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On Jan. 26, Raymond Weil continued their support of the music industry by holding a celebrity dinner in London in preparation for the upcoming, Raymond Weil-sponsored 2012 BRIT Awards.

The pre-BRIT Awards dinner was held at the Mosaica restaurant at The Factory in Wood Green (northern London) and was attended by 80 celebrities, among them past BRIT Awards winners, prominent British music talent and Raymond Weil Director Pierre Bernheim. The dinner was hosted by music producer, singer and songwriter Labrinth, know for his collaborations with English rapper Tinie Tempah (also in attendance) and his upcoming album “Electronic Earth”. Many of the celebrities in attendance are nominated for the upcoming 2012 BRIT Awards: Ed Sheeran (best British male solo artist and others), Emeli Sandé (best British breakthrough act) and Rizzle Kicks (best British single). Pierre Bernheim, grandson of Raymond Weil, said of the dinner, “We were delighted to team up with Labrinth, one of the most exciting musicians in the UK, to host the first Raymond Weil Pre-BRIT Awards Dinner this year.” Other music celebrities in attendence at the dinner included Plan B, Wretch 32, Alexandra Burke, Chipmunk and Misha B.

Raymond Weil Director Pierre Bernheim and Labrinth at the pre-BRIT Awards celebrity dinner.

Although Raymond Weil is in its fifth year of sponsoring the BRIT Awards, this was their first pre-awards dinner. The BRIT Awards, comparable to the American Grammy Awards, are the annual pop music awards of the British Phonographic Industry, a non-profit trade association comprised of hundreds of recording companies. The awards ceremony will be held on Feb. 21 and will celebrate the achievements of British and international musicians in 2011. As the Official Watch and Timing partner of the BRIT Awards, Raymond Weil Genève traditionally releases a special edition watch to commemorate each year of its support. This year, Raymond Weil released the 2012 Raymond Weil BRIT Awards Timepiece earlier this January, featuring an automatic chronograph movement, stainless steel case and Union Jack detail.

Music industry celebrity guests Alexandra Burke and Plan B with host Labrinth.

Raymond Weil has a long-standing history of supporting the music industry. Raymond Weil recently entered into a partnership with VH1′s Save the Music Foundation to support education for the arts. Of their own 2011 music industry experience, Bernheim says, “We have had an exceptional year, having supported the likes of Emeli Sandé, Wretch 32, Labrinth, Tinie Tepah and Olly Murs to name just a few and have developed some key support platforms for talent to show their worth to the entire world.”

Raymond Weil Genève is an independent Swiss watchmaker founded by Raymond Weil in 1976 and run by two successive generations of Weil’s family. Family owned and operated, Raymond Weil produces unique timepieces known for their style and craftsmanship. The 2012 Brit Awards will be held at 8pm on Feb. 21 and will be broadcast live on ITV1.