Bvlgari Assioma Mens White Gold Watch AAW48WGL

Bvlgari Assioma Mens White Gold Watch AAW48WGL by Elizabeth Lowry


Although I am not keen on the idea of gold watches for men, I can make an exception for white gold, perhaps because it looks very much like silver. In addition to white gold, this Bulgari Assioma men’s watch includes a white guilloche dial. To those who are not familiar with the term, guilloche is a form of very delicate mechanical engraving, typically reflecting a geometric or architectural pattern. The dial features only two Arabic numerals (12 and 6), while the other hours are indicated by silvery indexes. Further, the pale watch face and 18 karat white gold casing on this 48 mm timepiece are set off beautifully by a black alligator strap. The bezel on this watch is square in shape, softened by curving lines above and below the dial. The section of the casing to the right and left of the dial are textured, but no Bulgari logo appears on this timepiece other than discreetly on the dial itself.

Pros: This watch has a 72 power reserve, which is unusually large. It also boasts a power reserve indicator and will keep track of seconds as well as hours and minutes.

Possible cons: For some consumers, the fact that this watch is mechanical with manual winding may present a problem as it needs frequent attention. However, traditionalists may enjoy engaging with their watch in this manner—and may find it interesting to compare their watch’s performance with that of other models. On the plus side, a mechanical self-winding movement is rarer (and therefore more exclusive) than an automatic movement. Be aware that if a mechanical watch remains unworn (and unwound) for a couple of days, its power will begin to dwindle and will need to be re-started. Again, for mechanical movement enthusiasts, this will not come as an unwelcome surprise, but people who are used to quartz movements may find it frustrating. Further, although leather straps are beautiful, they require attention. They shouldn’t get wet and must be carefully cleaned. Alligator straps are not water-friendly, so if your strap gets dirty you will have to try to clean it without using water. The color of the strap will also fade with excessive exposure to the sun and may become brittle in hot dry climates.

Keep in mind that luxury watches are often considered to be works of art rather than practical time-keepers. For this reason, I would say that the $ 24, 800 price tag on this watch is worth it only for those who appreciate fine workmanship and artistry over pure functionality.

Bvlgari Assioma Womens Watch AAW36D1WL

Bvlgari Assioma Womens Watch AAW36D1WL by Elizabeth Lowry

Diamonds are forever. Diamonds are a girl’s best friend. Or as Mae West once said, “I never worry about diets. The only carrots that interest me are the number you get in a diamond.” It seems as if everyone from Elizabeth Taylor to Dolly Parton has had something to say about diamonds….and we’ve all heard a lot of hype about them, but when it comes to cliches, this Bulgari Assioma women’s watch certainly doesn’t fit the bill. With a sparkling line of diamonds framing a mother-of-pearl dial on the left and right, this timepiece is nothing if not distinctive looking. If you are not too dazzled by the glittering gems, you will see that the bezel on this watch is stamped with the Bulgari logo above and below the dial and includes only no numerals; simply small silver-gold indexes. This timepiece also features a white gold casing and an ardillon buckle. For those not in the know, an ardillon buckle is also referred to as a “thumbnail” buckle—although, when discussing a luxury watch, the French word tends to sound a bit more sophisticated. The truth is that an ardillon or thumbnail buckle is simply a basic buckle that curves in the direction of your wrist as you fasten your watch. An another interesting feature of this watch is the fact that the strap is made of what Bulgari calls “technological satin.” This is basically a synthetic material that looks just like satin but is a lot more durable.

Pros: In my view, the fact that this watch has a quartz movement is a huge plus, as quartz requires little to no maintenance. It is about as reliable as you can get.

Cons: The mother-of-pearl dial may mean that the time is hard to read in bright light, particularly since there is no mention of an anti-reflective treatment on the watch’s crystal. Further, this watch only has a minute and hour hand, meaning that if you like to count seconds, this watch is probably not for you. It is also unlikely that this watch is waterproof, so you will need to remember to remove it before bathing.

This watch seems to be a dress watch, and as such, its manufacturers probably does not expect it to be worn every day. Definitely keep this in mind before you decide whether or not you are prepared to spend the $17,800.

Bvlgari Assioma Mens Watch AAP48BGL

Bvlgari Assioma Mens Watch AAP48BGL by Elizabeth Lowry

This Assioma men’s watch may indeed be attractive to some, but I’ll be honest: I am not a fan of gold watches on men—at least not on men under the age of 65. There seems to be something dated (rather than classic) and outmoded (rather than retro) about a gold man’s watch—even when the gold is more or less limited to the watch’s 48mm casing and folding buckle. However, this is merely a personal preference. To be fair, some men may find this watch appropriate to their needs and consistent with their style.This Assioma creation includes a black dial that is easy to read at a glance. There are Arabic numerals at 12 and 6, and the indexes are clearly marked. Further, a distinguishing feature of the dial on the Bulgari Assioma’s AAP48BGL is its guilloche effect. To those who are not familiar with this term, guilloche is a form of very delicate mechanical engraving, typically reflecting a geometric or architectural pattern. Also, some consumers may appreciate the fact that the bezel on this watch is slimmer and subtler than many Bulgari bezels and forms a square, softened at the corners by a curving gold frame.

Pros: This watch has an impressive power reserve of 72 hours as well as a power reserve indicator.

Cons: A mechanical watch with manual winding needs a great deal of attention as it has to be re-wound and re-set frequently. If this watch is not worn for a couple of days, its power will gradually peter out. Watch enthusiasts and traditionalists may welcome this feature, but others may find it to be cumbersome. For watch connoisseurs, a frequent ritual of winding and setting will not come as a surprise, but people who are used to quartz movements (rather than the more traditional mechanical ones) may find this activity tedious. In short, this watch is made in the old-fashioned way. The old-fashioned way is certainly
respectable, and there is much to be admired about precise traditional workmanship, but contemporary consumers may have more appreciation for a watch that is somewhat more practical.

At $23,600, this is definitely not a watch to risk buying as a gift, unless you are certain you know what the man in question likes. If you are buying this watch for yourself and are aware of the responsibilities that it entails, you may be intrigued by its workmanship.

Bvlgari Assioma Mens Watch AA48C14SLD

This particular Bvlgari Assioma men’s watch has a retro early 1960s era feel to it that is evocative of French New Wave Cinema. In addition to its masculine aspect, this 48 mm automatic timepiece also boasts an attractive anthracite dial. For those not in the know, anthracite is a form of extra-shiny mineral coal. Harder, denser, and more expensive than regular coal, anthracite can be found in charcoal briquettes because it provides a relatively clean burn. Anthracite is a good choice for a watch dial both because of its durability and texture. It also happens to provide an attractive contrast to a black alligator strap. The stainless steel casing on this watch is squarish in shape, which lends to its unique, yet classic appearance. It is easy to picture Jean Paul Belmondo or Jean Seberg wearing the Bvlgari Assioma AA48C14SLD while drinking café au lait in a sidewalk café.

Pros: As stainless steel is so durable, I would consider a stainless steel casing to be a pro. The movement on this watch is mechanical with automatic winding, which means that it doesn’t require too much maintenance in terms of time keeping, but it will probably need to be re-wound every once in a while. Watch connoisseurs may see this feature as a pro, while others will no doubt find re-winding to be tedious.

Possible cons: As far as I am concerned, an alligator strap can often be considered a con. Alligator (as with all leather) is likely to fade unevenly and will grow brittle in hot dry climates. Further, it is not waterproof, which means that you would have to be sure to take it off every time you shower or swim. The watch claims a 42 hour power reserve, which is decent—but other Bulgari models have far larger power reserves of up to 72 hours. Keep in mind also that an automatic movement has its drawbacks as well as its advantages. Although an automatic movement means that a watch’s hands move very smoothly, gliding from one index to the next, consumers find that sometimes the smoothness of that movement detracts from the timepiece’s overall accuracy

At $4000, this is one of Bvlgari’s more reasonably priced watches and it is not available for purchase online, which suggests that it may be one of their less popular models. If you like a watch that’s a little unusual, this one might just be worth the price.

Octo Maserati Watch puts Bulgari in High Gear

You wouldn’t think that pairing up watch manufacturers and car companies like Bulgari and Maserati would make much sense. One product fits in your pocket, the other in your garage. One keeps you on time, the other gets you place in time. Sometimes the collaboration between watchmakers and car manufacturers falls flat, but when it does work out, the result–such as the Octo Maserati Timepiece–can stop you in your tracks.

But in the case of Italian powerhouses Bulgari and Maserati, their cooperation ups the ante and takes their watches to a whole new level with their Octo Maserati watch. Whereas most luxury car and watch combinations add cute, dashboard-themed dials to their timepieces, Bulgari’s collaboration with Maserati has created an entirely different vehicle for watches.

Keeping in mind the sophisticated look and technology of the Calibre GG7800 automatic chronograph movement of Bulgari and pairing it with the high performance ideals of a Maserati, this latest timepiece knocks it out of the ballpark.

With 45-jewel movement and a 38 hour power reserve, this watch’s machinery packs a punch every bit as powerful as a Maserati engine. The Calibre CG780 Haute Horologerie is a top-of-the-line mechanism that keeps the watch accurate to an incredible degree of accuracy.

But the connections to the famous line of luxury cars extend beyond the cutting edge technology. The anti-glare, scratch-proof sapphire crystal dial window is a handy addition to the top-of-the-line model.

The blue-lacquered dial invokes the Maserati grill while the blue calfskin strap will call to mind the luxurious seats within the car. The steel exterior is bold, flashy, and a nice counterpoint to the deep blue of the dial.  The iconic Maserati Trident is etched on the back of the watch case for a complete.

The unique octagonal shape of the dial gives the watch its name, but also mirrors the many functions of the watch. With date, hour, second, tachymeter, and chronometric functions, this watch has at least as many tools as it does sides. A watch with as almost as many facets of its owner, it is certain to take the place of “man’s best friend.”

Both Maserati and Bulgari pride themselves on crafting unique products, so it should come as no surprise that this timepiece has a time limit. The Octo Maserati Timepiece is a limited edition time piece, so you’d better race to the checkout if you want to the proud new owner of a watch that takes first place.