Written by Lindsey K. Cook
Highlighted on every storefront and remembered in every immortal move that A. Lange & Söhne makes is the philosophical statement of the founder’s great grandson, Walter Lange. “There’s something one should expect not only of a watch, but also of oneself: To never stand still.” This quote is not just a motto, but seems to be truly held at the heart of this company as it never lays stagnant in the face of innovation and evolution.
Every curve of the wall and lighting of the watches speaks to the dedication with which A. Lange & Söhne does everything, not just watch crafting. The sleek style of the new boutique has already elicited acclaim for its evident class and congratulations for the beauty of their bold new move. Full of light and soothing shades, the shop is an ode to the brand’s high standards and immovable standing as a luxury watch company more capable of lasting the test of time than most any other. Perhaps partially honoring the heart behind that achievement is the wall featuring the gleaming words of Walter Lange above the classic styles of timepieces he and his family worked so hard to make legendary. Stylish numbers and the beloved dials so well known to the brand are featured throughout the store’s decor, and one can be sure to only find the best of the best of this brand within these walls.
The opening of this new shop brings this exclusive German watchmaker’s total boutiques to eight around the world, five in Asia alone. In every new move A. Lange & Söhne has shown careful strategy and deliberate judgment in selecting the absolute best locations for their brand to thrive. Singapore’s premier luxury retail mall ION Orchard is the newest host for their classic timepieces and yet another brilliantly calculated choice, exhibiting an understanding of just who holds the most interest in their style.
Wilhelm Schmid, CEO of A. Lange & Söhne tells how proud and delighted the company is with its new move. “Singapore’s reputation as a luxury retail destination is world-renowned. More importantly, the country is famed among the watch industry as one that draws highly knowledgeable and passionate watch enthusiasts to its shores. Naturally, A. Lange & Söhne would be proud to also call Singapore home.” And so they shall, to the joy of their many fans, as they continue in their determination to never stand still.