Philippe Charriol to be at BASELWORLD 2012 for March Show

Philippe Charriol will be present at BASELWORLD 2012, the World Watch and Jewellery Show from March 8 – 15. CHARRIOL will be introducing an extensive selection of their new models, along with the début of a new watch.

For those unfamiliar with CHARRIOL, the brand was founded in 1983 by Philippe Charriol. Philippe, being a lover of the arts, began his first watch collection from his appreciation of the Celtic culture and aptly named it the Celtic Collection. Philippe was a pioneer in the field of gold cable as an ornamental style for his watches. This exclusive technique of combining gold or steel cable became his “signature” and CHARRIOL now owns worldwide rights to this exclusive idea.

To have a hint of the mindset behind a Swiss CHARRIOL luxury watch, Philippe described his brand as a marriage of classicism and modernity together with quality. And with over 3,000 distribution sites world-wide, his brand has certainly found an audience.

Philippe Charriol Watch
Philippe Charriol Celtic III debut at BaselWorld 2011

BaselWorld is a yearly event held in Basel, Switzerland each spring where watch and jewellery companies come together from around the world to network and showcase their new collections to the specialty retail and wholesale market. It offers a glimpse of what the watch stores plan to stock for the coming year. Last year’s show, their 39th, touted over 100,000 visitors and over 1,800 exhibitors. Companies were optimistic for the future and the recovery of the economy when the rise of exports showed an upturn. For 2012, CHARRIOL plans to showcase some new designs of current timepieces, for the show, with fresh colors and materials in line. Popular materials used last year by watchmakers to help keep prices down were ceramic, titanium, carbon fibre, and rubber.

CHARRIOL watches are unique and stylish. The men and women’s collection come in many contemporary designs including:

  • St. Tropez (women only)
  • Celtic
  • Parisii
  • Alexandre
  • Rotonde
  • Celtica

The variety of designs and materials (bracelet, cable motif with gold, silver, or bronze-plate) make choosing a CHARRIOL watch a process of personal tastes.

BaselWorld 2011 was seen as a year of traditional designs and smaller dials. Nothing too outrageous or crazy; the theme seemed to trend towards “less is more.” Perhaps watch companies felt the pulse of the economy and held back. After all, if the most beautiful timepiece ever made won’t sell, it’s not good for business.

It will be interesting to see the theme for the BaselWorld 2012 show. Will watchmakers make any bold moves this year? Only time will tell. But no matter what, CHARRIOL is sure to impress with their legacy of timeless elegance, classic beauty, and endless quality.

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