It is no small feat to have the claim to being the most backed Swiss Watch Project on Kickstarter, yet the small, boutique company, LIV, has managed to earn that title twice. Their latest project, the LIV Genesis X1-A (Automatic), was fully funded on Kickstarter within 34 minutes, quickly surpassing the LIV Genesis X1 Chronograph in popularity. Over a quarter of a million dollars has been pledged by more than 550 backers, with over 20 days remaining on Kickstarter.
These numbers come as no surprise, considering the LIV Genesis X1-A (Automatic) boasts the specs and craftsmanship of a Swiss watch, whilst uncompromising the affordable retail price unique to the LIV company. The Brooklyn-based brand successfully created a watch purely with the consumers in mind, allowing for a starting price of $390 on Kickstarter; the only Swiss Automatic watch ever launched on Kickstarter under $500.
The aesthetically beautiful, rugged appearance of the LIV Genesis X1-A, coupled with expert craftsmanship, is apparent through clean design with its’ three-dimensional multi layered construction and high quality anti-reflective sapphire crystal on the front and back. Created for “the man who won’t be told what to do,” with scratch-proof stainless steel casing, IP coating and water resistance up to 100 meters, the watch is unrivaled in its high caliber.
The LIV Genesis X1-A is a pioneer in revolutionizing the expenditure of quality watches. With its quiet emerge onto the commercial stage, it has subtly infiltrated into the scene and within an outstanding 34 minutes of skyrocketing support, ensured that it is not going anywhere.
LIV Watches originally launched the Genesis X1 Swiss Chronograph on Kickstarter, at the end of 2014. The goal of LIV was to bring a Swiss made chronograph under $600 to market. Were they successful? Well, the project was fully funded within 11 hours, and LIV managed to raise almost $200,000 in 4 weeks. The LIV Genesis X1 Swiss Chronograph Kickstarter Project is the most backed Swiss Watch Project to date on Kickstarter.
The watch was created with “The LIV Man” in mind, someone who appreciates fine detail and his own sense of fashion not necessarily dictated by the big brands.
The company came up with their first watch design through a “Design Challenge” that they ran back in 2012, where they recruited and challenged designers to come up with watch designs suited to “The LIV Man” that would be able to retail at under $600. The winning design was the LIV Genesis X1 Watch.
Today, the Brooklyn-based company continues to establish itself as a “small, independent, boutique style brand with quality products.”
The LIV Genesis X1 Swiss Chronograph Features
MovementSwiss Quartz Chronograph LIV Caliber 18
Case316L Stainless Steel (coating depends on exact variation)
Bezel 316L Stainless Steel (coating depends on exact variation)