Luxury watch producer Gucci has teamed up with the Grammys to produce a commemorative watch for the music award show.
In an exclusive three-year contract between Gucci Timepieces and Jewelry and The Recording Academy (the host of the Grammys), the special edition watch, the I-Gucci, celebrates the fusion of music and creative fashion.
Designed by Gucci’s Creative Director Frida Giannini, the timepiece is Gucci’s very first digital watch. The I-Gucci was created for sleek functionality, with a large watch face, a dual time zone dial (for the recording artist on the go), and two digital hands reading local time.
As Gucci’s official Grammy website explains, “The cutting-edge look of the pieces draws its inspiration from the passion that music evokes.”
The double-layout of the watch’s digital display face is complementing by special tags featuring both the Gucci and the Grammy’s logo. To further emphasize the partnership, the Grammy logo also includes their special edition label. The collection comes with both black and white watches, but for those truly in the know, there are also a few rare watches with diamonds outlining the diameter of the watch face.
The technical aspect of the watch contains a yellow-gold PVD deployment on the buckle and case, which is 44 millimeters in diameter. The black rubber strap is imprinted with the Grammy’s logo, while the matching black dial shows bright yellow digits (or hands if you want to change it). The I-Gucci collection features a Swiss digital dual movement and is water-resistant to 100 feet/ 30 meters. The Swiss made pieces also come with anti-reflective coating on the sapphire crystal watch-face, and have a two-year warranty.
Gucci further explains the reasoning behind the pairing, in that the collaboration “not only underscores Gucci’s own 90-year history, during which time [Gucci] has counted among its most loyal clientele many iconic music artists, but also its commitment to the preservation of the arts.”
Included with any $1395 purchase of the I-Gucci timepiece are the iconic Gucci dog tags with sterling silver necklace chain. The dog tags themselves come in four types with wither black or white enamel with the iconic Grammy gramophone displayed in 18k gold. The white version of the dog tag also can include diamond studs. The Gucci logo is also engraves lightly over the surface to repeat the emphasis on the Gucci-Grammy partnership. The Gucci website boats, “this exclusive collection will appeal to music lovers wishing to distinguish their fashion and style credentials.”