Written by Andrew Hilbert
TAG Heuer has long been known to make the finest sports and luxury watches and the honor bestowed upon their Mikrotimer Flying 1000 in Geneva further solidifies their elevated standing in the watch world. What is so stunning about this achievement is that the watch is the first mechanical chronograph ever to display time to one one-thousandth of a second. This technical achievement, along with the watch’s sleek and uniquely beautiful design, were all factors in the watch winning the very coveted, “Best Sport Chronograph” award in the 2011 Grand Prix de l’Horlogerie de Genève.
In ten years, TAG Heuer has won seven Grand Prix de l’Horlogerie de Genève. This confirms that TAG Heuer is elite and unparalleled in its master craft of wonderful timepieces. TAG Heuer’s dedication to beautiful design may hide how technically complex the watches they create are. Do not think for one one-thousandth of a second that their attention to aesthetics means that they pay less attention to their technical mastery and complexity!
The Mikrotimer Flying 1000 is the world’s fastest mechanical chronograph; that is no easy feat and recognition of this accomplishment keeps coming in the form of awards. Just in September, the Mikrotimer Flying 1000 won the prestigious SIAR award for “Best Concept of the Year.” The SIAR award is the most prestigious award for watch making in South America. In November, the Mikrograph 100, which displays and measures one one-hundredth of a second with a central hand, won the Montres and Passion 2011 “Grand Prix du Public” award. The Mikrograph 100 was the technological starting point and foundation for the technology in the Mikrotimer Flying 1000.
The Swiss watch industry’s most prestigious and competitive awards competition is the Grand Prix de l’Horlogerie de Genève. Winning it seven times in the past ten years is unrivaled by any other watch maker. TAG Heuer has previously won in the Sports category two times: in 2006 TAG Heuer won the award for the CARRERA Calibre 360 Rose Gold Limited Edition watch; and in 2008 TAG Heuer won the award for the Grand CARRERA Calibre 36 RS Caliper Concept Chronograph watch.
TAG Heuer has achieved something once thought impossible in the watch making industry. A mechanical watch that measures one one-thousandth of a second was long thought a fool’s dream but TAG Heuer has achieved it and now have created a whole new leap and a paradigm shift in watchmaking.