Written by: Michael Arnold

Omega at the Olympic Games.

For 25 Olympic Games, the OMEGA watch company has been chosen as the official timekeeper of sporting events. This summer, at the 2012 Summer Olympics in London, OMEGA will uphold that tradition.

The official timekeeper is among the most intricate roles in the Olympic Games. OMEGA’s consistent appointment to this position is a laudable testament to the brand’s timekeeping precision. The Chair of LOCOG, the London Organising Committee of the Olympic Games and Paralympic Games, Sebastian Coe, said that OMEGA “will write history again in 2012.”

In preparation to do so, LOCOG has already begun laying the groundwork for the Games. OMEGA has recruited “a considerable number of data processing professionals,” and plans to use the most advanced innovations in precision timekeeping according to its official website.

Additionally, the company has released a specialty London 2012 Olympics Collection.

These sleek Speedmaster 5-counter Chronograph watches come with a bevy of unique features, including chronometers and screw-in crowns. The Olympic Collection is comprised of ten different watches with sub dials in the form of the Olympics insignia on all of their watch faces.

The watch cases are made of 18 carat white gold; while the basis of the Olympic rings are diamonds, rubies, emeralds and sapphires.

This year, OMEGA has extended its partnership – a partnership that has existed for nearly a century –  with the Olympic Games through the year 2020. An exciting contract for the company, and a further testament to its superior watches.

The Olympic Collection features watches for both men and women. Among the highlights of this collection is the men’s red gold on leather strap watch. It’s truly an eye-catcher.

It is a numbered edition watch with a black dial and scratch-resistant sapphire crystal with anti-reflective treatment on both sides. It has a built in tachymeter and chronograph.

Red gold Olympic Collection chronograph watch.

In terms of aesthetics, it’s a must-have. The dazzling red gold case is complemented by the dark brown leather strap in a perfectly harmonious color scheme.

Another highlight, the steel on rubber strap watch, is a retro sleek look. Its comfortable rubber strap is complemented by its steel case and domed scratch-resistant sapphire crystal.

All of the watches are appealing in their own right. And they’re setting the stage for summer 2012 in London.