Ferrari chose to end their relationship with their previous partner, Panerai, in the hopes that the Movado Group will reach a wider audience with their more affordable luxury watches. Ferrari intends for the Scuderia Ferrari watch line to be more accessible by the general public which Movado should be able to help accommodate. Movado will use their wholesale distribution outlets to market the watches globally, as well as Ferrari stores and the Ferrari online store. The watches will also peak at $2,000 which is a dramatic decrease from the prior watch line.

Chief Executive and Chairman, Efraim Grinberg, of Movado Group, Inc. announced that the “Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration” to their design group. The watch collection is expected to include captivating, recognizable designs combined with the high quality expertise and skill that is part of Movado’s reputation. Grinberg stated that Movado “looks forward to collaborating with them to design an innovation collection and to satisfy the requests of Ferrari enthusiasts” all around the globe.

Movado has a history of partnering with well-known brands to create elegant and stylish watches. Founded in 1881, the Swiss company has formed a solid reputation as one of the world’s leading watchmakers and has earned 200 international awards for their watch design and time technology. Brands such as Tommy Hilfiger, Coach, ESQ, Lacoste, Ebel and Hugo Boss have learned that a partnership with Movado Group is a sure and successful method of broadening their accessory line.

What should fans expect? The new watch line will, no doubt, be of expert craftsmanship and innovative technology with an elegant design and distinction. With the inspiration of cars that reek of speed, grace and beauty, the partnership of Movado and Ferrari is sure to produce outstanding timepieces that will have fans eagerly waiting the unveiling next year.

When should we expect to see the new Movado-Scuderia Ferrari watch line? It was announced that the collection will be ready for launch at the 2013 Annual Watch & Jewelry Fair which is held in Basel, Switzerland in March of every year. The wait is sure to keep watch aficionados counting the days.

World of Movado

If Movado means always in motion, then Friday (March 2) earnings announcement certainly reflected that its name is right on the money. Its reported projected earnings per share of 239.3 percent placed it above apparel, accessories and luxury industry moguls Joe’s Jean and Kenneth Cole Productions. Movado is undoubtedly grinning from ear to ear waving its financial flag proudly.

Movado’s revamped watch designs may be an indicator of its sudden financial windfall. Movado has introduced new materials, reintroduced a historical design, and added elegant finishes to their women novelties. These watches are modern and have a hint of art deco skillfully designed in some of the timepieces.

Amorosa exhibits the classic Museum® dial, is available in two-tone or gold-plated stainless steel and is sizeable. The dual bangle design is open and resembles an art deco piece and is available in six styles. It is absolutely beautiful.

Bela is to simply state, slender. It is in the contemporary family of style, with a round traditional Museum® dial, stainless steel bangle bracelet and it is available in three styles. There is even a timepiece with a pink soleil dial – lovely.

Belamoda is a polished open circle link bracelet design. It is distinctive with diamond accents and it too exhibits the round traditional Museum® dial. It has refinement and elegance displayed all over it.

Red Label is Movado’s fine mechanical watch design. It is powered by Swiss automatic movements, with having the iconic Museum® dial with a modified retro date dial from it 1930’s timepiece. It is definitely a masculine watch.

Movado Master boasts Bauhaus-inspired design. It sports an over sized case with grey matte dial. It has a gear-edge bezel. It has a Swiss automatic movement, and there is a chronograph model available. It also has black PVD finished stainless steel case with a black rubber strap. It is engineered strong.

Concerto is certainly Movado’s most luxurious and contemporary women’s timepiece (also available in men’s). It is available in a two-tone stainless steel bracelet, but what makes it truly stunning is the mother of pearl dial surrounded by a diamonds, oh la, la. The ever so beautiful celebrity Kerry Washington is a brand ambassador for this particular timepiece.

These are just a few of the Movado designs have been inspiring its profits.

Fashion designer Chris Benz made a personal appearance at the boutique to unveil his newly designed watches for the Limited Edition Movado Bold collection, as part of the Artists’ Series. Student artists from the School of Visual Arts in New York City added their touch to the elegant evening as they created “live” in-store paintings. The aspiring artists were told to develop a concept in their original works of art that explored the passage of time.

“I am so honored to be in the respected group of artists and designers who have collaborated with Movado,” said Benz. “There has been such a rich history, it’s almost unbelievable – from Andy Warhol and James Rosenquist to Romero Britto and Kenny Scharf, all have maintained the integrity of the Movado aesthetic without sacrificing their own unique vision. Movado is based in the keystones of art, culture, and functionality, all of which are fundamental to my own collection.”

The Movado Bold collection features a modern, chic style that comes in a variety of designs, colors and textures, composite/stainless steel or matte aluminum cases, leather or silicone straps, K1 crystals and Swiss quartz movements.

The luxury watchmaker has had a long history of innovation and design associated with the arts, supporting New York City Ballet, the John F. Kennedy Center for the Performing Arts, the Miami International Film Festival, Jazz at the Lincoln Center and more.

The Movado Artists’ Series also represents special edition watches that commemorate the work of legendary artists, including Andy Warhol, Kenny Scharf, Max Bill, Yaacov Agam and Romero Britto.

Movado "Elapse, Eclipse, Ellipse" wristwatch by James Rosenquist

The Movado “Elapse, Eclipse, Ellipse” by American artist James Rosenquist, for instance, was a limited edition triple time zone wristwatch that portrayed three faces merged together with different abstract designs and colored hands.

Movado timepieces are featured in more than 20 museums around the world.

“Movado’s commitment to the arts and the artistic community is integral to our brand identity and corporate culture,” said Chief Marketing Officer Mary Leach of Movado Group, Inc. “We are so proud to partner with Chris Benz and the School of Visual Arts this evening to celebrate artistic achievements past, present and future and to support these young and talented artists through this unique and exciting initiative.”

A few gorgeous Movado watches

Movado’s history is rich in innovation and design. In 1925, they created the Movado Pocket Watch. In 1926, they launched a unique pillow-shaped watch that automatically wound when the case was slid open. The year 1930 led to the Movado Digital Watch which displayed both hours and minutes. And then in 1946, Movado debuted the self-winding Calendomatic wrist watch featuring the month and day. Movado watches began their signature “iconic dot dial” in 1947 with their world renowned Movado Museum Watch. And since then, the Movado design has just kept expanding. The many beautiful “Collections” of today have a wide array of dazzling designs. To name just a few:

• Amorosa
• Bold
• Luno Sport
• Movado Master
• Red Label
• Sapphire
• Series 800
• Serio
• Vizio
• Bracer
• Chronicle
• Sport Classic

With bangles, polished bracelets, chronographs, leather straps and brushed metal chain links, the list goes on and on. There is definitely a watch for everyone!

If you’re looking for confirmation that Movado is top-notch in technology and design, then check out some of the popular magazines such as Marie Claire, Self, Bloomberg Businessweek, InStyle, and GQ. Their stylish designs have celebrities such as Jaden Smith, John Stamos and Blair Underwood showing off their own Movado watches. Movado also has Ambassadors the likes of Derek Jeter, Amanda Seyfried and Wynton Marsalis.

Like color in your watches? Be sure to browse through the “Museum Color Dials” which was introduced in 2007 with a sophisticated new color palette. Also in 2010, the Movado BOLD was launched. It is energized by color with bright accents and high-intensity hues.

So, as you can see, there are many reasons you would want to own a Movado watch. Let’s look at the top 5 reasons:

1. Accuracy
2. Beauty
3. Stylish
4. Classic
5. Wide selection

Movado is a modern classic watch. It is a watch steeped in history and yet able to expand to meet the expectations of today’s world. Movado has style, class, beauty, craftsmanship, and integrity. If you’re looking for a watch that you can trust and admire, there is a Movado waiting out there just for you!

The extensive list of celebs who are spotted sporting Movado watches begins, most recently, with Access Hollywood’s Billy Bush. He flaunted his BOLD chronograph Movado watch on the air this past May as a salute to the company’s success in watch-making.

Billy Bush of Access Hollywood.

The BOLD Collection, released in 2011, features a 42mm watch with a stainless steel case and an indigo blue sheen dial. It has a sophisticated black leather strap, and a built-in Swiss quartz movement.

Movado BOLD.

Jayden Smith and Chris Benz were also spotted wearing Movado BOLD watches in this past year. The stylish teen sported his own BOLD watch at the Los Angeles premier of Justin Bieber’s, Never Say Never movie.

The Smith family at a premier in LA's Nokia Theater.

The always hilarious Joel McHale is also a known supporter of Movado. He wore the Movado Master, of Movado’s Master Collection, on his E! network show, The Soup, in July 2010. “The meticulously engineered and masterfully refined” Movado Master is both classy and avant-garde. Its porous strap gives it a comfortable feel, while its case design gives the watch an industrial look. It’s a fine piece of jewelry, and, of course, great for telling time.

Joel McHale wears the Movado Master.

Movado’s men’s watches are clearly a favorite among celebrities; however their women’s collections are equally praiseworthy. Award-winning actress Kerry Washington was spotted sporting two different Movado watches on separate occasions. She wore the diamond set Movado Fe Sta at the CDFA Fashion Awards, and the gorgeous Movado Bela at the Hollywood Foreign Press Association Installation Luncheon.

Kerry Washington wearing the Movado Bela.

Movado's Bela watch.

The “fashionably slender” Movado Bela epitomizes feminine elegance. Its slim strap is made of shiny stainless steel, and its case is available with shimmering diamond accents. The bangle watch also features removable back links for a customized fit.

So if Movado can conquer masculine and feminine styles, who says they can’t do sporty?

They certainly have done so in their Series 800 Collection. This limited edition series was welcomed by Derek Jeter at a luncheon in NYC. Jeter’s watch, called the Derek Jeter Automatic Chronograph is a sporty steel quartz and automatic watch. It has luminescent details and a flashy appeal.

Derek Jeter at the Four Seasons Hotel.

Movado has a diverse audience, and an even more diverse range of watch-types.

Who knows who will be wearing Movado next.

Movado Blue Lizard Summer Watch

Movado does it again…they have created the ultimate summer accessory.  The Movado Women’s Sport Edition in Blue Lizard is that timepieces.  Movado has taken the classic Museum dial and transformed it, yet again.  The Sports Edition model 0604737 will brighten up any summer outfit.  It is from the Movado Sports Collection, and is a Swiss quartz model.  It is battery operated and will required minimal maintenance.  It’s easy to wear and will accent your summer style, beautifully.  This watch features a gorgeous blue Mother-of-Pearl dial.  The dial is Museum styles, with only a silver dot adorning its’ face.  The bezel of this women’s watch is in steel and set with 50 luxurious diamonds.  The case is polished steel and measures 37mm in diameter.  This women’s luxury timepiece offers a scratch resistant sapphire crystal, and is water resistant to 99 feet.  Its’ blue coloring is the absolute match for the hues of summer time.  It will go perfectly with a white bikini at the beach, and then take you right into evening, accessorizing that long summer dress.  Movado has an array of new styles, some of which you may not know of.  Their styling has gotten more fun and much more brightly colored.  This is just one example of Movado’s diversity.

Movado Bold Watch in White

Movado has gone all out in designing their Bold Series of watches.  The Bold watches step outside the lines of what we, traditionally saw as Movado styling.  They are, as the name dictates, big and bold, even in the women’s models.  For years, Movado remained true to their delicate and demure designs, but the Bold Collection will blow you away, with its sizing and its unique appearance.  In keeping with the companies artistic roots, these watches are elegant and beautiful, but on a grander scale.  The women’s Bold in white is a shining example of how powerful minimalism can be.  This women’s timepiece features a monochromatic white on white designing, which makes for a clean and crisp look.  It is a Swiss Quartz model, and carries a 12 month manufacturer’s warranty.  The Swiss made watch comes with a PVD and stainless-steel case and scratch resistant sapphire crystal.  The bezel material is strong steel, as well.  The dial is large and round, completely free of any embellishments, except for an oversized Movado “dot” at the 12 o’clock mark.  The bracelet is crafted from a white leather, completing the look.  This is a stunning watch, one that will add interest to your summer wardrobe.

Movado Sports Edition Watches

Yes, the luxury watch maker Movado caries sport watches, are you surprised?  You shouldn’t be, Movado has been creating artistic and innovative designs for both men and women for over 125 years.  They offer so much more than just the Museum watch, these days.  Movado designers focus their artistry on aesthetically appealing blueprints and exceptional workmanship.  Together, these qualities produce some of the finest watches in the industry, and because of their buying power, Movado is able to bring all of this to you at very reasonable prices.  The Movado Sports Edition watches are available for men and women in an array of styles.  This line of timepieces from Movado mix form and function, with a modern, sporty flare.  All of the Sport Edition watches are water resistant, and made with scratch resistant sapphire crystals.  These are Swiss Quartz models, and so extremely accurate and afford you precision timekeeping for years.  The dials come in hues of jet black, shining silver, and slate blue, and are uncomplicated.  The Sports Edition watches have elegant details, but are robustly sized.  These are most certainly Movado, but with interesting and unique touches, which set them apart.  The Movado Sport Edition Men’s and Women’s watches…not just for the gym!

Movado Bela Designs

Although it’s true that a bold watch is an attention grabber, subtlety is underrated.  Not everything has to scream to be heard, and that is apparent in Movado’s traditional styling.  The iconic watch makers have built a brand with minimalism…brilliant.  Their trademark creations feature delicate hands and clean, uninterrupted dials.  This classic use of simplicity is showcased with the Movado Bela women’s collection.  The Bella watches are jewelry like productions, with elegantly feminine aspects.  The Bela diamond watch features a soft pink dial, and is crafted in stainless-steel.  As with all Movado Bela watches, the Bela Diamond Women’s comes with a scratch resistant sapphire crystal, and is water resistant to 30 meters.  Over 125 years of artistic creativity has gone into the making of this women’s timepiece, resulting in a quality Swiss watch.  The Bella Collection offers this watch with a black or silver dial, as well, and the styling can feature rectangular faces.  You will wear this watch as if it were a bracelet.  Its feminine allure is apparent, and its superior craftsmanship is a given.  Movado watches are made only in Switzerland, and carry the Swiss made seal.  Discover the Bela watches, today.

Movado Esperanza Men's Watch

Looking for a exceptionally made watch, with sophisticated style?  You’ve found it in the Movado Esperanza men’s watches.  The Esperanza is a collection of timepieces designed by the brilliant craftsmen at Movado.  They are tastefully appointed and elegantly addressed.  Coming in both steel and gold, or a combination of the two metals, the Esperanza line offers traditional luxury, at affordable prices.  The Esperanza model 0606042 men’s version offers all the style that we have come to expect from Movado.  It features the classic Museum dial, with steel dot and arms.  This watch has a super slender case and is a Movado Swiss Quartz model.  With over 150 years of tradition and quality behind this watch, how can you go wrong?  The Esperanza has a black Museum dial and a sapphire crystal.  It comes with a highly polished stainless-steel bracelet that features a jewelry clasp.  The bracelet on this men’s watch is 8 inches in length and may be adjusted to fit.  The men’s Esperanza is water resistant to 99 feet and carries the manufacturer’s 12 month warranty.  This men’s timepiece is chic and luxurious, without being pretentious.  Movado continues to please us with their sense of understated style and timeless designs.