Last year, IWC Schaffhausen opened new boutiques across the globe, from Zurich to Hong Kong. And now, the Swiss luxury watchmaker is opening a boutique located at Piazza di Spagna 28, Rome.
“Hardly anyone goes to Rome without visiting Piazza di Spagna,” said IWC CEO Georges Kern. “We are delighted to present our mechanical masterpieces as well as the company’s tradition and philosophy in such a historic and prestigious setting.”
The new boutique is located in one of Rome’s most historic palazzi, and measures 40 square meters. The boutique interior is decorated in dark woods, chrome, and leather. These materials were chosen by IWC’s in-house architects to link together the elegant technology and deep heritage for which IWC Schaffhausen is known. The boutique also takes advantage of the natural light filtered in from large store-front windows.
The boutique also features a large screen as it’s window display. The screen will use moving images to illustrate the themed world that accompany the individual watch families.
The Roman boutique will be the first IWC Schaffhausen boutique in Italy, providing Italians with some of the best timepieces in the world.
-Written by Selena DiGiovanni