Philip Stein Expands into Philippine Market

Actress Kim Chiu wears Philip Stein
Filipina actress Kim Chiu for Philip Stein

As luxury watch brand Philip Stein expands into 25 countries, one may be surprised to learn that the largest market for the brand outside of the United States is the island nation of the Philippines.  The owner of the company, Will Stein, paid a visit to the country in 2007 and came back the next year to open the brand’s first global boutique in Pasig City. Filipina actress Kim Chiu has also appeared in several ads for Philip Stein.

Joined by Filipino television personality Kris Aquino, Will Stein endorsed the “Feel It- Project Red Cross” project at the opening of the new store at The Podium. This campaign benefits the Philippine National Red Cross (PNRC) and their blood services program, as Stein has long harbored a desire to give back to the Filipino people. At the event, Stein met with Lucerne Group managing directors Ivan Yao and Emerson Yao, all noting the sizable crowd of the brand’s fans waiting for the boutique’s grand opening. Lucerne Group exclusively distributes Philip Stein watches.

The president of the company then presented a P1 million check for the PNRC to Rosa Rosal, a dedicated PNRC member on the Board of Governors. Rosal gratefully accepted the donation, adding that the generous amount would surely help the foundation buy a platelet incubator. The blood services program has run since 1948 to promote giving safe blood to those in need.

The heads of product management and marketing and sales at Metrobank, Peaches Cuenco and Butch Reyes, also made an appearance at the event. It was announced that cardholders of Metrobank credit would receive zero interest for a year with the purchase of a limited edition Philip Stein “Red” watch. The line of “Red” watches was created solely to benefit the “Feel It” project, with the company donating part of the proceeds to the PNRC. Philip Stein collaborated with Kris Aquino to produce this special “Red” line, creating only 440 models total: 200 in large cases and 200 in small cases, all at the price of P30,000; the remaining 40 watches were sold at the price of P70,000, made in large cases with diamond indexes and with a dial featuring the letter “K”.

Ever since his first visit to the Philippines in 2007, Stein was moved by the country’s poverty level and wanted to take action. It seems that he has since taken significant steps toward his goal. ““We fully support the PNRC in providing quality life-saving services that protect the life and the dignity of everyone,” he said.

"Red" Philip Stein watch
Philip Stein sells limited edition “Red” watches for charity


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