans to carefully gauge while anticipating lower than usual sales margins. Juan-Carlos, head of Vacheron Constantin Geneva Manufacture, chimes in on the same note indicating that its Sao Paulo store’s goal is to offer first-class after-sales service that leads to loyal established customers.

Jean-Marc Jacot CEO Parmigiani Fleurier and Ricardo Teixeira Pres of Confederacao Brasileira de Futebol

Watchmakers with vested partnerships contributing to Brazilian heritage and culture include Parmigiani Fleurier, who introduced a Fine Watch creation just last year, partnered with the Confederaçao Brasileira de Futebol (the Brazilian football federation) organization. Jaeger-LeCoultre also partnered last year with UNESCO and the International Herald Tribune to help manage the country’s Fernando de Noronha Nature Reserve with a generous donation of $20,000.

Fernando de Noronha Nature Reserve

For the moment it appears that the stakes are high with major watchmakers wagering an “all in” approach for the gradual promise of profit margins, margins that will ultimately contribute to the rise of Brazil’s emerging market status.

IWC and Laureus Sport for Good Foundation Team up again in the Spirit of Sportsmanship with Portuguese Yacht Club Chrono

 IWC renews its global partnership with the Laureus Sport for Good Foundation sailing on a seven year wind of sportsmanship and timely precision with Portuguese Yacht Club Chrono watch.

Laureus Sport for Good Foundation is a charitable organization that harnesses the power of sports to promote social change and responsibility in the lives of children. Laureus fuels its platform for social change through a tri-union collective consisting of the Laureus World Sports Academy, the Laureus World Sports Awards and the Laureus Sport for Good Foundation. This collective works in a spirit of team effort to promote what Laureus defines as a simple core concept:

  • Create global awards that recognize the achievements of today’s sports heroes;
  • Bring sports people together united in achievement but divided by sporting code;
  • And upon uniting community, put their reach and the support and investment of Laureus’ Founding Patrons and Partners to work by support and investment of Laureus’ Founding Patrons and Partners to work by supporting a message which can help social projects around the world that use sport as a tool for social change, a message Laureus refers to as Laureus Sport for Good.

IWC Schaffhausen is an avid global partner with the Laureus Sport for Good Foundation, and has been part of the organization’s social sport for good efforts since 2005. Each year IWC supports Laureus Sport for Good Foundation with a special limited edition Blue is the Color of Hope watch and in true sportsmanship form the winner this year is Portuguese Yacht Club Chronograph.

IWC Portuguese Yacht Club Chrono is renowned for its watch design which is said to possess the spirit of a precision nautical instrument. Portuguese Yacht Club Chrono sporting demeanor and distinct rugged style remains intact with a special embellished feature – an artistically engraved caseback which was designed based on the drawing of contest winner, 12 year-old Hakkini Hasanga Sandumal De Silva of Sri Lanka, the drawing contest theme – “Time to Move.”


IWC Portuguese Yacht Club Chrono features include a 45.4 mm stainless case with a Blue is the Color of Hope dial and IWC-manufactured 89361 calibre movement with self-winding system. Notable features are the hour and minute counters combined in a totalizer at 12 o’clock and its flyback function.


Portuguese Yacht Club Chronograph (Reference IW390213) is a special limited edition watch of 1,000 pieces and is timed to move or sell out soon!

IWC Creates Big Pilot’s Watch Muhammad Ali Edition

As a tribute to the legendary Muhammad Ali, IWC released a special edition Big Pilot’s watch in white gold. In the footprint of their successful Big Pilot’s watch, this timepiece was created to help raise funds for the Muhammad Ali Parkinson Center.

The Muhammad Ali Edition watch is unmistakably a Big Pilot’s watch with extra touches that are a fitting tribute to the legend. The dial is a smooth matte-black with an arrowhead index at the 12 o’clock position. The numerals and propeller-like hands are a sharp red Super-LumiNova which provides a luminescence that reduces the significance of night or day. The color red was selected as it is Muhammad Ali’s favorite. Keeping with this color scheme, the black alligator strap’s underside comes in a bold red. The case back features an inscription that reads “Edition Muhammad Ali, ONE OUT OF ONE” and is also personalized with his signature.

The special Big Pilot watch is equipped with IWC’s largest automatic movement, the 51111 caliber. The power reserve indicator at the 3 o’clock position displays the 7 days or 168 hours of power remaining. At the 6 o’clock position, a small date window is displayed.

Being a Big Pilot watch, the crown is a rather large feature. The reason goes back to the days when aviation pilots flew in open or unheated cockpits. To counter the weather, the pilots had to wear quilted flying suits and thick gloves, thus making a normal watch crown hard to wind and set. Hence, the overlarge crown was born.

IWC, known for their active commitment to social responsibility, donated the Big Pilot Muhammad Ali Edition watch to charity at the annual Celebrity Fight Night in Phoenix, Arizona. Many celebrities and professional athletes filled the guest list as Evander Holyfield went on stage to model this one-of-a-kind timepiece. Billy Crystal, Halle Berry and Lionel Richie arrived to support and participate in a night of live musical performances and live auctions. The IWC Big Pilot Muhammad Ali Edition watch was auctioned off along with a special tome weighing 75 pounds with over 3,000 illustrations celebrating Muhammad Ali’s life. The winning bid of $60,000 went directly to the Muhammad Ali Parkinson Center which offers care and resources to those afflicted with the disease.

IWC has shown their commitment again to great causes. The Big Pilot Muhammad Ali Edition watch is a marvelous way to show their support for worthy causes. It was built with the quality, craftsmanship and rugged beauty that IWC has based their reputation on.