IWC and Tribeca Film Institute Partner to auction a Unique Portuguese Automatic Edition Timepiece

 Written by Chaz Nash

IWC and Tribeca Film Institute have partnered to auction a unique Portuguese Automatic Edition watch, a perfectly timed tribute and countdown for the Tribeca Film Festival in New York.

The red carpet commendable one-of-a-kind Portuguese Automatic Edition proceeds, fetched at auction, will benefit the efforts and storytelling projects of the prestigious film institute as well as aspiring local talent in the film industry.

IWC is proud to partner and support the film making efforts of the Tribeca Film Institute. IWC correlates film and time as essential elements that work harmoniously behind the scenes to provide an amazing time honored deliverable in the form of film. What better way to celebrate the upcoming Tribeca Film Festival than to debut a star studded “Unique Piece” specially designed to articulate the profound visual arts of the film industry.


Portuguese Automatic Edition (Ref. IW500127) makes it star studded debut with a 42.3 mm diameter platinum case (a rarity for the Portuguese Collection) complemented by a slate-colored dial. Notable are both of its bordeaux-colored sub-dials, said to be iconic of Hollywood glamour and red carpets. The sub-dials contrasts harmoniously with the slated-colored dial displaying seconds at 9 o’clock and power reserve at 3 o’clock.  It further accentuates it award winning presentation with hands, numeral and hour appliqués in red gold, along with a rotor with 18-carat gold medallion bearing the Tribeca Film Festival logo and the engraving “EDITION 2013 – UNIQUE PIECE”.



Portuguese Automatic Edition most stellar performance is its IWC manufactured mechanical 50000-caliber movement, which was specially designed for the watch to mark the start of the new millennium. The award winning performance movement of Portuguese Automatic Edition is protected by a sapphire crystal as is the exhibition case-back.

Portuguese Automatic Edition is scheduled to make its red carpet auction debut on April 10th at the Antiquorum on Madison Avenue in New York. Anyone interested in placing a bid on this unique timepiece may register to participate in the auction up until April 9th at

Portuguese Automatic Edition is awaiting an opportunity to exhibit its time stellar performance for a generous philanthropist whose winning bid will not only claim an incredible timepiece, but support the amazing storytelling art and film productions of the Tribeca Film Institute.

The Tribeca Film Festival is scheduled to commence April 17-28 in New York.

IWC and Laureus Sport for Good Foundation Team up again in the Spirit of Sportsmanship with Portuguese Yacht Club Chrono

 IWC renews its global partnership with the Laureus Sport for Good Foundation sailing on a seven year wind of sportsmanship and timely precision with Portuguese Yacht Club Chrono watch.

Laureus Sport for Good Foundation is a charitable organization that harnesses the power of sports to promote social change and responsibility in the lives of children. Laureus fuels its platform for social change through a tri-union collective consisting of the Laureus World Sports Academy, the Laureus World Sports Awards and the Laureus Sport for Good Foundation. This collective works in a spirit of team effort to promote what Laureus defines as a simple core concept:

  • Create global awards that recognize the achievements of today’s sports heroes;
  • Bring sports people together united in achievement but divided by sporting code;
  • And upon uniting community, put their reach and the support and investment of Laureus’ Founding Patrons and Partners to work by support and investment of Laureus’ Founding Patrons and Partners to work by supporting a message which can help social projects around the world that use sport as a tool for social change, a message Laureus refers to as Laureus Sport for Good.

IWC Schaffhausen is an avid global partner with the Laureus Sport for Good Foundation, and has been part of the organization’s social sport for good efforts since 2005. Each year IWC supports Laureus Sport for Good Foundation with a special limited edition Blue is the Color of Hope watch and in true sportsmanship form the winner this year is Portuguese Yacht Club Chronograph.

IWC Portuguese Yacht Club Chrono is renowned for its watch design which is said to possess the spirit of a precision nautical instrument. Portuguese Yacht Club Chrono sporting demeanor and distinct rugged style remains intact with a special embellished feature – an artistically engraved caseback which was designed based on the drawing of contest winner, 12 year-old Hakkini Hasanga Sandumal De Silva of Sri Lanka, the drawing contest theme – “Time to Move.”


IWC Portuguese Yacht Club Chrono features include a 45.4 mm stainless case with a Blue is the Color of Hope dial and IWC-manufactured 89361 calibre movement with self-winding system. Notable features are the hour and minute counters combined in a totalizer at 12 o’clock and its flyback function.


Portuguese Yacht Club Chronograph (Reference IW390213) is a special limited edition watch of 1,000 pieces and is timed to move or sell out soon!

IWC Creates Big Pilot’s Watch Muhammad Ali Edition

As a tribute to the legendary Muhammad Ali, IWC released a special edition Big Pilot’s watch in white gold. In the footprint of their successful Big Pilot’s watch, this timepiece was created to help raise funds for the Muhammad Ali Parkinson Center.

The Muhammad Ali Edition watch is unmistakably a Big Pilot’s watch with extra touches that are a fitting tribute to the legend. The dial is a smooth matte-black with an arrowhead index at the 12 o’clock position. The numerals and propeller-like hands are a sharp red Super-LumiNova which provides a luminescence that reduces the significance of night or day. The color red was selected as it is Muhammad Ali’s favorite. Keeping with this color scheme, the black alligator strap’s underside comes in a bold red. The case back features an inscription that reads “Edition Muhammad Ali, ONE OUT OF ONE” and is also personalized with his signature.

The special Big Pilot watch is equipped with IWC’s largest automatic movement, the 51111 caliber. The power reserve indicator at the 3 o’clock position displays the 7 days or 168 hours of power remaining. At the 6 o’clock position, a small date window is displayed.

Being a Big Pilot watch, the crown is a rather large feature. The reason goes back to the days when aviation pilots flew in open or unheated cockpits. To counter the weather, the pilots had to wear quilted flying suits and thick gloves, thus making a normal watch crown hard to wind and set. Hence, the overlarge crown was born.

IWC, known for their active commitment to social responsibility, donated the Big Pilot Muhammad Ali Edition watch to charity at the annual Celebrity Fight Night in Phoenix, Arizona. Many celebrities and professional athletes filled the guest list as Evander Holyfield went on stage to model this one-of-a-kind timepiece. Billy Crystal, Halle Berry and Lionel Richie arrived to support and participate in a night of live musical performances and live auctions. The IWC Big Pilot Muhammad Ali Edition watch was auctioned off along with a special tome weighing 75 pounds with over 3,000 illustrations celebrating Muhammad Ali’s life. The winning bid of $60,000 went directly to the Muhammad Ali Parkinson Center which offers care and resources to those afflicted with the disease.

IWC has shown their commitment again to great causes. The Big Pilot Muhammad Ali Edition watch is a marvelous way to show their support for worthy causes. It was built with the quality, craftsmanship and rugged beauty that IWC has based their reputation on.

IWC Takes Flight with Pilot’s Watches Landing on WLA’s Top10 Luxury Watches Lineup

Year 2012 has IWC (International Watch Company) Schaffhausen taking flight with its Pilot’s Watch collection and landing timely on the World Luxury Association’s (WLA) list of “World’s Top 100 Most Valuable Luxury Brands Official Release.” WLA held its January 2012 gala in Beijing. Among its list of Top 100 Most Valuable Luxury Brands is category Top10 Watches in which IWC was recognized along with distinguishing watch manufacturers Patek Philippe, Vacheron Constantin, Piaget, Jaeger-Le Coultre, Audemars Piguet , Blancpain, Rolex, Breguet , and Franck Muller. A befitting accolade as IWC also celebrated its launch of conceptual Pilot’s Watches in Geneva as part of the Salon International de la Haute Horlogerie (SIHH) Gala Event.

IWC’s CEO George Kern said at the gala, attended by celebrities and a host of international journalist, “Our aim this evening was to create an emotional experience for our guests, based on the story of our Pilot’s Watches: a story that started in 1936 with the Special Pilot’s Watch and has been part of IWC Schaffhausen’s DNA ever since.” Elaborating on its Pilot’s watches DNA was Christian Knoop, Creative Director. Knoop spoke about the evolution of their Pilot’s watches stating IWC had “reworked” and refined details of its entire entourage of Pilot’s watches and the results of their painstaking efforts produced a new elite timepiece collection – Top Gun.

Miramar Chronograph

Top Gun Miramar and Miramar Chronograph models are retro-inspired military ’30s and ‘40s deck style timepieces. The Miramar Chronograph boasts a historical observer watch design with an altimeter cockpit style dial, contoured in a ceramic case with both titanium pushes and case backs, and IWC manufactured caliber flyback function, with a 68 hour power reserve when fully wound.

Perpetual Calendar

Top Gun Perpetual Calendar watch is one of its most complex Pilot’s watch designs. It has high complications movement, IWC manufactured 51614-calibre movement with high performance Pellaton winding system which builds a seven day power reserve. It has the complex functions of a perpetual calendar with displays for date, day and month, and a four-digit year display.

Spitfire Perpetual

Spitfire Perpetual Calendar Digital Date-Month watch is one of IWC’s reworked timepieces displaying date and month in large numerals, it has an altimeter instrumentation feel, housed in 18K red gold case and sapphire glass case back which reveals the manufacturer’s movement and an oscillating mask with a cut-out silhouette of a Spitfire aircraft.

In all, IWC has 12 Pilot’s watches in its collection. Each timepiece is a meticulous work of complex precision. IWC watches are designed not only for pilots but also for conscientious consumers wanting function and performance presented in a stylish timepiece. IWC declared 2012 the Year of the High Flyer and with its latest timepiece edition Top Gun it is definitely taking off on time with consumers wanting a luxurious Pilot’s watch.

IWC Launches Portofino Chronograph Limited Edition

An inspirational watch that speaks classic, yet exclusive, beauty has been unveiled. IWC Schaffhausen has released the gorgeous blue Portofino Chronograph Special Edition in honor of the Laureus Sport for Good Foundation.

IWC is a high-end Swiss watch company that was founded in 1868. Florentine Ariosto Jones was an American who immigrated to Schaffhausen, Switzerland with the intention of combining Swiss craftsmanship with modern U.S. engineering technology. IWC went through many turbulent times but eventually became a successful watch company known for their high quality timepieces.

IWC joined forces with Laureus, a non-profit organization that links sport and social commitment at the very top level. The Laureus Sport for Good Foundation uses sport as a method of aiding underprivileged children and young teens towards a better future. For the past five years, IWC has created a limited edition watch designed expressly to aid the Foundation. Each year a children’s drawing contest is held among all the Laureus Sport for Good Foundation projects worldwide. The topic “Time to inspire” was used this year as motivation for participants aged 4 through 16. The winner was a 7 year old from Sri Lanka who was part of the Seenigama Sport for Life project. The picture depicted four young girls happily playing without a care in the world. This winning illustration is engraved onto the case back of the special edition watch.

IWC Portofino Chronograph
IWC Portofino Chronograph Laureus Sport for Good Foundation Special Edition

The Portofino Chronograph Edition Laureus Sport for Good Foundation comes in a deep blue which is the “color of hope” for the Foundation. The chronograph is a stainless steel limited edition of 2,500 watches. It sports a date and day display and small hacking seconds. It is a mechanical movement, Pellaton automatic winding chronograph and comes with a 44-hour power reserve. The case back displays the cute whimsical design from the winning contestant. It depicts four young girls playing in the sunshine in an original cartoon-type engraving.  A matching deep blue alligator leather strap completes the timepiece.

IWC Portofino Chronograph Special Edition
IWC Portofino Chronograph Laureus Special Edition – back case

IWC has come through again with a distinctive timepiece that shines with a quiet elegance. The hallmark quality of a Swiss watch with a modern design is a feast for the eyes.  The IWC partnership with Laureus Sport for Good Foundation is a great benefit for the Foundation and the children they support. Part of the proceeds from the special edition timepieces will go to support the Foundation’s global projects to help the children.