Looking to discover the current trends among the most renowned watch and jewelry brands in the world? Baselworld 2012, the world’s watch and jewelry show, brings about a unique global atmosphere with a business flair that will feature luxury Swiss watch brand Philippe Charriol.
Philippe Charriol had a momentous and successful comeback to the show last year after the brand’s 25th anniversary. New managing and marketing director Ludovic Lesur, along with multiple brand agents, brought a new angle to the public presence of Charriol with the decision to attend Baselworld.
Last year, Charriol unveiled the Celtic line of watches, a powerful collection that highlighted a new cable-themed motif, the herringbone, along with multiple other jewelry lines. The collections set for this year’s display have not yet been named, said simply to present creative redesigns of traditional watch lines, with one model in particular exhibiting the trademark Charriol cable theme. All of the collections display distinct characteristics from Philippe Charriol’s lifestyle, which is one heavily influenced by love for travel, sports and art. The brand’s artistic director, Coralie Charriol, also plans to reveal her recent jewelry designs, sophisticated creations that again implement the cable symbol.
Philippe Charriol’s inspiration for the original Celtic collection came from his passion for art and history, drawing motivations from the Celtic culture itself. After he used gold or steel cable as a motif for watches and their bracelets in his premier collection, the concept was patented and Charriol has since held the sole rights over it.
Baselworld features some 1800 companies from the watch, jewelry and precious stone industries each spring, attracting over 100,000 guests. The visitors generally hail from wholesale and retail trade sectors, but many are simply connoisseurs of fine jewelry and watches. The exhibition presents a setting like no other, where one can forge personal as well as business contacts while browsing the finest collections in the world.
This year’s Baselworld showcase will run from March 8-15 in Basel, Switzerland. Planning to bring its best once again, the brand will take its former spot on the second floor in Booth 4.1, D07, Hall 4. Travelers new to Basel will find the transportation around the city most favorable, as the Swiss region has an effective and tightly bound public transport network. Train, air, and automobile all can take you quickly to your destination: The international Euro Airport sits a few minutes away from the center of the city, three train stations connect to key cities in Europe, and Baselworld will provide shuttle buses at your convenience.