Jaeger-LeCoultre is getting hip. Around since 1833 the luxury watchmaker started off inventing and producing highly precise movements and before the company began to produce its own watches, they made movements for Cartier and Patek Philippe.

Jaeger has always been different and now they’ve joined the hip scene of applications for the popular iPhones but they’re doing it their own way. On Jaeger-LeCoultre’s website it’s described as: “Driven by the passion for horological technologies and faithful to its avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school.”

A school? We all know that you can take online courses but what can you learn through an iPhone app? Well, Jaeger is taking its expertise in and knowledge of watchmaking and giving you a behind-the-scenes look at how they do it.

Those that download the new application will be able to explore how watches are made, including access to dictionary of horology, which is “the art or science of measuring time”, and six watch initiation classes. Some of these classes focus specifically on Jaeger’s top watch models, including the Reverso Squadra, which has been frequently seen on the wrist of Eva Mendes. In these classes you can actually practice techniques like assembling a chronograph mechanism, decorating and jewelling a movement and polishing, engraving and gem-setting the case.

One class is offered every two weeks. If you pay attention and do well, at the end of the class a draw of all participants will take place and one winner is selected. The winner will be offered a guided tour of Jaeger-Lecoultre’s manufacture located in the Vallée de Joux, Switzerland!

Piaget and Breitling are other luxury watch brands that have come out with their own applications for iPhones.

Who could ever forget the words to “Eye of the Tiger?” Watching Sylvester Stallone in “Rocky III” and his many “Rambo” films, he became a hero to all of us who grew up in the 80’s. He was brave, fought hard and because he was the good guy, always won at the very end. Well, Stallone still hasn’t stopped fighting and making movies.

Stallone, a big fan of luxury men’s watches like Panerai, has quite the personal collection and always sports a cool watch in all of his films. In many “Rambo” flicks, he wore a Panerai, the extra large faced Italian watches. Rambo’s Panerai is a PVD Luminor Marina Militare.

Panerai has even made a special watch just for Stallone, called the “Slytech” that has the actor’s name autographed on the back.

The relationship between actors, movies and luxury watches has always been something big in Hollywood. It’s a great way for a watch to literally get “face time”, while becomming identified with a certain character and vice versa. For example, James Bond in all his transformations has always worn an Omega Watches and Arnold Schwarzenegger in his “Terminator” series always wears a custom-made Audemars Piguet Royal Oak.

So, it makes sense that luxury watch brands like Jaeger-LeCoultre would take this relationship to the next step and partner with events like film festivals.

On September 12, during the Venice International Film Festival, the “Jaeger-LeCoultre Glory to the Filmmaker Award” will be awarded to Sylvester Stallone, as someone who has left a significant mark on modern cinema. Stallone has not only acted in films, he has directed them. During this festival, two of his films will be shown: “The Expendables” (Stallone both stars in it and directs it) as well as the director’s cut of “Rambo 4”, which was also directed by Stallone and though this is not the version seen in theatres, it better represents how he envisioned it.

The question is, will Stallone wear one of his favorite Panerai watches when he accepts the award or will he wear a Jaeger-LeCoultre?

Whether you prefer a Panerai, Jaeger or any other luxury watch we have, save an extra 5% on all of them by using promo code: tweety05 at check out until the end of this month.

Jaeger-LeCoultre, a fine manufacturer of watches and Alfred Dunhill, a fine manufacturer of cigarettes, have joined forces to create two new watches called the Dunhill Facet and the Dunhill Classic. Both companies are part of the Richemont SA luxury group.

The Dunhill Facet features the Jaeger-LeCoultre caliber 822. The case is available in white or rose gold and measures 36mm x 50mm. The Dunhill Classic measures 38 mm, comes with a white or rose gold case and features the caliber 896 by Jaeger caliber 896.

Jaeger Le-Coultre has a long history of creating and producing calibers. Since the company’s founding in 1833, it has produced over 1,000 different calibers, varying in shape, levels of thickness and degrees of complexity.

Among watch connoisseurs, Jaegar-LeCoultre watches are thought to be some of the best in the world. For a long time, Jaegar was the backbone behind other luxury watch brands like Patek Philippe and Audemars Piguet, for which it produced movement blanks and for Cartier, for whom it created stunning watches.

The company’s mantra has always been that “the aesthetics of a watch needed to reflect its inner beauty,” and these new Dunhill watches are testament to that saying.

The Master Compressor and the Reverso Duo are some of Jaeger’s most well-known timepieces. View our collection of Jaeger-LeCoultre watches here and see for yourself why they are so admired. Whichever is your pleasure, you will be extra pleased to know that we have them at such discounts you won’t feel an ounce of guilt about purchasing one.

Since 1833, Jaeger-LeCoultre, also known called the Manufacture, has been at the forefront of luxury watchmaking innovation. Today more than ever, this leadership is being recognized around the world. Their collection today consists of eight top-of-the-line luxury watch lines, each with a different appeal factor just for you. They are:

Master Compressor – With 7 different watches currently available in this line, it is targeted for the person on the go, as well as the average daredevil and sportsman, with most being water-resistant.

AMVOX - With 3 watches in this line, they all stem from the collaboration amongst Jaeger-LeCoultre and Aston Martin, the AMVOX1 Alarm watch’s display is derived from the world of luxury automobiles. Featuring great accuracy and dependability, enhanced by a “Bridge of Weir?” strap which is made of leather, and replicates the quality of luxury leather found inside an Aston Martin.

Idéale – Curvy lines, a dimensional case that stands out and a crown featuring precious stones, Idéale is the ultimate projection of sophistication, style and elegance.

Grande Complication – Gyrotourbillon 1 – This time piece is ushering in a new era in the art of watch making. Jaeger-LeCoultre’s Calibre 177 is at the heart of this beautiful wrist watch. This fascinating time piece combines the use of a perpetual calendar as well as an equation of time, as well as 4 retrogade watch-hands. The Grande Complication model includes an 8 day reserved, something unparalleled in the industry

Joaillerie 101 – Riviére – The Riviére features a beautiful case made of white gold enhanced with 2 briolette-cut diamonds to contrast the graceful refinement of a woman’s wrist. Elegance transforms into sparkling magnificence, time becomes a jewel, and telling it becomes a privelage. .

Master Control – The Master Control line by Jaeger-LeCoultre features 13 different watches, each with different details, but targeted for the everyday watch for the everyday man.

Reverso - There are 8 different watches in the Reverso line, but it dates back to 1931, when its unique swivel transformed a great Art Deco classic into a living legend still thriving today.

Atmos – With 4 clocks in this line, the Atmos became the first clock to have virtually perpetual winding, in 1928.

Jaeger-LeCoultre is recognized as one of the best distinguished luxury watch making brand from the 19th century. Founded in 1833, the company is known as “La Grande Maison” of Switzerland. Jaeger boasts more than 200 patents, as well as an abundance of 1,000 different calibers, designed and built in the same facility. They are also renowned for the creation of such iconic models as the Reverso, the Duoplan and the Atmos. Jaeger-LeCoultre is one of the essential brands in the history of watch making. Here is a look at some of its big inventions and patents:

• 1844 Antoine LeCoultre came up with his invention of the world’s most precise instrument: “Millionometer”, which made it possible for him to be the first person to discover and measure the micron.

• 1907 The Calibre 145 is invented, becoming the world’s thinnest mechanical movement.

• 1925 The Duoplan watch is created to solve the problem of miniature watches having little reliability. Its parts were designed on split levels, and the Duoplan eventually led to the creation of the Calibre 101.

• 1928 By inventing and creating the Atmos clock, which draws its energy from the slightest variations in temperature, Jaeger-LeCoultre virtually achieve perpetual winding.

• 1929 22 years after the Calibre 145, the Calibre 101 is invented, marking the world’s smallest mechanical movement. Weighing it at barely a gram, it is comprised of a whopping 74 parts. It is crafted in extremely small quantities, but its record is still unmatched today.

• 1931 The Reverso watch is created in response to the difficulty of creating a watch able to resist the knocks of a Polo match. The Art Deco classic design, was converted into a living legend.

• 1956 With the creation of the Memovox, an automatic watch was able to provide an Alarm function for the first time in history.

• 1958 The Geophysic is created, sporting a chronometer with an antimagnetic case of double density.

• 1992 Creation of 1000 hour control. A series that established a new record in horological precision time history.

• 2004 Still pushing the limits of watches, the Gyrotourbillon, a spherical tourbillon introduces a new era for Grand Complication time pieces.

The patents registered by Jaeger-LeCoultre since the 19th century are among the most numerous and significant in horological history. Who knows what they’ll come up with next?