On Jan. 30, Audemars Piguet ambassador and Serbian tennis champion Novak Djokovic defeated Rafael Nadal to win the 2012 Australian Open, Djokovic’s fifth Grand Slam tournament win in five years.
This year’s Australian Open began on Jan. 16 in Melbourne. Djokovic was faced with defending his 2011 title against previous champions Roger Federer and Rafael Nadal, among others. The final match between Nadal and Djokovic ran almost six hours long, the longest Grand Slam finals match ever. After the ordeal of strength and endurance, Djokovic triumphed by winning three of five sets to become the 2012 Australian Open champion. Following the match, Djokovic stated, “Under the circumstances, it was definitely the greatest match I’ve ever played.” The win cemented Dkokovic’s exceptional record with three consecutive Grand Slam titles.
Novak Djokovic was named as a brand ambassador for Audemars Piguet on the opening day of the 2011 US Open, which Novak went on to win against the 2010 champion, Rafael Nadal. Djokovic has appeared in seven Grand Slam tournament finals from 2007 to 2012. By winning five of these seven and repeatedly defeating reigning champions Roger Federer and Rafael Nadal, Djokovic has established himself as a premier player in contemporary tennis. Of the partnership, the Swiss watchmaker says, “Above and beyond his undeniable tennis playing abilities, Audemars Piguet appreciates the generosity and altruism demonstrated by Djokovic, who is involved in a number of charitable endeavors.” Djokovic, in turn, praises Audemars Piguet for their “fine watchmaking”, saying “I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet.”
Djokovic wears the distinctive Audemars Piguet Royal Oak Offshore Diver watch. The Royal Oak Offshore Diver features bidirectional automatic winding, glareproof sapphire crystal, 300 meter water resistance, Royal Oak hands and white gold hour-markers. The Audemars Piguet Royal Oak collection is worn by many prominent celebrities including Justin Timberlake and Jay-Z.
On Feb. 7, Djokovic was named the Laureus World Sports Sportsman of 2012 for his significant achievements in the sport of tennis in 2011. The award was presented alongside Laureus World Sportswoman of 2012 Vivian Cheruiyot of Kenya for distance running and Laureus Best Team of 2012 FC Barcelona.
To match their long history of horological accomplishment, Audemars Piguet’s brand ambassadors reflect their competitive spirit and commitment to excellence. While Novak Djokovic is the most recent addition to the Audemars Piguet team, Leonel Messi of FC Barcelona, Svetlana Zakharova of the Bolshoi Ballet and the Teatro alla Scala and LeBron James of the Miami Heat also sport Audemars Piguet watches.