IWC Watches found in new iPhone app
On January 11, 2010, IWC released an exciting new iPhone application for their collections of watches. Aimed at giving fans and patrons of the brand simple, direct access to all the main content of their website, IWC’s app is filled with interactive and unique features that anyone can have fun with.
The app’s main feature is its immense collection of digital animations that explain many of the complex mechanisms found in IWC watches. Two notable examples are the depth gauge found on the Aquatimer Deep Two and the digital calendar found on the Da Vinci Perpetual Calendar Digital Date Month. App users can virtually wind up the power source on the Portuguese Automatic, or, if need be, use the button found on the Big Ingenieur Chronograph to record stopped time.
The most intriguing feature of IWC’s app is the Try-It function. Using the Try-It function, iPhone owners can take a picture of their wrist and then see how the various watches look on their wrist. This ingenious feature allows potential customers determine which models they like best without even stepping into a store. When they find a model they like, the app provides them with a locator that helps guide them to the closest IWC retailer.
On top of all these great features, the IWC watch app is available for free and in 6 different languages.
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