Who could ever forget the words to “Eye of the Tiger?” Watching Sylvester Stallone in “Rocky III” and his many “Rambo” films, he became a hero to all of us who grew up in the 80’s. He was brave, fought hard and because he was the good guy, always won at the very end. Well, Stallone still hasn’t stopped fighting and making movies.

Stallone, a big fan of luxury men’s watches like Panerai, has quite the personal collection and always sports a cool watch in all of his films. In many “Rambo” flicks, he wore a Panerai, the extra large faced Italian watches. Rambo’s Panerai is a PVD Luminor Marina Militare.

Panerai has even made a special watch just for Stallone, called the “Slytech” that has the actor’s name autographed on the back.

The relationship between actors, movies and luxury watches has always been something big in Hollywood. It’s a great way for a watch to literally get “face time”, while becomming identified with a certain character and vice versa. For example, James Bond in all his transformations has always worn an Omega Watches and Arnold Schwarzenegger in his “Terminator” series always wears a custom-made Audemars Piguet Royal Oak.

So, it makes sense that luxury watch brands like Jaeger-LeCoultre would take this relationship to the next step and partner with events like film festivals.

On September 12, during the Venice International Film Festival, the “Jaeger-LeCoultre Glory to the Filmmaker Award” will be awarded to Sylvester Stallone, as someone who has left a significant mark on modern cinema. Stallone has not only acted in films, he has directed them. During this festival, two of his films will be shown: “The Expendables” (Stallone both stars in it and directs it) as well as the director’s cut of “Rambo 4”, which was also directed by Stallone and though this is not the version seen in theatres, it better represents how he envisioned it.

The question is, will Stallone wear one of his favorite Panerai watches when he accepts the award or will he wear a Jaeger-LeCoultre?

Whether you prefer a Panerai, Jaeger or any other luxury watch we have, save an extra 5% on all of them by using promo code: tweety05 at check out until the end of this month.