IWC and Tribeca Film Institute Partner to auction a Unique Portuguese Automatic Edition Timepiece

 Written by Chaz Nash

IWC and Tribeca Film Institute have partnered to auction a unique Portuguese Automatic Edition watch, a perfectly timed tribute and countdown for the Tribeca Film Festival in New York.

The red carpet commendable one-of-a-kind Portuguese Automatic Edition proceeds, fetched at auction, will benefit the efforts and storytelling projects of the prestigious film institute as well as aspiring local talent in the film industry.

IWC is proud to partner and support the film making efforts of the Tribeca Film Institute. IWC correlates film and time as essential elements that work harmoniously behind the scenes to provide an amazing time honored deliverable in the form of film. What better way to celebrate the upcoming Tribeca Film Festival than to debut a star studded “Unique Piece” specially designed to articulate the profound visual arts of the film industry.


Portuguese Automatic Edition (Ref. IW500127) makes it star studded debut with a 42.3 mm diameter platinum case (a rarity for the Portuguese Collection) complemented by a slate-colored dial. Notable are both of its bordeaux-colored sub-dials, said to be iconic of Hollywood glamour and red carpets. The sub-dials contrasts harmoniously with the slated-colored dial displaying seconds at 9 o’clock and power reserve at 3 o’clock.  It further accentuates it award winning presentation with hands, numeral and hour appliqués in red gold, along with a rotor with 18-carat gold medallion bearing the Tribeca Film Festival logo and the engraving “EDITION 2013 – UNIQUE PIECE”.



Portuguese Automatic Edition most stellar performance is its IWC manufactured mechanical 50000-caliber movement, which was specially designed for the watch to mark the start of the new millennium. The award winning performance movement of Portuguese Automatic Edition is protected by a sapphire crystal as is the exhibition case-back.

Portuguese Automatic Edition is scheduled to make its red carpet auction debut on April 10th at the Antiquorum on Madison Avenue in New York. Anyone interested in placing a bid on this unique timepiece may register to participate in the auction up until April 9th at

Portuguese Automatic Edition is awaiting an opportunity to exhibit its time stellar performance for a generous philanthropist whose winning bid will not only claim an incredible timepiece, but support the amazing storytelling art and film productions of the Tribeca Film Institute.

The Tribeca Film Festival is scheduled to commence April 17-28 in New York.

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