Written by: Lisa Pearson
E.B.E.L. or Ebel, which stands for Eugene Blum et Levy in honor of the founders of the company, Swiss watchmaker Eugene Levy and his wife Alice Levy. The luxury watch company has long referred to themselves as the “Architects of Time.” From their early beginnings in 1911 in La Chaux-de-Fonds, Neuchâtel, Switzerland; Ebel has been creating elegant and classic timepieces with their extensive link to the world of architecture and design. Ebel created and released their first timepiece in 1912. In 1935, they became the first Swiss watchmaker to introduce the Western Electric precision and quality control standards. They became most famous for their 1911 line of sports watches that debuted in 1986.
Regarding their rich history, the Ebel website states, “At the heart of EBEL watches beat an incredible artistic signature. One that shares with the finest architects a tireless quest for absolute beauty and perfection; one that honours know-how and talent…the EBEL brand has built its reputation upon cardinal values uniting classical elegance and sculptural designs with a passion for fine workmanship and watchmaking mastery. Faithfully preserved and yet constantly reinterpreted, these values are the fingerprint of the Architects of Time.”
Ebel has created timeless pieces which attract watch connoisseurs as well as everyday watch snobs alike. They set themselves apart from competitors by creating quality and premium pieces that are at a lower price point than other luxury watchmakers.
Ebel exudes class, elegance, and above all, they are philanthropic. In March 2011, the people of Fukushima, Japan as well as other nearby cities endured a horrible earthquake and tsunami. Many people lost their loved ones, homes, farms, cars, pets, and many other important things in their lives. Many people were also in danger of exposure to radiation as the Fukushima power plant was affected by the earthquake.
While many non-profit groups as well as celebrities as well as people from all over the world reached out to help the citizens of Japan, Ebel also stepped in to help.
In December 2011, Ebel released a short but touching video on their website titled Ebel Seasons Greetings for 2012 that simply yet powerfully says:
“In the Spirit of the Season, Ebel has chosen to share its wishes and support with a people touched by deep tragedy in 2011.Ebel is sending the nation of Japan a holiday gift to help fund the work of reconstruction. To you, our cherished friends, colleagues and customers, we offer our very best wishes for a peaceful 2012.”
Eloquently and humbly stated, Ebel shares their wishes for a peaceful 2012 for the world. Ebel, who has long made a name for themselves with their creative and quality timepieces will undoubtedly continue the legacy of Eugene Blum and Alice Levy.