iPhone Application by Jaeger-LeCoultre Schools You in Watchmaking
Jaeger-LeCoultre is getting hip. Around since 1833 the luxury watchmaker started off inventing and producing highly precise movements and before the company began to produce its own watches, they made movements for Cartier and Patek Philippe.
Jaeger has always been different and now they’ve joined the hip scene of applications for the popular iPhones but they’re doing it their own way. On Jaeger-LeCoultre’s website it’s described as: “Driven by the passion for horological technologies and faithful to its avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school.”
A school? We all know that you can take online courses but what can you learn through an iPhone app? Well, Jaeger is taking its expertise in and knowledge of watchmaking and giving you a behind-the-scenes look at how they do it.
Those that download the new application will be able to explore how watches are made, including access to dictionary of horology, which is “the art or science of measuring time”, and six watch initiation classes. Some of these classes focus specifically on Jaeger’s top watch models, including the Reverso Squadra, which has been frequently seen on the wrist of Eva Mendes. In these classes you can actually practice techniques like assembling a chronograph mechanism, decorating and jewelling a movement and polishing, engraving and gem-setting the case.
One class is offered every two weeks. If you pay attention and do well, at the end of the class a draw of all participants will take place and one winner is selected. The winner will be offered a guided tour of Jaeger-Lecoultre’s manufacture located in the Vallée de Joux, Switzerland!
Piaget and Breitling are other luxury watch brands that have come out with their own applications for iPhones.
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Jaeger-Lecoultre has provided us with a beautiful experience on iPhone. The fine watchmaking is a world of expertise, hard to understand but the lessons are very well designed for us to understand at least a bit about this wonderful universe.