Bvlgari Assioma Womens Watch AAP26BGG

Is this Bvlgari Assioma women’s watch actually a timepiece in its own right or a golden bracelet that just happens to tell the time? I like the ambiguity of this pink gold creation. There is something appealing about the idea of secretly wearing a watch—of looking as if one has no concern for time, yet being able to keep track of it. This Bvlgari Assioma timepiece could very easily be mistaken for a simple, yet sophisticated piece of jewelry. In essence, it is watch disguised as an 18 karat pink gold bracelet. What’s not to like? It can be worn with an evening gown without looking out of place—and it also could probably be worn for less formal occasions as a means by which to “dress up” an outfit. The black dial on this watch is small and discreet—so discreet that if the bracelet is turned around so that the dial sits on the inside of the wearer’s wrist, one need not know that it is there at all. Further, the bezel on this watch is stamped with the Bvlgari logo above and below the dial and includes only two numerals; an Arabic 12 and 6. The bracelet itself is made of closely set gold links.

Pros: In my view, the fact that this watch has a quartz movement is a huge plus, as quartz requires little to no maintenance. A quartz movement is about as reliable as you can get. I also like the way that this watch presents as a bracelet with the added bonus of a discreet watch-face.

Possible cons: Because the watch face is so discreet and because the indexes are so small, consumers may find it hard to read. But then again, this is not exactly the kind of watch that you would be wearing for time-keeping at the Grand Prix. For some consumers, another con might be that gold is a soft metal, meaning that the bracelet may scratch easily. There is also no mention of water resistance or of the durability of the crystal covering the dial.

Is this watch worth its $17700 price tag? I would say that if you are a bracelet-person who likes pink gold jewelry and attends lots of formal events, this watch could be exactly what you’ve been looking for. Furthermore, if you choose to wear this timepiece only for formal occasions, the reliability of a quartz movement should work in your favor.

Bvlgari Bvlgari Women’s Watch BB26BGLD/N Review

by Elizabeth Lowry

The Bvlgari Bvlgari Women’s BB26BGLD/N is new on the market and will no doubt be a crowd pleaser. This watch looks sensible, but sumptuous at the same time. The 18K yellow gold casing gleams like thick honey catching the light—and the bezel and the folding buckle on the strap are fashioned from the same honey-colored gold. The logo BVLGARI is stamped twice on the bezel; both above and below the dial. This watch seems to embody the mythos of Bvlgari in that it speaks of a European appreciation for longevity. Objects will remain in the world long after we are gone, so why not make them as beautiful as possible?

And the juxtaposition of gold and black is indeed striking. The watch’s dial is black and only two gold Arabic numerals are marked on it: the 12 and the 6. Remaining hour indexes are also represented in gold. The wrist strap is made of polished black alligator skin. Further, this 26mm Bvlgari creation displays hours, minutes and the date, and it has a quartz movement.

Pros: The gold in this watch is of excellent quality and is very attractive. A classic timepiece such as this one should indicate promising resale potential. The watch is also waterproof to the extent that you could shower in it, but that’s obviously not recommended!

Cons: The exclusively black and gold color scheme of this watch may cause it to be difficult to match up with a variety of outfits. Alligator skin is durable, but leather straps do tend to wear out and fade with persistent exposure to the sun. The hour indexes may also be a little difficult to see on this dial, particularly in bright sunlight.

A Bvlgari watch hardly belongs in a “throw-away” culture. It’s meant to be preserved. But what does that mean when it comes to actually wearing the watch itself? Of course the watch should be worn, but you probably don’t want to subject it to a lot of outdoor frolic, otherwise you’ll be looking to get it repaired far sooner than you might have anticipated. However, if you are not someone who subjects your watch to frequent beatings at the hands of the elements, something tells me that a Bvlgari timepiece under $9,000 has got to be a good buy.

Bvlgari Bvlgari Womens Watch BB33WGLDAUTO/N Review

by Erin Brogan

Do you want to appear as ageless as Demi Moore in Margin Call? Start by purchasing the Swiss-made, classic Bvlgari Bvlgari Womens Watch BB33WGLDAUTO/N.

Pros:

  • 18k yellow gold
  • Water-resistant
  • Anti-reflective crystal
  • Calendar
  • Power Reserve
  • Brown Crocodile Bracelet
  • Easy to read
  • Automatic movement

The flashy yellow gold of the bezel and crown will immediately catch your eye as it glistens in the sunlight. The bezel is engraved with Bvlgari’s signature double name encircling the dial. The concept for the Bvlgari-bvlgari unforgettable design began in 1977.

Inside of the bezel houses a sapphire, scratch-resistant crystal covering the dial. You can be sure, with its anti-reflective nature, that you aren’t unknowingly blinding the driver next to you on the highway.The whitish silver textured dial displays the date in a small square box in place of the three o’clock marking. Large golden, very legible numbers are presented at the 12:00 and 6:00. The other digits are notched with giant yellow-gold rectangular lines with smaller, thin, black markings indicating the in between minutes read by two gold stick hands for the hours and minutes and a thinner second hand. In the middle of the dial, Bvlgari bares its logo and the movement of the watch.

The watch is powered by a 42-hour power reserve using an automatic movement. This prevents you from having to reset the timepiece if you forget to wind it. This wristwatch is also water-resistant. It aids with every day spillage or when you are running to catch the train and forget your umbrella in the middle of a downpour.

Wrap the 7-inch bracelet around your wrist and feel its smooth, textured touch. Brown crocodile leather makes up the bulk of the treated straps. They connect in the back using a simple, resizeable gold clasp to adjust to your bone structure.

Bvlgari hosted an event, funding several non-profit agencies, in which many celebrities attended. Demi Moore, the timeless choice movie star, ceasing to age from the start of her career to her recent big breakup with Ashton Kutcher. Several other celebrities came out to support the night including Spiderman‘s girl-next-door, Kirsten Dunst, and P.S. I Love You‘s Scottish hottie, Gerard Butler.

Cons:

  • 30/100ft water resistant
  • Automatic-Only if you are a frequent user
  • Price

A negative turn to the water resistancy of this watch is that you cannot take it swimming or diving or surfing. The resistancy is not meant for beach recreations, so if you are a water-sports aficionada, you may want to look elsewhere or leave this fashion piece at home.
Listed at $9400, this watch falls smack dab in the middle of Bvlgari’s usual wristwatch prices. It is on the high-end, but you are purchasing the name, assurance of quality and a designer look.

The other downfall lies in the automatic movement the watch is based off of. If you tend to purchase many timepieces as more of a fashion statement and swap them as often as you change your socks, you will have to reset the clock when you go to wear it again. The automatic, self-winding feature works while you are wearing the watch. A weight transferred around and starts the rewind process. If it is left in a drawer, the automatic reset will not be able to function as it was made to do. Keep this in mind when you make your final purchasing decision.

Overall the Bvlgari Bvlgari Womens Watch BB33WGLDAUTO/N is that classic, pearl-matching, age-old look you can count on to begin your own Demi Moore transformation into an ageless temptation towards your fans. The downfalls are few, and the quality of the manufacturer is top-notch.

The Michele Appeal Pt. Two: Reasons Why Michele is Experiencing Growth

Michele watches embody luxury and are well-made with awesome materials that lend themselves to fabulous design. Listed below are more reasons why the Michele brand is taking advantage of this economy and experiencing growth and success.

Materials

Said to be a girl’s best friend, diamonds have mass appeal and are a main characteristic of most Michele watches, with many selections flaunting over 100 diamonds. Michele watches add a touch of classic elegance with mother-of-pearl dials topped off by scratch-resistant sapphire crystals. The Tahitian styles feature stainless steel and smooth ceramic with a couple of selections highlighting ceramic with stainless steel reinforcement to add durability to the scratch resistance of the bracelet. The playful Tahitian Jelly Bean collection by Michele offers an array of colorful case-integrated rubber straps securing sun dial stainless steel chronographs, mineral crystals and enamel dials. Straps come in rubber, silicone, leather, patent leather, stingray and alligator, with many strap styles featuring nautical-inspired gold grommets and buckles. Bracelets are made of stainless steel, with many styles coated with 18 karat gold and rose gold. Michele is one of very few watchmakers that push the edge of the envelope when selecting materials to fashion their watches while competitors stick within comfortable boundaries and never deviate beyond ceramic.

Price

And with all the unique materials, Swiss-made movements, diamonds-galore and fashionable designs, Michele watches are luxury within reason. While competitors lack any risk with materials and stick within trends with designs that look so much like everyone else, yet still demand over $5000 per watch, Michele respects paying customers a bit more and gives them something worth their modest price tags. It seems that more so-called luxury brands are products of a great marketing schematic aimed at the audience that associates value with high cost. That kind of audience thinks that if it’s expensive, it must be good, and they fall for it without questioning the material, the craftsmanship, the watchmaker. Michele is one luxury brand that doesn’t underestimate its audience and offers a quality, high-end product that’s aptly priced.

 

Michele Sport Sail
With 96 diamonds, the Michele Sport Sail watch is aptly-priced at $1995.

 

The Michele Sport Sail pictured above features a rose-gold plated stainless steel bracelet and case, 96 diamonds which total almost half a carat, a scratch-resistant sapphire crystal, and Swiss movement, complete with a sun dial chronograph against a white enamel backdrop. Considering the real gold and the insane amount of diamonds, the watch is aptly priced at $1995, a steal compared to other brands that make you wonder what you pay for when you shell out over five grand for something that’s not even half as brilliant. Michele offers many entry-level, well-designed styles that cost under five hundred, but when the diamonds kick in, expect to pay between $1200 and $3500 for a complete timepiece. Two grand leaves you with more than enough change to pick up a few interchangeable straps and bracelets, which range from $100 to $600, depending on material and texture.

 

Interactivity and Customization

Speaking of interchangeable straps, Michele offers a wide array of customization, bringing an easy to use watch bar to their website. While other brands sink most of their marketing budget into their super-snazzy website, they alienate customers by making their websites difficult to load and their customization area difficult to use and they’re shady when it comes to pricing. Most luxury brands don’t even mention price until you’ve finished customizing and indicating where you’d like to pick up your watch. When they finally do reveal the price, it’s in print so small that you have to hunt for the bottom line. To me, that displays a lack of confidence behind a product and again, is remnant of a company that’s betting on the naiveté of their target audience and hoping that you’ll just buy the damn thing without asking questions. Michele is a transparent brand that seeks only to serve their customers with unique materials, fine craftsmanship and an easy-to-use interactive customization area that allows you to pair different straps with varied watch heads so you won’t be shopping in the dark. Michele.com is a fresh powder-white website, which allows their collections to pop like paint against canvas while many competitors drape their websites in minimalist black and lack the descriptive text that puts online buyers at ease. Eventually, everything comes to light and Michele is already there, waiting on you to make the best buying decision to date.

The Michele Appeal: Five Reasons Why Michele is Experiencing Growth

Michele watches are increasingly popular. They’re luxurious, well-made with lavish materials and, compared to competitors in the same class, they’re very well-priced.

Listed below are some reasons why the Michele brand is experiencing more growth than its competitors, even in this stagnant economy.

 

Workmanship

Michele isn’t one of those watch companies that sprouted up from nowhere, slapped together some materials and deemed themselves worthy of five grand a pop. Michele’s authenticity stems from a much more humble source. In 2004, watchmaker Fossil, Inc needed a Swiss-made female answer to their newly acquired Zodiac license and looked to the Barouh family’s growing brand of brilliant watches that paired sophistication with robust energy. What began in Latin America as a popular line of children’s watches quickly developed into an avant-garde hit in the United States as Michele debuted the CSX-Diamond Chronograph that catapulted the company’s success and garnered Fossil’s attention. Fossil, no doubt interested in the Barouh family’s long story, placed the brand in the midst of a wide audience, hungry for a product that paired high luxury with the keen workmanship that had become synonymous with the Fossil name. Fossil gave it Swiss movement and refined Michele’s processes and materials, which thrusted the brand into the high-end market where it has seen unbounded success.

Inbound Marketing

Perpetuating Michele’s success is an inbound approach to marketing. Rather than spend millions on advertising over television and radio, Michele seems to do just fine by providing engaging content that has people buzzing about the watches’ designs. Michele  has both a Facebook and a Twitter page, each with thousands of followers and fans. With multiple daily posts, the watchmaker has created a community of people interested in the newest fashions and designs Michele has to offer. On its Facebook page, the company posts updates of contests, new product launches and trade shows. By creating and posting content that is relatable and relevant to its key demographics, Michele saves millions of advertising dollars and still grows a wide audience. It would do well, however, to include information that does’t push its products so much that they alienate visitors who have been trained to avoid such heavy bombardment of product pushing, advertisement and other outbound marketing. By posting information that reveals little known aspects about Michele’s history, the watch industry and the inside of the company, the current 12,422 fans on Facebook can only grow as the company becomes more revered as a vessel of knowledge and seem less like just another channel to pump products through.

Next, we’ll finish up with the three remaining reasons attributing to Michele’s success in this economy. Prices play a huge role in the market for high-end luxury and you definitely get quality when you pay for it. We’ll even discover another marketing tool the company uses to ensure it’s success in part two of the series.