Baselworld 2014 Opens its Massive Halls to Worldwide Guests

Baselworld 2014, Basel, Switzerland, opened its massive halls March 27 filled with the world’s leading luxury watchmakers and jewelry designers, welcoming a host of journalists and visitors from around the world.

Baselworld ceremony was opened by Federal Councillor Ueli Maurer, Christoph Brutschin, Member of the Cantonal Council of Basel-Stadt, and distinguished representatives from the jewelry and watchmaking industry whom welcomed guests to an amazing site of constructed pavilions showcasing some of the most elaborate watches and jewelry designs to grace the halls of Baselworld.

Baselworld has become the world’s largest open forum where industry watchmakers and jewelry designers come to present their latest products and innovations anticipating worldwide market sales and lucrative profit margins. It is also where many independent watchmakers have launched their brand identity and where new hopefuls anticipate gaining recognition and interest in their unique watch creations for an opportunity to launch their brand identity and/or acquire financial backing to launch their brand.

Among the over 1400 exhibitors with pavilions or booths at Baselworld, the Hong Kong Pavilion, organized by HKTDC (Hong Kong Trade Development Council ), has the largest national pavilion at Baselword this year. HKTDC promotes goods and services worldwide having a global network of more than 40 offices, of which 13 are on mainland China. Despite news of declining sales for luxury goods in Asia, the demand for luxury watches increased by +5.7 percent according to a World Watch Report released March 26th. Chinese consumers are highly interested in acquiring luxury watches from brands Omega, Cartier and Rolex, a fact based on data shared by Baidu (China’s leading search engine) of mobile phone searches. The watch models that Chinese consumers performed searches for and are also available for viewing at Baselworld are:

Omega Constellation Pluma

Omega Constellation (depending on model variant)

Omega DeVille

Omega De Ville (depending on model variant)

Cartier Ballon Bleu Tourbillon

Cartier Ballon Bleu Tourbillon

Baselworld runs from March 27 to April 3, 2014 and anticipates a host of celebrities, fashion designers, architects, along with watch collectors and aficionados from around the world to take in the trend of lifestyle watches, jewelry and architected pavilions of the over 30 kilometers of walkways within the great halls of Baselworld.

The 2012 Bulgari Serpenti Sneak Peek

In preparation for the 40th Baselworld Watch and Jewellery Show in March, Italian watchmaker Bulgari has presented an updated model of their popular Serpenti collection. This stunning women’s bracelet doubles as a wristwatch without any fastenings, and slips onto one’s wrist to resemble a flexible snake. The Bulgari Serpenti watches are well-known for being an eye-catching timepiece that combines precious metals, stones, and diamonds in one.


2012 Bulgari Serpenti

The Bulgari website elaborates that, “the figure of the reptile, a symbol of eternal youth and immortality in the mythological bestiary, is an integral and long-established part of the aesthetic universe of the Italian jeweler, and consistently appears in the most striking Bulgari collections.”


The case and watch-face is designed to be the head of the snake, while the body is black or eggshell enamel coiled as the bracelet, and set with diamonds. Produced with 18k pink gold, the watch-face contains sapphire crystals, which are both anti-reflective and scratchproof. Under this sapphire glass, sits black sapphire with thirty-three diamonds, twelve of which are set onto each of the hour marks; the face is also available in white pearl with a mother-of-pearl dial. Additionally, the casing has a polished bezel on both sides with six more diamonds, at 0.6 karats each. Bulgari personalized the movement of this new Serpenti with a Swiss Caliber B031 quartz movement powering the mighty snake.


Each individual “scale” of the Bulgari Serpenti is done in either black or eggshell enamel and is set with diamonds. The snake is designed to coil twice around the wrist in order to display 346 total precious stones (but can also be ordered in single coil). In total, the weight of the diamonds alone is 4.12 karats. Though with all of these diamonds, metals, and twisting parts, it would seem to be a bit cumbersome for a bracelet, Bulgari insists it is quite lightweight and comfortable.


Bulgari’s website has a specific section for the Serpenti collection, reminding the curious watch aficionado of its enchanting and magnificent styling. Bulgari evokes the ancient symbol of the snake as a sign of eternity and healing, while offhandedly mentioning that Elizabeth Taylor wore a similar bracelet in the 1962 classic Cleopatra.

Made in the image of the classic Bulgari Tubogas bracelet, the Serpenti is offered in 5 meters of pink gold for the single wrap, and 10 meters for the double coil. Most Serpenti watches start at $10,000, but those anxious to see this hot new watch coiling up their wrist will have to wait until March for Baselworld.



British GQ’s 2012 Watch Guide Features Bvlgari Watch

Written by: Lisa Pearson

Bvlgari watches are synonymous with elegance and luxurious lifestyles. What started out in 1884 with creating fine jewelry, Bvlgari now has all their bases covered with collections in fragrances, fashion, skincare, watches, accessories, and even hotels and restaurants in Asia. Celebrities can be seen wearing Bvlgari fashion, jewelry and watches in movies and at red carpet appearances. Notably, Robert Downey Jr.’s character Tony Stark in Iron Man was spotted wearing a Bvlgari watch in the film.

The Rome based company stated that each piece created is stringently tested to ensure that that it upholds the Bvlgari tradition of craftsmanship and is perfectly faithful to the sensitivity and intentions of its creator. Their watches combine elegance and sophisticated mechanism and are crafted and tested against the most rigorous Swiss standards which will guarantee a watch made of the highest quality.

Photo of Bvlgari Endurer Chronosprint  All Blacks Special Edition Watch
Bvlgari Endurer Chronosprint All Blacks Special Edition Watch

GQ magazine, formerly known as Gentleman’s Quarterly, is regarded by many to be the male equivalent of Vogue magazine. GQ is a monthly publication that features men’s fashion, style, and culture and is published in 15 other countries aside from the United States.  Annually, the magazine has produces a list of the top gadgets, products, and a Man of the Year. Bvlgari has managed to make the list for a Watch Guide for 2012 without even a month into the new year.

The Endurer Chronosprint All Blacks Special Edition was unveiled in 2011 and caused quite a stir with its departure from traditional Bvlgari style with its all black design, Maori tattoo on the watch face and sportier design. The Bvlgari timepiece design was inspired by and produced in collaboration with the New Zealand All Blacks rugby team.

The New Zealand All Blacks Rugby Team wearing Endurer Chronosprint
The New Zealand All Blacks Rugby Team wearing Endurer Chronosprint

British GQ notes that the Endurer Chronosprint All Blacks Special Edition timepiece is the “watch of the collection;” coated with diamond-like carbon (DLC), a Maori tattoo design, and the case back engraved with the rugby team’s leaf logo. Also noted in the article was that since the brand went under the control of luxury giant LVMH, “a horological shake-up was in the pipeline.”

Regardless of ownership or control of the company, Bvlgari’s Endurer Chronosprint All Blacks Special Edition watch garnered many rave reviews from watch enthusiasts when it debuted at Baselworld 2011, a world famous jewelry and watch trade show in Basel, Switzerland. It will be exciting to see what is in store for the future of luxury goods powerhouse, horological shake-up or not.