Tissot, who is the official timekeeper and watch for NASCAR, participated in the NASCAR Sprint Cup Series Champion’s Week this past week in Las Vegas.

Tissot watches were everywhere; the Pit Crew Team received a check for $100,000.00 and specially engraved Tissot T-Touch Expert watches. The next day, part of the weekend-long celebration, the top twelve drivers raced their cars down Las Vegas Boulevard with their new special edition Tissot Le Locle Power Reserve watches on.

However, the drivers were not the only ones to be lucky enough to get a Tissot watch; fans too were rewarded. All along the “strip” that weekend were Tissot Touch Pit Road Girls handing out T-Touch wrist bands with a chance to win watches. “Printed on each wristband were the four Tissot retailers each participating in the give-away. Located inside each retailer was a locked safe containing a Tissot Special Edition NASCAR watch. Fans wearing the wristband were given the chance to unlock the safe and win.” The give-away gave fans a chance to win a total of eight Tissot watches, each worth $525 dollars.

Tissot watches, due to their sporty nature, durable build and precise timekeeping are often used in events like race car driving and motorcycle races.

Tissot has always been on the forefront of watchmaking and technology. They were the first company to implement a tactile touch technology, known as the T-Touch. These Tissot watches have touch-sensitive sapphire glasses and are technologically advanced with barometers and compasses.