Readers of this blog probably know a lot of “facts” about TAG Heuer watches; like how this Swiss watch company was founded by Edouard Heuer in 1860, and how they have earned their reputation for making the highest quality precision timepieces.

You may also know about the company’s longstanding associations with the world of performance sports, like auto-racing and sailing, as the “official timekeeper”.  Or perhaps you’ve heard that John Glenn strapped a Heuer stopwatch on his wrist back in 1962, making it the first Swiss made chronograph to orbit the earth.

But you may not be familiar with the “Fiction” of TAG Heuer watches.

TAG Heuer watches have recently made inroads into the high-end luxury watch sector, with a full range of fashionable and interesting styles to catch the attention of even the most jaded billionaire.  In the world of TAG Heuer watches, the top of the line collection is known as “haute joaillerie”, and the top of this range is known as “Diamond Fiction”.  Perhaps the “fiction” part is because these watches are so sparkly that they must be seen to be believed.

The Diamond Fiction doesn’t even resemble a watch at first glance, but rather a piece of very fine jewelry, which is so densely loaded with diamonds, it borders on the audacious.  Set with 879 full-cut Wesselton diamonds totaling 5.8 carats, this glittering timepiece emits the time through a high concentration of 54 LEDs.  Digital time-keeping has never been more glamorous – glowing red as it is against a brilliant sea of diamonds, and paired with a red satin strap. The TAG Heuer Diamond Fiction “haute joaillerie” watch literally begs to be noticed.

So if the sky’s the limit and money is no object, there is no need to worry about running into another one of these TAG Heuer watches at your next cocktail party.  Only three of them have been produced!