Written by: Mike Demertzis

Michele, the Florida based manufacturer of luxury watches, has created a new spirited line to add more color to the brands trendy timepieces.

Michele chronographs have always incorporated color in a variety of styles and sizes. Although their new line ‘The Tahiti Jelly Bean Watch’ was released targeting a younger generation it continues with the flair that has made Michele famous. Inspired by the ‘Tahitian Ceramic Line’ they use bright colors making these chronographs a must have for the fashion conscious. These timepieces are available in an irresistible range of colors, are water resistant to 5 atmospheres, sport a distinct 40mm case with a bright strap and bezel. It is obvious the watch was created in the spirit of a Florida summer and its colorful surroundings. This watch is evident of the brands continuing appeal and international recognition.

Michele "Tahiti Jelly Bean Watch"

Another brilliant idea that Michele has come up with, can be accessed on their 2012 website. The “Create your own Timepiece” link, allows you to assemble your chronograph from an almost limitless pool of styles, sizes and colors. Michele has streamlined the process and guides the user throughout the assembly which starts with the case. You also have a running total before you ever get to the checkout, which also aids in creating your custom built timepiece with no surprise total accruing. The ability of a potential client logging on and creating their own watch from Michele’s database is evident of the brands commitment to the young and fashionable as well as the brands desire to remain an international competitor.

Michele watches have been distributed by FOSSIL, a Texas based distributor, for a number of years. This company has enabled Michele to increase its footprint throughout Asia and Europe. Jack Barouh, President of Tempus, which holds the business license for Michele, said “Michele watches and Fossil share a similar dedication to the industry in which our reputations have been built. We look forward to growing our brand with the resources Fossil brings to the table.” This relationship has paid off for Michele who has seen an increase of annual sales in the double digits globally in 2010.

The end of 2011 has brought Michele some interesting results with their ‘Trunk Shows’ that are hosted at select store locations. These are great venues where you can view the latest Michele products and accessories. You can also talk with Michele representatives and see exclusive items that haven’t been released yet.