Written by: Lisa Pearson
What happens when the most beloved rodent off all time joins forces with a high-end jewelry and watchmaker-gemological and horological magic! The beloved Mickey Mouse has teamed up with swanky watch and accessory company Chopard for a collection of pieces sure to delight kids of all ages.
Chopard was founded in 1860 by Louis-Ulysse Chopard. Chopard is a unique company in a few ways; they have a distinct classification of being regarded as a manufacturer, which requires that they make many of their watches and movements internally rather than using parts made from other manufacturers. Chopard is also one of only four brands in the Fleurier Quality Foundation which is known for endorsing only the crème de la crème in luxury watches. This distinguished certification ensures that all Chopard watches are of only the finest artistry and craftsmanship which they have become celebrated for.
Chopard is well known in high-end circles for designing beautiful, opulent pieces of jewelry, watches, and accessories are commonly worn on red carpets and adorned by socialites who are predominantly female. Chopard also appeals to male celebrities such as film director Spike Lee and television personality Simon Cowell who wear Chopard sports watches.
Chopard’s collaboration with Mickey Mouse is not their first celebrity partnership. The celebrated Sir Elton John and Chopard Co-President Caroline Gruosi-Scheufele met and forged a friendship which began with their dedication to AIDS causes. Together they eventually created a collection of watches designed by John with a portion of proceeds benefitting the Elton John AIDS Foundation. What began as a fundraising idea between friends quickly became one of Chopard’s bestselling pieces in their range of watches.
With one successful celebrity alliance under their belt, Chopard did not hesitate to forge a creative partnership with their latest business partner, the legendary Mickey Mouse. In their latest celebrity collaboration, aptly named the Happy Mickey collection, Chopard designed a variety of fun and imaginative jewelry and watches.
The collection features watches made in gem-set steel with the lovable mouse pictured in black and white along with moving diamonds which Chopard calls fashionable and playful luxury. All watches feature the sliding gemstones in red, yellow and black which represent the colors of Mickey Mouse and come in white or mother-of-pearl dials. Watch straps are kept simple and understated in black or white to not take away from the moving dazzling diamonds and gemstone pieces.
Chopard has certainly revealed their fun and imaginative side with the Happy Mickey collection. It captures the playful and colorful side of the movie star mouse and paired it with Chopard’s signature elegant jewels and design.











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