Baselworld 2014, Basel, Switzerland, opened its massive halls March 27 filled with the world’s leading luxury watchmakers and jewelry designers, welcoming a host of journalists and visitors from around the world.
Baselworld ceremony was opened by Federal Councillor Ueli Maurer, Christoph Brutschin, Member of the Cantonal Council of Basel-Stadt, and distinguished representatives from the jewelry and watchmaking industry whom welcomed guests to an amazing site of constructed pavilions showcasing some of the most elaborate watches and jewelry designs to grace the halls of Baselworld.
Baselworld has become the world’s largest open forum where industry watchmakers and jewelry designers come to present their latest products and innovations anticipating worldwide market sales and lucrative profit margins. It is also where many independent watchmakers have launched their brand identity and where new hopefuls anticipate gaining recognition and interest in their unique watch creations for an opportunity to launch their brand identity and/or acquire financial backing to launch their brand.
Among the over 1400 exhibitors with pavilions or booths at Baselworld, the Hong Kong Pavilion, organized by HKTDC (Hong Kong Trade Development Council ), has the largest national pavilion at Baselword this year. HKTDC promotes goods and services worldwide having a global network of more than 40 offices, of which 13 are on mainland China. Despite news of declining sales for luxury goods in Asia, the demand for luxury watches increased by +5.7 percent according to a World Watch Report released March 26th. Chinese consumers are highly interested in acquiring luxury watches from brands Omega, Cartier and Rolex, a fact based on data shared by Baidu (China’s leading search engine) of mobile phone searches. The watch models that Chinese consumers performed searches for and are also available for viewing at Baselworld are:
Omega Constellation (depending on model variant)
Omega De Ville (depending on model variant)
Cartier Ballon Bleu Tourbillon
Baselworld runs from March 27 to April 3, 2014 and anticipates a host of celebrities, fashion designers, architects, along with watch collectors and aficionados from around the world to take in the trend of lifestyle watches, jewelry and architected pavilions of the over 30 kilometers of walkways within the great halls of Baselworld.