Chanel Advertises J12 Through iPad

Chanel is using the new iPad to market its latest diving luxury watch series, the J12 Marine. For those who have the free New York Times Editor’s Choice application for the iPad, the bottom of the page will now show a scrolling advertisement for the J12 Marine.

Screenshot of NY Times app featuring J12 ad

The campaign actually incorporates three unique different ads that scrolls across a banner on one’s iPad screen. The ad gives the option of launching a submarine-esque ninety second video as well.

Eric Litman, founder and chairman of advertising agency Medialets, hired by Chanel, says the company used HTML5 to create immersive experiences that are further enhanced when the user tilts the iPad or touches the in-app creative.”


J12 Marine 1
J12 Marine

The ad allows users to control the Chanel content they see by sliding down over the banner to observe the different J12 models from different angles. After the iPad user has viewed each of the three available models, the option to find a Chanel store locator is presented.


As Mobile Marketer online describes, “The ad features a barrage of aquatic imagery – highlighting the J12 Marines Series’ underwater capabilities – and renders the visual of Chanel watches coalescing as their parts burst forth from a hydrothermal ocean vent.”


The watches themselves are fitted with specially sand-blasted ceramic and steel on the case and clasp. There is a steel notched rotating bezel and a steel, screw-down crown with ceramic cabochon. The watch face is sapphire crystal, with blue anti-reflective coating on each side to ensure no glare. The dial shows a black lacquer with luminescent hands for better readability in the dark.


The J12 Marine is a self-winding, mechanical Swiss movement with a 42-hour power reserve, and is available in black, blue, and white.

The watch is further designed to withstand a descent up to 300 meters, or 984 feet.

Litman further explains that the advertisement for the J12 is being marketed through the iPad application because iPad users fall into about the same consumer demographic as Chanel buyers. “We’re seeing early adopters who want the best of the best, whether it be the latest and greatest jewelry accessory or the newest and most technologically advanced tablet computer,” said Mr. Litman on the matter.

This advertising method allows for luxury brand Chanel to maintain their aura of lavishness and comfort while adding to the appeal of the new and convenient Apple products being rapidly launched each year.

J12 in white
J12 in white

The purpose of the ad is really to get users to spend as much time exploring the interactive method as possible. These expansions in the advertising industry should be expected to increase in the near future, especially with luxury brands such as Chanel wanting to push hot new products, but wanting to keep the consumer interested and not annoyed.






The Replica Luxury Watch Market Exposed

by: Amani Liggett

When one hears the words “replica luxury watch” the first thing the generally pops into mind is a comical image of a shady guy in a trench coat trying to sell a replica Rolex on the street.  But it is not necessarily a laughing matter; these illegal copies of authentic watches cause an estimated one billion dollars of losses each year to the watch industry. The Swiss Customs Service estimates that up to 40 million counterfeit watches are put into circulation every year. So with each purchase of a counterfeit watch, consumers are not only hurting the legitimate watch industry, but also slowing the global economy, as well as participating in criminal activities.


The most common fakes are made to resemble watches made by Rolex and Brietling, big names in the luxury watch industry. But there is also a huge replica watch market for the popular brands Chanel and Gucci. About half of these counterfeits are made in China and sold to tourists. However, a fair amount are made in America and moved across the country to be sold out of car trunks along with fake purses and wallets. Many websites online actually boast the authentic look of their fake watches, and insist their product is better and more reliable than other replicas.


There are two main types of counterfeits on the market, one is by trademark violation and the other is by design violation. A trademark violation watch will copy the brand name or symbols of a legitimate watch. It also includes any false claims like “Water/Shock Resistant” or claiming to be made of gold, silver, or any other precious metals. Oftentimes, replica watches will have a few legitimate parts, such a leather straps or gold buckles to fool potential customers. A design violation is when a counterfeit is designed to look like an original, such as using the same model as a Rolex or Audemars.  Both of these types of counterfeits are illegal and production can result in jail time.


fake Rolex
A fakeRolex, or Folex

As Valentine’s Day approaches, and many feel their purses tightening, the temptation to wow your significant other with what they think is a genuine Chanel or Bvlgari watch is probably quite hard to resist. The risk factor, however, is not truly worth the gain. Especially if your girlfriend finds out that Gucci watch she has been showing off is a fake! Best to stick with a modest but classy watch for Valentine’s this year.

Chanel Continues to Manufacture New J12s in 2012

Chanel‘s J12 watch is a must have of 2012. Chanel first introduced the J12 in 2000. New J12s are still being manufactured and designed today. Today we will explore the different variations Chanel has to offer regarding the J12 and the new models the Chanel brand is manufacturing for 2012.

Chanel J12 Chromatic
Chanel J12 Chromatic

Chromatic. The J12 Chromatic version is a very desirable piece for any man to own. This durable time piece is made of titanium ceramic. On the outside of the case one will find a unidirectional rotating bezel. The movement of the watch is Quartz and contains rhodium plated mirrored polished second, minute, and hour hands. All of these hands point to matching rhodium plated mirrored polished numerals. A great feature of this time piece is the little date window located between the four hour and five hour. This watch is resistant in up to 200 meters of water, making the J12 perfect for a day of water sports at the lake or that summer cruise you’ve been wanting to take. To ensure that water never makes its way inside of the watch, the J12 contains a screw down crown. The band incorporates a steel triple folding buckle to promise the owner it will never leave its wrist. This watch is retailed at $5,900.

Chanel J12 29 MM Diamond Dial
Chanel J12 29 MM Diamond Dial

Jewelry. The jewelry collection of the J12 offers many different models. A popular selling watch from this particular collection is the J12 29 MM Diamond Dial. This J12 model is made from white high-tech ceramic. It’s very beautiful and stunning with its white mother-of-pearl dial which happens to also be set with eight diamond indicators. This time piece also contains the valued Quartz movement and contains a second, minute, and a hour hand. A great feature of this watch is that it is water resistant in up to 50 meters of water. The diameter of the case measures at 29 millimeters, making it a pretty small watch. To ensure that the watch will be with you at all times, it contains a steel triple folding buckle. This J12 retails at $6,150.

Chanel J12 Superleggera Chronograph
Chanel J12 Superleggera Chronograph

Chronograph. The J12 Superleggera Chronograph is made from a black-matte high-tech ceramic, titanium, rubber and aluminum. This time piece is water resistant in up to 200 meters of water, making it one of the J12’s prized features. The case diameter measures in at 41 millimeters, making it a larger sized watch. The watch not only contains a second, minute and hour hand but it also has a date window as well as the chronograph and tachymeter functions. This watch retails at $6,850.

Chanel  J12 GMT
Chanel J12 GMT

GMT. The J12 GMT is made from black high tech ceramic. The appeal of this watch isn’t just for the second, minute, hour hands and the date window. This watch contains a second time zone (GMT). This J12 retails at $6,300.

If you are genuinely interested in purchasing any of these fine time pieces it is best to do so through an authorized Chanel dealer. Chanel watches are often counterfeit and it would be a shame to fall victim to a scam. For more Chanel J12 models you can visit Chanel’s website.

The Women of Chanel: Spokesmodels Keeping the Brand Chic

Written by: Catherine Wolinski

When you hear the name Chanel, certainly qualities come to mind. Glamour. Style. Class. It is a reaction the brand strives for, and has achieved over the last half century. Known for its elegant clothing line, fragrances, and luxury timepieces, Chanel has maintained its image of poise and panache by utilizing a continuing, incredibly successful ad campaign—the spokesmodel.

Marilyn Monroe Chanel No.5 Ad
Marilyn Monroe splashes herself with Chanel No.5, bringing the brand to fame in the 1950s.

The fashionable trend began in the 1950s with Marilyn Monroe, the woman who brought the Chanel name to fame. Modeling for Chanel No.5 early in her booming career, Monroe is pictured splashing herself with the perfume—and the advertisement splashed the world. Skip forward a few decades, and the more recent faces of the brand included Ines de la Fressange, a French model and designer, Catherine Deneuve, a French actress, and Vanessa Paradis, a French singer. At the turn of the century, Chanel looked to Hollywood, hiring the famed Australian actress Nicole Kidman as the new No.5 spokesmodel in the early 2000s. Today, magazines are graced with the two more foreign yet familiar faces of actresses Keira Knightley, spokesmodel for Coco Mademoiselle hailing from England, and Audrey Tautou, French actress and the newest No.5 gal.

Audrey Tautou Chanel No.5 Ad
Audrey Tautou, current spokesmodel for Chanel No.5

Claimed by Forbes magazine to be the highest paid actress in Hollywood in 2008, as well as the sexiest woman in the world by For Him Magazine in 2006, Knightley certainly fits the qualifications of a powerful yet feminine sex symbol to keep in line with Chanel’s previous spokeswomen.  Likewise, Tautou, who has starred in cult classics like Amelie as well as Hollywood blockbusters like The Da Vinci Code, is an appropriate emblem for the famed Chanel No.5. Taking her representation of the brand a step further, Tautou even depicted Gabriel “Coco” Chanel herself in the 2009 film Coco Avant Chanel, or “Coco Before Chanel,” the biographical film of Chanel, the woman’s, life.

Chanel J12 watch
The Chanel J12 Watch

While these dashing symbols of femininity primarily represent the fragrances of the empire, they are not only spokeswomen for Chanel the perfume producer, but Chanel the watchmaker. What makes the timepieces as unique and alluring as the fragrances (and models themselves) are similar attributes of elegance and style. The first Chanel watch, appropriately named the Premiere, was introduced in 1987, and was followed by 2000’s J12 line.  This jewelry watch, set with a tourbillion (thanks to the help of Swiss watchmakers) and lavished with hundreds of baguette-cut diamonds (precisely placed by the finest hands in La Chaux-de-Fonds), continues to evolve and adorn famously fashionable wrists today.

Chanel Watch Auctioned for $26,896 at Charity Event

By: Stacy Liberatore

Watch enthusiasts and collectors travel from all over the world to feast their eyes on the unique pieces that are donated by world renowned creators.

The “Only Watch” charity event was held in the Principality of Monaco in September 2011, during the Monaco yacht show. This year the charity raised a little over $6 million, which doubled what the 2009 auction brought.  The bidders and participants come together once every two years to raise money for Duchenne muscular dystrophy. 40 distinguished watchmakers participated in the event; each brought exclusive piece that was created especially for this occasion.

Chanel was a returning participant for the second time, by auctioning off a unique watch of their own.  The “J12 Marine” is a one-of-a-kind diver’s watch, with a matte rubber strap, sapphire crystal with anti-reflective coating and a satin finish ardillon buckle; engraved with the brand name.  The watch is also trimmed with 18k pink gold.

The diving watch was auctioned off for $26,896.00, well over the wished price. Something says the new owner isn’t using it for diving.

The French fashion company was founded by Gabriella “Coco” Chanel, who opened a little shop in Paris on the ground floor of Etienne Balsan’s apartment building, starting the successful fashion empire it is today.

“Only Watch 2011 is the fruit of an excellent collaboration between watch manufactures, partners, media, organizers … but it is first and foremost an outstanding work done by men and women coming from very different horizons who joined their energies to create hope in research on Duchenne muscular dystrophy,” said Luc Pettavino, President of Association Monégasque contre les Myopathies and Founder of Only Watch.

Pettavion’s son Paul suffers from the disease, which is why the charity was started.  All proceeds go to research of Duchenne muscular dystrophy.  The disease is severe genetic form of a neuromuscular disease. It causes muscles in the body to quickly weaken. This is caused by a defective protein gene, the dystrophin.

“Only Watch is a fabulous event. What is also great with Only Watch is that we are all united by human warmth and solidarity,” said Paul Pettavion.

This auction was the last stop of a series of preview exhibitions that were held in Bangkok, Singapore, Hong Kong, Shanghai, Beijing, Tokyo, Los Angeles, New York, Milan, and Geneva.

Other participants included Louis Vuitton, Maurice Lacroix, TAG Heuer, and Zenith; who all brought their own unique watches to help out the cause.