When you’re trying to get your message across and sell a certain product, what better way than to use a famous and beautiful face? Celebrities have it so good. They become stars in a movie and then get paid the mega bucks by endorsing brands and products.
Luxury watch brands like Movado, Omega, Raymond Weil and TAG Heuer are some of the ones that use this edge to market their men’s and women’s watches. Some of the most famous faces today (actors, athletes, musicians and artists) promote and represent some of the best timepieces on the market today.
Take actress Kerry Washington for example. She exploded onto the scene when the movie “Ray” debuted in 2004 to much acclaim. Washington’s co-star, Jamie Foxx won an Academy Award for his portrayal of Ray Charles and Washington herself won an award hosted by the NAACP Image Awards in 2005. This same year was when Movado brought on Kerry as one of its brand Ambassadors.
Kerry was part of the Movado’s 60 Years of Modern Design Campaign in which she specifically promoted one of the new Esperanza watches; this particular one (as pictured here) crafted from all stainless steel (case and band), diamonds, and the signature Movado black museum dial. She has also appeared in Movado’s “The Art of Time” international advertising campaign.
The Esperanza collection offers women’s watches in many styles; including both round, square and rectangular-shaped cases. They are both crafted from stainless steel, 18K gold, or a combination of both metals, come with or without diamonds, and all have the numberless face made famous by Movado, except for one style, model number 0605348 which is unique and worth it to mention specifically because it features Roman numerals.
If you are in the market for a women’s watch and like the sleekness and elegance of the brand that Kerry Washington prefers, let Movado be your choice as well.










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