Panerai Watches Are Quality Timepieces

Discover Panerai watches.  You’ll be glad you did.  If you are a watch enthusiast or just have an appreciation for true mechanical engineering…you’re going to love Panerai.  The company has made high quality precision instruments for professional use, for decades.  They bring all that innovation to their watchmaking.  Panerai watch movements are exceptional and compare to none.  One of the watches from their Contemporary line is the Luminor Chrono Daylight 44MM.  This men’s watch by Panerai is full of style, as well as smarts.  The Chrono Daylight is all Swiss made quality, it is a true, certified Chronometer and is powered by Panerai’s automatic mechanical movement.  It has a 42 hour power reserve, a devise for anti shock, and 32 jewels.  The case is a large 44mm size, and is crafted from stainless-steel in a brushed finish.  The bezel is also in that brushed stainless-steel finish, and the crystal is an anti-reflective sapphire, with a clear backing.  This Panerai watch is water resistant to 100 meters.  All that is good stuff, and I have great respect for the craftsmen at Panerai, but what caught my attention is the style of this men’s watch.  Panerai put all that precision excellence is such a handsome package.  This Panerai watch is made in a deep teal blue.  The face and alligator leather strap match perfectly, and are in harmony with the brushed steel accents.  Panerai watches are exceptional, but in this case…the color sold me!

Late last year, Officine Panerai, maker of the fine Italian Panerai watches, announced that it would be opening 5 new boutiques in just as locations.  People located in the international shopping capitals of Doha (Qatar), Beruit (Lebanon), Riyadh (Saudi Arabia), Geneva (Switzerland), and Macao (China) can now experience a full immersion into Panerai culture.

With 11 boutiques already located in places such as Beverly Hills and Dubai, these new boutiques allow Panerai to make distribution more targeted and exclusive and offer a larger selection of products to customers worldwide.  Each boutique is made to evoke the sea, with the arcitechture, furnishings, materials, and colors all working to create a harmonious vision of the ocean.  The watch collections themselves are housed in settings of teak and steel, with portholes serving as the viewing windows and furnishings imitating waves or yatch hulls.

The locations of the boutiques represent a mix of ambitious and safe marketing.  The locations in the Middle East and China tap into rapidly growing consumer markets, while the Geneva location roots Panerai in the ancient horological culture of the Swiss.  CEO Angelo Bonati states that the new boutiques are part of an initiative to solidify and continue the legend of the historical Florentine brand.

If you’re into “all things Italian”, then you may dream about driving your Ferrari along the Amalfi Coast, sipping a 2003 Pio Cesare l’Altro Chardonnay with your “amante” and wearing a Panerai watch. Believe me, you are not alone, and while your dream of driving a Ferrari may be out of reach, you might still be able to afford to buy the wine. I’m not so sure about the watch. Paneria watches’ recently released “Mare Nostrum” edition timepiece is their tribute to the original edition from the 1940’s, and it is the second time the company has rereleased this popular model. The original 1940’s edition was limited to three watches, so it is hard to find a picture to back this up, but Panerai claims the latest version is true to the original.

The original Mare Nostrum, designed for deck officers in 1943, never made it past the prototype stage because the Officine Panerai had to stop production during the war, so its rerelease is even more notable today. This time, 99 pieces will be made, and each of these 52mm diameter watches will be priced at $36,000. Before you let the price of a Panerai watches stop you, remember that these Italian watches are known for retaining their value over time. Why not recreate the chic elegance of 1940’s Italy?