New York’s fashionistas are buzzing about a vibrant new collection of watches for women. In Diane von Furstenberg’s runway show, it wasn’t just the clothes that caught the attention of global fashion editors; it was introduction of a daring new collection of women’s watches.

New Yorkers always expect a few surprises at Fashion Week, and von Furstenberg didn’t disappoint. Her spin on watches and jewelry played a starring role in her dynamic “nomadic” theme. Mixed in with the luxurious textiles, layered knits and whimsical touches of her clothing line, was the Sutra Sport women’s watch collection, created for the Diane von Furstenberg for H. Stern timepieces, which blended well with her oversized Power rings and Sutra bracelets.

The Sutra watches, which represent a direct complement to her jewelry line by the same name, were released in the US, Europe and Middle Eastern countries last fall, selling for about $1500 each.

A woman who never stops reinventing herself, Diane von Furstenberg made waves in 1972 with her radical campaign that told women they should “feel like a women and wear a dress”. This statement prompted the “wrap dress” frenzy, for which von Furstenberg became famous. Often called the most marketable female designer since Coco Chanel, Newsweek also lauded her as an icon of women’s liberation. After launching a cosmetics line and a collection of home furnishings, she moved to Paris, and reentered the fashion world in the early nineties with a home shopping debut called Silk Assets. Today, her empire includes sportswear, fragrance and beauty collections, with a flagship store in the newly fashionable meatpacking district of New York.