Ferrari chose to end their relationship with their previous partner, Panerai, in the hopes that the Movado Group will reach a wider audience with their more affordable luxury watches. Ferrari intends for the Scuderia Ferrari watch line to be more accessible by the general public which Movado should be able to help accommodate. Movado will use their wholesale distribution outlets to market the watches globally, as well as Ferrari stores and the Ferrari online store. The watches will also peak at $2,000 which is a dramatic decrease from the prior watch line.

Chief Executive and Chairman, Efraim Grinberg, of Movado Group, Inc. announced that the “Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration” to their design group. The watch collection is expected to include captivating, recognizable designs combined with the high quality expertise and skill that is part of Movado’s reputation. Grinberg stated that Movado “looks forward to collaborating with them to design an innovation collection and to satisfy the requests of Ferrari enthusiasts” all around the globe.

Movado has a history of partnering with well-known brands to create elegant and stylish watches. Founded in 1881, the Swiss company has formed a solid reputation as one of the world’s leading watchmakers and has earned 200 international awards for their watch design and time technology. Brands such as Tommy Hilfiger, Coach, ESQ, Lacoste, Ebel and Hugo Boss have learned that a partnership with Movado Group is a sure and successful method of broadening their accessory line.

What should fans expect? The new watch line will, no doubt, be of expert craftsmanship and innovative technology with an elegant design and distinction. With the inspiration of cars that reek of speed, grace and beauty, the partnership of Movado and Ferrari is sure to produce outstanding timepieces that will have fans eagerly waiting the unveiling next year.

When should we expect to see the new Movado-Scuderia Ferrari watch line? It was announced that the collection will be ready for launch at the 2013 Annual Watch & Jewelry Fair which is held in Basel, Switzerland in March of every year. The wait is sure to keep watch aficionados counting the days.

Chris Benz wearing teal Movado Bold at Fashion Night's Out

Chris Benz is an award-winning fashion designer featured in many magazines and online publications. Movado has created iconic Swiss luxury watches for the sophisticated timepiece lover for over 130 years. Thus, it was only natural that the two giants in their respective fields collaborated to unveil the limited edition Movado Bold watches by Chris Benz.

Educated at the renowned Parsons New School for Design, Benz’s career took off when he received CFDA’s Emerging Talent and Award Scholarship. He went on to become an official member of the CFDA years later after creating his own fashion line. He has made multiple appearances on television, partnered with eyewear companies, and his clothing designs are often featured in top fashion magazines such as Vogue, Glamour and Elle. His signature bold use of color ironically reflects the exact name of the collection he helped design for Movado.

Movado’s interpretation of Nathan Horwitt’s Museum Watch design acts as the face for the brand. Horwitt’s original watch was the first wristwatch showcased at the Museum of Modern Art (MoMA). Movado reproduced the Museum design with a solitary golden dot on the face of the timepiece, symbolizing the position of the sun at noon and the hands as earth’s movement.

Benz reinterprets the Museum style in his own distinct flair for the Bold collection, producing five bright designs in limited editions: 150 of black watches, 100 each of magenta/white, camel/white, blue/mustard, and only 50 of the teal models, with each piece going at the price of $550. Each watch case is sized at 42 mm, water resistant to 30 meters, and operates by Swiss movement. The main attraction of these watches is the drip-dot dial, or Benz’s approach to the Museum dot. Lively color combinations  for the dot and the watch background literally ooze Benz’s edginess, accented by his signature tie-dye smoke print silk straps. K1 crystals and the TR90 stainless steel cases put a finishing touch on these painterly pieces.

Benz effortlessly combines self-expression with Movado’s timeless elegance in his latest additions to the Movado Artists’ Series, joining the ranks of famed luminaries such as Andy Warhol, Romero Britto, and Andy Scharf. “We could not be more thrilled with the final watch designs and Chris’s dynamic reinterpretation of the Museum dot,” CEO and Chairman of Movado Group Efraim Grinberg said.

Black and grey Movado Bold with smoke silk strap

World of Movado

If Movado means always in motion, then Friday (March 2) earnings announcement certainly reflected that its name is right on the money. Its reported projected earnings per share of 239.3 percent placed it above apparel, accessories and luxury industry moguls Joe’s Jean and Kenneth Cole Productions. Movado is undoubtedly grinning from ear to ear waving its financial flag proudly.

Movado’s revamped watch designs may be an indicator of its sudden financial windfall. Movado has introduced new materials, reintroduced a historical design, and added elegant finishes to their women novelties. These watches are modern and have a hint of art deco skillfully designed in some of the timepieces.

Amorosa exhibits the classic Museum® dial, is available in two-tone or gold-plated stainless steel and is sizeable. The dual bangle design is open and resembles an art deco piece and is available in six styles. It is absolutely beautiful.

Bela is to simply state, slender. It is in the contemporary family of style, with a round traditional Museum® dial, stainless steel bangle bracelet and it is available in three styles. There is even a timepiece with a pink soleil dial – lovely.

Belamoda is a polished open circle link bracelet design. It is distinctive with diamond accents and it too exhibits the round traditional Museum® dial. It has refinement and elegance displayed all over it.

Red Label is Movado’s fine mechanical watch design. It is powered by Swiss automatic movements, with having the iconic Museum® dial with a modified retro date dial from it 1930’s timepiece. It is definitely a masculine watch.

Movado Master boasts Bauhaus-inspired design. It sports an over sized case with grey matte dial. It has a gear-edge bezel. It has a Swiss automatic movement, and there is a chronograph model available. It also has black PVD finished stainless steel case with a black rubber strap. It is engineered strong.

Concerto is certainly Movado’s most luxurious and contemporary women’s timepiece (also available in men’s). It is available in a two-tone stainless steel bracelet, but what makes it truly stunning is the mother of pearl dial surrounded by a diamonds, oh la, la. The ever so beautiful celebrity Kerry Washington is a brand ambassador for this particular timepiece.

These are just a few of the Movado designs have been inspiring its profits.

Fashion designer Chris Benz made a personal appearance at the boutique to unveil his newly designed watches for the Limited Edition Movado Bold collection, as part of the Artists’ Series. Student artists from the School of Visual Arts in New York City added their touch to the elegant evening as they created “live” in-store paintings. The aspiring artists were told to develop a concept in their original works of art that explored the passage of time.

“I am so honored to be in the respected group of artists and designers who have collaborated with Movado,” said Benz. “There has been such a rich history, it’s almost unbelievable – from Andy Warhol and James Rosenquist to Romero Britto and Kenny Scharf, all have maintained the integrity of the Movado aesthetic without sacrificing their own unique vision. Movado is based in the keystones of art, culture, and functionality, all of which are fundamental to my own collection.”

The Movado Bold collection features a modern, chic style that comes in a variety of designs, colors and textures, composite/stainless steel or matte aluminum cases, leather or silicone straps, K1 crystals and Swiss quartz movements.

The luxury watchmaker has had a long history of innovation and design associated with the arts, supporting New York City Ballet, the John F. Kennedy Center for the Performing Arts, the Miami International Film Festival, Jazz at the Lincoln Center and more.

The Movado Artists’ Series also represents special edition watches that commemorate the work of legendary artists, including Andy Warhol, Kenny Scharf, Max Bill, Yaacov Agam and Romero Britto.

Movado "Elapse, Eclipse, Ellipse" wristwatch by James Rosenquist

The Movado “Elapse, Eclipse, Ellipse” by American artist James Rosenquist, for instance, was a limited edition triple time zone wristwatch that portrayed three faces merged together with different abstract designs and colored hands.

Movado timepieces are featured in more than 20 museums around the world.

“Movado’s commitment to the arts and the artistic community is integral to our brand identity and corporate culture,” said Chief Marketing Officer Mary Leach of Movado Group, Inc. “We are so proud to partner with Chris Benz and the School of Visual Arts this evening to celebrate artistic achievements past, present and future and to support these young and talented artists through this unique and exciting initiative.”

A few gorgeous Movado watches

Movado’s history is rich in innovation and design. In 1925, they created the Movado Pocket Watch. In 1926, they launched a unique pillow-shaped watch that automatically wound when the case was slid open. The year 1930 led to the Movado Digital Watch which displayed both hours and minutes. And then in 1946, Movado debuted the self-winding Calendomatic wrist watch featuring the month and day. Movado watches began their signature “iconic dot dial” in 1947 with their world renowned Movado Museum Watch. And since then, the Movado design has just kept expanding. The many beautiful “Collections” of today have a wide array of dazzling designs. To name just a few:

• Amorosa
• Bold
• Luno Sport
• Movado Master
• Red Label
• Sapphire
• Series 800
• Serio
• Vizio
• Bracer
• Chronicle
• Sport Classic

With bangles, polished bracelets, chronographs, leather straps and brushed metal chain links, the list goes on and on. There is definitely a watch for everyone!

If you’re looking for confirmation that Movado is top-notch in technology and design, then check out some of the popular magazines such as Marie Claire, Self, Bloomberg Businessweek, InStyle, and GQ. Their stylish designs have celebrities such as Jaden Smith, John Stamos and Blair Underwood showing off their own Movado watches. Movado also has Ambassadors the likes of Derek Jeter, Amanda Seyfried and Wynton Marsalis.

Like color in your watches? Be sure to browse through the “Museum Color Dials” which was introduced in 2007 with a sophisticated new color palette. Also in 2010, the Movado BOLD was launched. It is energized by color with bright accents and high-intensity hues.

So, as you can see, there are many reasons you would want to own a Movado watch. Let’s look at the top 5 reasons:

1. Accuracy
2. Beauty
3. Stylish
4. Classic
5. Wide selection

Movado is a modern classic watch. It is a watch steeped in history and yet able to expand to meet the expectations of today’s world. Movado has style, class, beauty, craftsmanship, and integrity. If you’re looking for a watch that you can trust and admire, there is a Movado waiting out there just for you!

The extensive list of celebs who are spotted sporting Movado watches begins, most recently, with Access Hollywood’s Billy Bush. He flaunted his BOLD chronograph Movado watch on the air this past May as a salute to the company’s success in watch-making.

Billy Bush of Access Hollywood.

The BOLD Collection, released in 2011, features a 42mm watch with a stainless steel case and an indigo blue sheen dial. It has a sophisticated black leather strap, and a built-in Swiss quartz movement.

Movado BOLD.

Jayden Smith and Chris Benz were also spotted wearing Movado BOLD watches in this past year. The stylish teen sported his own BOLD watch at the Los Angeles premier of Justin Bieber’s, Never Say Never movie.

The Smith family at a premier in LA's Nokia Theater.

The always hilarious Joel McHale is also a known supporter of Movado. He wore the Movado Master, of Movado’s Master Collection, on his E! network show, The Soup, in July 2010. “The meticulously engineered and masterfully refined” Movado Master is both classy and avant-garde. Its porous strap gives it a comfortable feel, while its case design gives the watch an industrial look. It’s a fine piece of jewelry, and, of course, great for telling time.

Joel McHale wears the Movado Master.

Movado’s men’s watches are clearly a favorite among celebrities; however their women’s collections are equally praiseworthy. Award-winning actress Kerry Washington was spotted sporting two different Movado watches on separate occasions. She wore the diamond set Movado Fe Sta at the CDFA Fashion Awards, and the gorgeous Movado Bela at the Hollywood Foreign Press Association Installation Luncheon.

Kerry Washington wearing the Movado Bela.

Movado's Bela watch.

The “fashionably slender” Movado Bela epitomizes feminine elegance. Its slim strap is made of shiny stainless steel, and its case is available with shimmering diamond accents. The bangle watch also features removable back links for a customized fit.

So if Movado can conquer masculine and feminine styles, who says they can’t do sporty?

They certainly have done so in their Series 800 Collection. This limited edition series was welcomed by Derek Jeter at a luncheon in NYC. Jeter’s watch, called the Derek Jeter Automatic Chronograph is a sporty steel quartz and automatic watch. It has luminescent details and a flashy appeal.

Derek Jeter at the Four Seasons Hotel.

Movado has a diverse audience, and an even more diverse range of watch-types.

Who knows who will be wearing Movado next.

On July 9th 2011, Derek Jeter was ecstatic when he made his 3000th hit, he is only the 28th player in ‘Baseball History’ to achieve this milestone and the first for his teams franchise “The New York Yankees.” The Movado Group decided to honor the occasion by creating the “Bold” to honor Derek who also happens to be their ‘Brand Ambassador.’ This beautiful ‘Special Edition Chronograph’ features an Indigo blue face with Derek’s jersey number, “2″ boldly imprinted on it. The Movado Group also announced that ‘only 300′ of this “Special Edition Bold Chronograph” would be made and $100 of every sale would be donated to Derek Jeter’s “Turn 2 Foundation” which helps children attain educational goals and encourages healthy lifestyles.

The 'Bold' Special Limited Commemorative Edition

The Movado Group hosted a ‘Turn 2 Foundation’ special event on December 12th at the ‘Alvin Ailey American Dance Theater’ for “Jeter’s Leaders” the foundations premiere leadership program. During the event Derek Jeter stated, “Teaming up with the Movado Group to provide the students with such an outstanding experience through exposure to arts and culture is a tremendous opportunity for us, we are excited that we can partner with such a world class organization that supports our passion and commitment to excellence.”

Backstage after an Alvin Ailey American Dance Theater performance at New York City Center, December 6, 2011. (PRNewsFoto/Movado Group Inc.)

The Movado Group is a brand that has been closely associated with the performing arts and has achieved a 130 year history with design and innovation. Movado has also supported the Miami International Film Festival, The John F. Kennedy Center for the Performing Arts, The Joffrey Ballet and Cooper Hewitt National Design Museum. It is also worth noting, in addition to their name brand line, the Movado Group also designs, manufactures and distributes Ebel, Concord, Hugo Boss, Coach, Lacoste, Juicy Couture and Tommy Hilfiger watches worldwide. This innovative company continues not only in the pursuit of quality,  it also strives for excellence which is apparent throughout all the name brands it currently owns. The Movado Group should also be commended for its support of organizations that are focused on the enrichment of underprivileged individuals and are committed to education.

Movado Men's Museum Classic, symbolic of Movado's enduring union with fine art and artists.

On December 6, Movado watches and Derek Jeter’s Turn 2 Foundation hosted a special event at the Alvin Ailey Dance Theater in New York. The event provided Jeter’s youth leadership development program, “Jeter’s Leaders,” with the opportunity to appreciate first hand the magic and inspiration of modern dance via presentations from the Co-Director of Ailey Arts in Education Programs Nasha Thomas-Schmitt and Artistic Director Robert Battle. The theme of the presentations was the critical importance of arts in the development of culture and society, something Movado strives to emphasize through its sponsorships of numerous fine arts programs, and the enlistment of iconic ambassadors such as Wynton Marsalis, Mikhail Baryshnikov and Derek Jeter.

“Teaming up with Movado to provide the students with such an outstanding experience through exposure to arts and culture is a tremendous opportunity for us,” Jeter said. “We are excited that we can partner with such a world-class organization – one that supports our passion, our commitment to excellence and serves to enrich the educational experience of our students.” Jeter’s Turn 2 Foundation initiates programs with the purpose of steering young people away from high risk behavior and towards healthy and productive endeavors.

The presentations were followed by original dance programs, after which the students were taken back stage to meet the dancers. “I’m very proud of Ailey’s legacy of inspiration and seeing our artistry enrich the development of high school students mentored by the Turn 2 Foundation, thanks to both Derek Jeter and Movado,” said Battle. “I know firsthand the impact an experience like this can have on young people.”

Derek Jeter, Movado ambassador and founder of Turn 2 Foundation

Movado’s Chief Marketing officer for The Movado Group Mary Leach agrees that the benefits of exposure to the fine arts at a young age is incalculable, and Movado is more than happy to be a catalyst for that endeavor. “We are thrilled to provide the students with the opportunity to learn more about the performing arts through the legendary Alvin Ailey Dance Company,” she said. “In the spirit of Movado’s continual commitment to support the cultural arts, Movado was proud to partner with Turn 2 in support the Foundation’s educational initiatives.”

In addition to manufacturing exceptional timepieces for more than a century, Movado has a proud tradition of supporting artistic programs around the nation, including Lincoln Center for the Performing Arts, New York City Ballet, Miami City Ballet, The Joffrey Ballet and Jazz at Lincoln Center, among others. Movado continues into the 21st century with a promise to continually recognize the achievements and the importance of the artistic community.

Movado Men's Folio

It’s true that Movado watches are reasonably priced, but when you find one on sale, you are in for a special treat.  Movado produces only Swiss made watches, their timepieces are accurate and reliable, and with a few exceptions, they have always been affordable.  The Movado Folio Men’s watch is a fine men’s timepiece.  It is run by a Swill Quartz movement, and will keep time, precisely.  I recently found the Folio Men’s watch selling for under $300.00.  This is a great deal, for a fantastic men’s watch.  If you don’t know very much about Movado, I only need to let you in on one thing…they make quality watches.  They are as dedicated to their craft today, as they have been for the past 150 years, maybe even more so.  They offer fantastic service before and after the sale, and you can expect their products to last.

The Folio offers a Museum dial, which is covered by a scratch resistant sapphire crystal.  It has a stainless-steel case and a screw down case backing.  It is water resistant to 99 feet and is made in Switzerland.  A Movado watch is a smart investment, and no better time to buy, than during a sale.

Movado's Series 800 Datron, Daring New Design

This seems to be a time of re-invention for Movado.  The Swiss watch maker is re-vamping their signature style, and sparking new interest in the brand.  Their designs are getting bolder, and their functionality is becoming more complex.  In short, Movado is updating their collections to include something for everyone.  Certainly, Movado’s minimalistic styling will never go out of date, but it’s refreshing to see that they have added to this iconic look, with some innovative creations, as well.  Take the Movado men’s Series 800 watches…they are a line of exceptional chronographs, presented in boldly unique fashion for this watch maker.  The Series 800 Datron Automatic chronograph is a high performance watch.  This model features a steel dial, with three black chronographic sub dials.  The arms are sleek and modern in shape, and the Movado Series 800 name is displayed, instead of the signature “dot”.  The applied markers are in steel, as well as the case.  The steel case and bezel are highly polished, and paired with a polished stainless-steel bracelet.  This Movado men’s watch is a prime example of the changes taking place at the design house of this famous watch maker.  The Series 800 Datron Automatic Chronograph is stylish and sophisticated!