Luxury watchmaker Tissot has a long history of producing fine timepieces. The brand has been an industry leader and the partnerships the company has formed with it’s brand ambassadors is no exception. As the official timekeeper of NASCAR, it makes sense that one of Tissot’s sponsored people is Danica Patrick, the most successful woman in the history of American auto racing.
Tissot is a luxury Swiss watchmaker that was founded in 1853. The company produced the first mass-produced pocket watch in 1853. Other firsts for the brand include the first watches made out of plastic, stone, mother of pearl, and wood. Tissot is the official timekeeper of organizations such as the Chinese Basketball Association, the Australian Football League, and NASCAR.
Danica Patrick’s racing career began in 1992 as a 10 year old go-kart racer. At 16, Patrick moved to England and began racing in British national series events. On May 25 2005, after a return to the United States, Patrick became the fourth woman to compete in the Indianapolis 500. She also became the first woman to lead the race. In 2009, Patrick finished third at the Indianapolis 500, the highest finish ever for a woman at that race. She currently races within the NASCAR Nationwide Series.
The partnership between Tissot and Patrick is a long one. In addition to Patrick being a brand ambassador, Tissot has also been a sponsor in her career, serving as the primary sponsor on Patrick’s No. 7 Car in the 2011 NASCAR Nationwide Series. The PRC 200 (Danica Patrick 2011) is the watch associated with Tissot and Patrick.
Tissot has a relationship with auto racing as well as having a reputation for being an innovative watchmaker. Because of this, it makes perfect sense in choosing Danica Patrick as one of it’s brand ambassadors. Patrick is an innovator in the field of auto racing, forging a new path in a sport that has traditionally been dominated by men.