Ferrari chose to end their relationship with their previous partner, Panerai, in the hopes that the Movado Group will reach a wider audience with their more affordable luxury watches. Ferrari intends for the Scuderia Ferrari watch line to be more accessible by the general public which Movado should be able to help accommodate. Movado will use their wholesale distribution outlets to market the watches globally, as well as Ferrari stores and the Ferrari online store. The watches will also peak at $2,000 which is a dramatic decrease from the prior watch line.

Chief Executive and Chairman, Efraim Grinberg, of Movado Group, Inc. announced that the “Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration” to their design group. The watch collection is expected to include captivating, recognizable designs combined with the high quality expertise and skill that is part of Movado’s reputation. Grinberg stated that Movado “looks forward to collaborating with them to design an innovation collection and to satisfy the requests of Ferrari enthusiasts” all around the globe.

Movado has a history of partnering with well-known brands to create elegant and stylish watches. Founded in 1881, the Swiss company has formed a solid reputation as one of the world’s leading watchmakers and has earned 200 international awards for their watch design and time technology. Brands such as Tommy Hilfiger, Coach, ESQ, Lacoste, Ebel and Hugo Boss have learned that a partnership with Movado Group is a sure and successful method of broadening their accessory line.

What should fans expect? The new watch line will, no doubt, be of expert craftsmanship and innovative technology with an elegant design and distinction. With the inspiration of cars that reek of speed, grace and beauty, the partnership of Movado and Ferrari is sure to produce outstanding timepieces that will have fans eagerly waiting the unveiling next year.

When should we expect to see the new Movado-Scuderia Ferrari watch line? It was announced that the collection will be ready for launch at the 2013 Annual Watch & Jewelry Fair which is held in Basel, Switzerland in March of every year. The wait is sure to keep watch aficionados counting the days.

Chris Benz wearing teal Movado Bold at Fashion Night's Out

Chris Benz is an award-winning fashion designer featured in many magazines and online publications. Movado has created iconic Swiss luxury watches for the sophisticated timepiece lover for over 130 years. Thus, it was only natural that the two giants in their respective fields collaborated to unveil the limited edition Movado Bold watches by Chris Benz.

Educated at the renowned Parsons New School for Design, Benz’s career took off when he received CFDA’s Emerging Talent and Award Scholarship. He went on to become an official member of the CFDA years later after creating his own fashion line. He has made multiple appearances on television, partnered with eyewear companies, and his clothing designs are often featured in top fashion magazines such as Vogue, Glamour and Elle. His signature bold use of color ironically reflects the exact name of the collection he helped design for Movado.

Movado’s interpretation of Nathan Horwitt’s Museum Watch design acts as the face for the brand. Horwitt’s original watch was the first wristwatch showcased at the Museum of Modern Art (MoMA). Movado reproduced the Museum design with a solitary golden dot on the face of the timepiece, symbolizing the position of the sun at noon and the hands as earth’s movement.

Benz reinterprets the Museum style in his own distinct flair for the Bold collection, producing five bright designs in limited editions: 150 of black watches, 100 each of magenta/white, camel/white, blue/mustard, and only 50 of the teal models, with each piece going at the price of $550. Each watch case is sized at 42 mm, water resistant to 30 meters, and operates by Swiss movement. The main attraction of these watches is the drip-dot dial, or Benz’s approach to the Museum dot. Lively color combinations  for the dot and the watch background literally ooze Benz’s edginess, accented by his signature tie-dye smoke print silk straps. K1 crystals and the TR90 stainless steel cases put a finishing touch on these painterly pieces.

Benz effortlessly combines self-expression with Movado’s timeless elegance in his latest additions to the Movado Artists’ Series, joining the ranks of famed luminaries such as Andy Warhol, Romero Britto, and Andy Scharf. “We could not be more thrilled with the final watch designs and Chris’s dynamic reinterpretation of the Museum dot,” CEO and Chairman of Movado Group Efraim Grinberg said.

Black and grey Movado Bold with smoke silk strap

World of Movado

If Movado means always in motion, then Friday (March 2) earnings announcement certainly reflected that its name is right on the money. Its reported projected earnings per share of 239.3 percent placed it above apparel, accessories and luxury industry moguls Joe’s Jean and Kenneth Cole Productions. Movado is undoubtedly grinning from ear to ear waving its financial flag proudly.

Movado’s revamped watch designs may be an indicator of its sudden financial windfall. Movado has introduced new materials, reintroduced a historical design, and added elegant finishes to their women novelties. These watches are modern and have a hint of art deco skillfully designed in some of the timepieces.

Amorosa exhibits the classic Museum® dial, is available in two-tone or gold-plated stainless steel and is sizeable. The dual bangle design is open and resembles an art deco piece and is available in six styles. It is absolutely beautiful.

Bela is to simply state, slender. It is in the contemporary family of style, with a round traditional Museum® dial, stainless steel bangle bracelet and it is available in three styles. There is even a timepiece with a pink soleil dial – lovely.

Belamoda is a polished open circle link bracelet design. It is distinctive with diamond accents and it too exhibits the round traditional Museum® dial. It has refinement and elegance displayed all over it.

Red Label is Movado’s fine mechanical watch design. It is powered by Swiss automatic movements, with having the iconic Museum® dial with a modified retro date dial from it 1930’s timepiece. It is definitely a masculine watch.

Movado Master boasts Bauhaus-inspired design. It sports an over sized case with grey matte dial. It has a gear-edge bezel. It has a Swiss automatic movement, and there is a chronograph model available. It also has black PVD finished stainless steel case with a black rubber strap. It is engineered strong.

Concerto is certainly Movado’s most luxurious and contemporary women’s timepiece (also available in men’s). It is available in a two-tone stainless steel bracelet, but what makes it truly stunning is the mother of pearl dial surrounded by a diamonds, oh la, la. The ever so beautiful celebrity Kerry Washington is a brand ambassador for this particular timepiece.

These are just a few of the Movado designs have been inspiring its profits.

The extensive list of celebs who are spotted sporting Movado watches begins, most recently, with Access Hollywood’s Billy Bush. He flaunted his BOLD chronograph Movado watch on the air this past May as a salute to the company’s success in watch-making.

Billy Bush of Access Hollywood.

The BOLD Collection, released in 2011, features a 42mm watch with a stainless steel case and an indigo blue sheen dial. It has a sophisticated black leather strap, and a built-in Swiss quartz movement.

Movado BOLD.

Jayden Smith and Chris Benz were also spotted wearing Movado BOLD watches in this past year. The stylish teen sported his own BOLD watch at the Los Angeles premier of Justin Bieber’s, Never Say Never movie.

The Smith family at a premier in LA's Nokia Theater.

The always hilarious Joel McHale is also a known supporter of Movado. He wore the Movado Master, of Movado’s Master Collection, on his E! network show, The Soup, in July 2010. “The meticulously engineered and masterfully refined” Movado Master is both classy and avant-garde. Its porous strap gives it a comfortable feel, while its case design gives the watch an industrial look. It’s a fine piece of jewelry, and, of course, great for telling time.

Joel McHale wears the Movado Master.

Movado’s men’s watches are clearly a favorite among celebrities; however their women’s collections are equally praiseworthy. Award-winning actress Kerry Washington was spotted sporting two different Movado watches on separate occasions. She wore the diamond set Movado Fe Sta at the CDFA Fashion Awards, and the gorgeous Movado Bela at the Hollywood Foreign Press Association Installation Luncheon.

Kerry Washington wearing the Movado Bela.

Movado's Bela watch.

The “fashionably slender” Movado Bela epitomizes feminine elegance. Its slim strap is made of shiny stainless steel, and its case is available with shimmering diamond accents. The bangle watch also features removable back links for a customized fit.

So if Movado can conquer masculine and feminine styles, who says they can’t do sporty?

They certainly have done so in their Series 800 Collection. This limited edition series was welcomed by Derek Jeter at a luncheon in NYC. Jeter’s watch, called the Derek Jeter Automatic Chronograph is a sporty steel quartz and automatic watch. It has luminescent details and a flashy appeal.

Derek Jeter at the Four Seasons Hotel.

Movado has a diverse audience, and an even more diverse range of watch-types.

Who knows who will be wearing Movado next.

On July 9th 2011, Derek Jeter was ecstatic when he made his 3000th hit, he is only the 28th player in ‘Baseball History’ to achieve this milestone and the first for his teams franchise “The New York Yankees.” The Movado Group decided to honor the occasion by creating the “Bold” to honor Derek who also happens to be their ‘Brand Ambassador.’ This beautiful ‘Special Edition Chronograph’ features an Indigo blue face with Derek’s jersey number, “2″ boldly imprinted on it. The Movado Group also announced that ‘only 300′ of this “Special Edition Bold Chronograph” would be made and $100 of every sale would be donated to Derek Jeter’s “Turn 2 Foundation” which helps children attain educational goals and encourages healthy lifestyles.

The 'Bold' Special Limited Commemorative Edition

The Movado Group hosted a ‘Turn 2 Foundation’ special event on December 12th at the ‘Alvin Ailey American Dance Theater’ for “Jeter’s Leaders” the foundations premiere leadership program. During the event Derek Jeter stated, “Teaming up with the Movado Group to provide the students with such an outstanding experience through exposure to arts and culture is a tremendous opportunity for us, we are excited that we can partner with such a world class organization that supports our passion and commitment to excellence.”

Backstage after an Alvin Ailey American Dance Theater performance at New York City Center, December 6, 2011. (PRNewsFoto/Movado Group Inc.)

The Movado Group is a brand that has been closely associated with the performing arts and has achieved a 130 year history with design and innovation. Movado has also supported the Miami International Film Festival, The John F. Kennedy Center for the Performing Arts, The Joffrey Ballet and Cooper Hewitt National Design Museum. It is also worth noting, in addition to their name brand line, the Movado Group also designs, manufactures and distributes Ebel, Concord, Hugo Boss, Coach, Lacoste, Juicy Couture and Tommy Hilfiger watches worldwide. This innovative company continues not only in the pursuit of quality,  it also strives for excellence which is apparent throughout all the name brands it currently owns. The Movado Group should also be commended for its support of organizations that are focused on the enrichment of underprivileged individuals and are committed to education.

Movado Blue Lizard Summer Watch

Movado does it again…they have created the ultimate summer accessory.  The Movado Women’s Sport Edition in Blue Lizard is that timepieces.  Movado has taken the classic Museum dial and transformed it, yet again.  The Sports Edition model 0604737 will brighten up any summer outfit.  It is from the Movado Sports Collection, and is a Swiss quartz model.  It is battery operated and will required minimal maintenance.  It’s easy to wear and will accent your summer style, beautifully.  This watch features a gorgeous blue Mother-of-Pearl dial.  The dial is Museum styles, with only a silver dot adorning its’ face.  The bezel of this women’s watch is in steel and set with 50 luxurious diamonds.  The case is polished steel and measures 37mm in diameter.  This women’s luxury timepiece offers a scratch resistant sapphire crystal, and is water resistant to 99 feet.  Its’ blue coloring is the absolute match for the hues of summer time.  It will go perfectly with a white bikini at the beach, and then take you right into evening, accessorizing that long summer dress.  Movado has an array of new styles, some of which you may not know of.  Their styling has gotten more fun and much more brightly colored.  This is just one example of Movado’s diversity.

Movado Gentlemen's Gentry

Movado literally means “always in motion” and that refers to the innovative designs and cutting edge technology, which Movado puts into their watch collections.  Their pieces are conceived with versatility, comfort, and style from the very beginning.  The Movado Gentry watches are made for both men and women, but the men’s line is the focus for today.  The men’s Gentry watches offer variations in styling, 11 different styles, to be exact.  These distinct styles all come with Movado’s superior function and quality.  The men’s 0604998 is a wonderful watch to start your collection with.  This is the most affordable of the Gentry men’s watches, and is loaded with style.  It is crafted with the combination of stainless-steel and 18 carat gold plating.  The bracelet is a two toned, and comes in a gentlemen’s size, with a hidden folding clasp. This watch has a round white dial, which is embellished with uncustomary hour markings, as well as indexes.  The Gentry is a Swiss quartz movement, offering superior accuracy and reliability.  As with all Movado creations, the Gentry is designed with a slender case, which has been ergonomically fitted to the natural curve of the wrist.  This watch is a breakthrough in artistic design and Swiss craftsmanship.

Movado Buleto Watches

Famous for developing amazing watches, since 1881, Movado’s name is well regarded, and with good reason.  It’s not just the time which has been put in, but the innovativeness and quality craftsmanship which Movado should be commended for.  Of course, we all know the Museum Collection.  These watches have become the iconic symbol of minimalistic interpretation, and are popular, still today.  One of Movado’s Collections you may not be as familiar with is the Buleto.  The Buleto watches are stainless-steel and exceptionally durable, as well as beautiful.  The Women’s Buleto watches have a contemporary styling and are attention gathering pieces.  The bracelets on the Buleto watches are crafted in a chain link design, and may be adjusted for proper fit.  Each of the Women’s Buleto watches are equipped with a scratch resistant sapphire crystal, and are water resistant.  Movado is a brand you can trust to give you quality, every time.  Their watches are crafted with integrity and are infused with artistic flare.  The Buleto follows suit, and is one of the watch makers most stylish designs.  If you’ve ever worn a Movado watch, you know they are not only beautiful, but comfortable, as well.  Movado pays close attention to the smallest of details, when producing their Buleto watches, and all their lovely timepieces.

Movado SL Series

Well known for their lightweight feel and their minimalistic styling, Movado is a brand we love to love.  It’s hard to find fault with the designing they present.  It’s clean, it’s streamlined, and of course, always elegant.  This watch maker doesn’t stray very far from jewelry making, when creating their timepieces, and we are pleased that they don’t.  The silhouette of the Movado watch is always delicate, even in their boldest architecture, great attention is paid to aesthetics and comfort.  Take the Movado SL Men’s Chronograph for example.  This watch is offered in a gentlemen’s size, yet because of Movado’s styling and the fact that it is a Swiss Quartz model, this watch is light.  It offers sophistication and is quite fashionable.  The stainless-steel watch is polished to a high shine, and simplistically adorned.  On the SL Collection, Movado has decided to place their name at the 12 o’clock mark, adding some additional interest.  These watch are chic and dressy, without being pretentious, Not to mention, they are priced right.  As with all Movado watches, quality and affordability meet, to result in one great watch for you.  If you haven’t heard of the Movado SL Series, you’re in for quite a treat!

Movado, Artful Creations

The Movado name, meaning “Always in Motion”, and that philosophy has kept Movado moving forward and their brand gaining more and more appreciation throughout the years.  Their sleek, minimalistic designs have been translated into some high fashion, iconic legends.  Their determination and hard work has paid off with recognition from other luxury watchmakers as well as in the art world.  As early as 1988, Movado was drawing attention.  Their designs were six first place Official ratings certificates, and in 1900, they took home the Silver medal from the Universal Exhibition in Paris.  Just a short 10 years later, Movado would win the Grand Prix Exhibit in Paris, Rome, Brussels, and Rio de Janeiro for their 8 ligne movement design.  And in 1912 the company released the first Polyplan watch, it was a phenomenal success.  Of course, one of Movado’s crowning achievements was the creation of the Museum Watch.  From this initial design, Movado created a long standing line of watches.  The Museum watch is still one of the most recognized and sought after watches of all time.  From this design, Movado produced one of a kind Museums, limited edition Museums, and many different versions from the most expensive to the affordable.  There is a Museum for everyone!